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Greg Mueth is a freelance strategic planner with rich experience in both consumer and shopper marketing. He’s been successfully freelancing more than 20 years. Greg has worked with many of the world’s best brands, retailers and agencies. He’s led planning on some of marketing’s most impactful campaigns and has helped agency teams win numerous Effie Awards.Mueth's broad expertise includes Creative Strategy, Brand Strategy, Shopper Marketing, Retail Strategy, Research & Insights, E-Commerce, Consumer Journey Mapping, and Touchpoint Planning.Significant category experience includes CPG, Food & Beverage, Health & Beauty, Household Care, OTC, Pharmaceutical, Consumer Electronics, Store Brands, and Pet Nutrition.
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Retired!!!Greg Mueth PhotosKalispell, Mt, Us
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PresidentTopspin, Inc. 2016 - PresentKalispell, Montana, UsFreelance strategic planning and insights consulting. Specialties include brand strategy, shopper marketing, and retail activation. Greg is available hourly, on a project-by-project basis or temporarily in-house... either client-facing or behind the scenes. Perfect for agencies needing to staff-up quickly or simply bolster their strategic firepower.TopSpin clients include leading shopper and advertising agencies throughout North America, including Saatchi X, TwinOaks, Shoptology, Momentum, Edelman, Mosaic/Acosta, The Mars Agency, and McCann World Group. -
Adjunct Instructor, MarketingBoise State University Jul 2020 - Jan 2024Boise, Id, UsTeaching:Consumer BehaviorPrinciples of Marketing -
Senior Director, Shopper InsightBrädo Creative Insight 2015 - 2016Developed four breakthrough research methodologies that help brands and retailers alike uncover the emotional drivers of shopper behavior...the keys to great creative and breakthrough results:• Values Link Retail – Reveals the deeply held values that connect the brand, the shopper and the retailer.• Emotional Mapping – Identifies the fluctuating emotional states shoppers experience along their journey.• Touchpoint Maximizer – Uses shoppers to help craft a brand’s ideal story along the path to purchase.• P2P Voice Check – Ensures message impact and clarity across all channels and for all executions.Greg also conducted multi-national qualitative research to redefine allergy product subcategories based on emotional (not functional) dimensions. These insights led to new approaches to line extensions, naming conventions and identification of unmet needs.
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Vice President, Account Planning & Shopper MarketingWe Are Alexander (Formerly Group360 Worldwide) 2012 - 2015St Louis, Missouri, UsLed brand strategies, shopper insights and creative inspiration for... • CPGs — Anheuser-Busch, Dr Pepper Snapple Group, ConAgra • RETAILERS — Food Lion, Hannaford, Bass Pro Shops, Giant, Stop & ShopBuilt a strategic planning department—including staffing, structures and processes—to maximize results, expedite workflows and minimize costs.Developed a strategic process for identifying category and emotional white space for store brands to win at shelf… allowing them to grow categories while avoiding over-expansion and cannibalization. -
Planning DirectorSaatchi & Saatchi X 2010 - 2012Springdale, Arkansas, UsLeveraged shopper insights to propel retail success for Procter & Gamble brands—Tide, Swiffer, Febreze, Gillette, Pampers—at Walmart & walmart.com. Drove strategy and inspired campaigns earning multiple EFFIE Awards in Shopper Marketing.Developed bold, retail-specific strategies for Tide PODs launch at Walmart. A focus on category growth and a compelling messaging strategy led to one of P&G’s most successful retail launches. The agency team earned highest evaluation marks given by P&G for strategy, creative and execution. -
Strategic Planner, Group DirectorMomentum Worldwide 2005 - 2009New York, New York, UsDirector of shopper insights and consumer strategies, focusing on consumer package goods, consumer electronics and OTC pharmaceuticals. -
PresidentTopspin, Inc. 1998 - 2005Kalispell, Montana, UsFreelance strategic planning and insights consulting. Specialties include brand strategy, shopper marketing, sales promotion, and loyalty programs. TopSpin clients include leading shopper and advertising agencies throughout North America.
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Group Account DirectorWaylon 1990 - 1998St Louis, Missouri, UsLed account and creative teams providing award-winning retail sales promotion programs for Kellogg’s (US & Europe), Major League Baseball, Apple Computer, Sonic Drive-Ins and Coca-Cola.
Greg Mueth Skills
Greg Mueth Education Details
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Thunderbird School Of Global ManagementGerman -
Bradley UniversityFinance
Frequently Asked Questions about Greg Mueth
What company does Greg Mueth work for?
Greg Mueth works for Greg Mueth Photos
What is Greg Mueth's role at the current company?
Greg Mueth's current role is Retired!!!.
What is Greg Mueth's email address?
Greg Mueth's email address is gr****@****inc.com
What is Greg Mueth's direct phone number?
Greg Mueth's direct phone number is +131462*****
What schools did Greg Mueth attend?
Greg Mueth attended Thunderbird School Of Global Management, Bradley University.
What skills is Greg Mueth known for?
Greg Mueth has skills like Shopper Marketing, Strategy, Integrated Marketing, Brand Development, Brand Architecture, Advertising, Marketing, E Commerce, Creative Direction, Customer Insight, Strategic Planning, Marketing Research.
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