Greg Mischio

Greg Mischio Email and Phone Number

Helping manufacturers and b2b companies improve their web presence and generate leads. Founder and CEO of Winbound, a digital sales and marketing agency. @ Winbound
Greg Mischio's Location
Greater Madison Area, United States, United States
Greg Mischio's Contact Details
About Greg Mischio

Greg Mischio is the Owner and Founder of Winbound, a digital marketing agency that helps manufacturers use content to create a "digital twin" of their sales team. Manufacturers have always been sales-driven organizations. However, the research firm Gartner estimates that by 2025, 80% of sales interactions will take place in digital channels. That means manufacturers who have relied entirely on their offline sales team to drive new business will need to adapt and build their online presence. You need online content to be there when prospects start searching -- content that can open the doors to new sales opportunities. Winbound has a solution. We use content to create a “digital twin” of your sales team, and then share that content with prospects through digital channels like SEO, social media and paid online ads. The approach is specifically tailored to manufacturing and industrial clients with small sales and marketing teams who don’t have the specialized resources digital marketing requires. Using this Digital Twin marketing approach, Winbound’s clients have enjoyed double and triple digit increases in traffic and leads:Delta ModTech: Over 300% increase in quality traffic AND conversions. 🙌 ❝ We've worked with Winbound for years and watched our keyword rankings -- and ultimately, sales -- soar. ❞ - Wendy Stromberg, Marketing Director, Delta ModTech Wick Buildings: Over 450% increase in traffic and 2 quality leads per day. 🙌 ❝ If your company needs to generate inbound traffic, you should seriously consider working with Winbound. Their knowledge of what works on the web and personal approach to learning your business and customer base is truly amazing. ❞ - Bret Buelo, Wick BuildingsThe Vision Therapy Center: 303 new leads in two years. 🙌 ❝Winbound’s creativity, insights, experience integrity and pure genius have moved our business into a pattern of strong continuous growth, even in economic downturns. ❞ - Kim Jelinske, The Vision Therapy CenterDiscover how the Digital Twin Manufacturing Marketing Strategy works in the Featured Section. #WinboundMarketing #manufacturing #marketing #contentmarketing

Greg Mischio's Current Company Details
Winbound

Winbound

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Helping manufacturers and b2b companies improve their web presence and generate leads. Founder and CEO of Winbound, a digital sales and marketing agency.
Greg Mischio Work Experience Details
  • Winbound
    Founder And Ceo
    Winbound Mar 2014 - Present
    Madison, Wi, Us
    After working for years as a freelancer and for other companies, I decided to create Winbound. I had been doing content marketing for a small group of clients and seeing great success. I knew there was a great need among small marketing departments who struggle with resources and expertise in the complicated world of content marketing, SEO, and conversion optimization. I created Winbound, a team of specialists in each of the critical areas of content marketing. Not only have we delivered exceptional results for our clients, we've become an intrinsic part of their marketing teams.
  • Gmwrites
    Freelance Copywriter
    Gmwrites Apr 2007 - Mar 2014
    I worked for seven years as a freelance copywriter, and got the first taste of running my own business. I worked primarily with small to mid-sized companies, providing inbound marketing content writing, marketing copywriting and corporate communications to clients. I witnessed first-hand how much small marketing department directors struggle to fill specialty roles like copywriting and SEO.
  • Cuna Mutual Group
    Copywriter / Direct Response Specialist
    Cuna Mutual Group May 2001 - Apr 2007
    Madison, Wi, Us
    I specialized as a copywriter for Business-to-Business and Business-to-Member teams for the CUNA Mutual Group. I continued to hone my skills as a writer, branching out into new areas. Internet content was becoming more important, and I wrote website copy for the Business-to-Business department. I also wrote direct response copy for the direct mail company, which would later become invaluable at Winbound in our conversion optimization efforts.
  • Rs&K
    Copywriter
    Rs&K May 2000 - May 2001
    I was a copywriter on the creative team that handled advertising agency’s largest business-to-business account. It was where I learned the art of concepting and writing effective headlines. I was responsible for concepting and copywriting all direct mail, print ads and corporate collateral for the Liebert Corp., a $900 million dollar per year subsidiary of Emerson Network Power.
  • Endicott Financial
    Marketing Director
    Endicott Financial May 1996 - May 2000
    As the marketing director for a small mortgage brokerage, I cut my teeth on the nuts and bolts of marketing. I was paid on an override of the total company revenue, so I worked closely with sales to ensure our marketing efforts were impacting the bottom line. This gave me a deep appreciation for how closely sales and marketing need to work together.
  • Madison Metro Transit System
    Marketing Specialist
    Madison Metro Transit System May 1991 - May 1996
    This was my first job out of college, and I handled multiple roles within the marketing department, including developing marketing plans, executing campaigns, and copywriting print and radio ads. I also supervised phone operators, learning the importance of documenting processes and clear communication.

Greg Mischio Skills

Copywriting Marketing Marketing Communications Advertising Press Releases Social Media Newsletters Online Marketing Direct Mail Digital Marketing Web Content Social Media Marketing Content Marketing Seo Corporate Communications Marketing Strategy Email Marketing Brand Development Blogging Direct Marketing Brochures Integrated Marketing Conversion Optimization Editing B2b Leadership Creative Direction Strategic Planning Marketing Research Publishing Sales Web Content Writing Market Research Industrial Marketing Manufacturing Marketing

Greg Mischio Education Details

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Journalism
  • Sphere
    Sphere
    General
  • Palmyra Eagle High School
    Palmyra Eagle High School
    High School Diploma

Frequently Asked Questions about Greg Mischio

What company does Greg Mischio work for?

Greg Mischio works for Winbound

What is Greg Mischio's role at the current company?

Greg Mischio's current role is Helping manufacturers and b2b companies improve their web presence and generate leads. Founder and CEO of Winbound, a digital sales and marketing agency..

What is Greg Mischio's email address?

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What schools did Greg Mischio attend?

Greg Mischio attended University Of Wisconsin-Madison, Sphere, Palmyra Eagle High School.

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Greg Mischio has skills like Copywriting, Marketing, Marketing Communications, Advertising, Press Releases, Social Media, Newsletters, Online Marketing, Direct Mail, Digital Marketing, Web Content, Social Media Marketing.

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