Greg Mueth Email & Phone Number

Kalispell, Mt, Us

Kalispell, Montana, Us

Freelance strategic planning and insights consulting. Specialties include brand strategy, shopper marketing, and retail activation. Greg is available hourly, on a project-by-project basis or temporarily in-house... either client-facing or behind the scenes. Perfect for agencies needing to staff-up quickly or simply bolster their strategic firepower.TopSpin clients include leading shopper and advertising agencies throughout North America, including Saatchi X, TwinOaks, Shoptology, Momentum, Edelman, Mosaic/Acosta, The Mars Agency, and McCann World Group.

Boise, Id, Us

Teaching:Consumer BehaviorPrinciples of Marketing

Developed four breakthrough research methodologies that help brands and retailers alike uncover the emotional drivers of shopper behavior...the keys to great creative and breakthrough results:• Values Link Retail – Reveals the deeply held values that connect the brand, the shopper and the retailer.• Emotional Mapping – Identifies the fluctuating emotional states shoppers experience along their journey.• Touchpoint Maximizer – Uses shoppers to help craft a brand’s ideal story along the path to purchase.• P2P Voice Check – Ensures message impact and clarity across all channels and for all executions.Greg also conducted multi-national qualitative research to redefine allergy product subcategories based on emotional (not functional) dimensions. These insights led to new approaches to line extensions, naming conventions and identification of unmet needs.

St Louis, Missouri, Us

Led brand strategies, shopper insights and creative inspiration for... • CPGs — Anheuser-Busch, Dr Pepper Snapple Group, ConAgra • RETAILERS — Food Lion, Hannaford, Bass Pro Shops, Giant, Stop & ShopBuilt a strategic planning department—including staffing, structures and processes—to maximize results, expedite workflows and minimize costs.Developed a strategic process for identifying category and emotional white space for store brands to win at shelf… allowing them to grow categories while avoiding over-expansion and cannibalization.

Springdale, Arkansas, Us

Leveraged shopper insights to propel retail success for Procter & Gamble brands—Tide, Swiffer, Febreze, Gillette, Pampers—at Walmart & walmart.com. Drove strategy and inspired campaigns earning multiple EFFIE Awards in Shopper Marketing.Developed bold, retail-specific strategies for Tide PODs launch at Walmart. A focus on category growth and a compelling messaging strategy led to one of P&G’s most successful retail launches. The agency team earned highest evaluation marks given by P&G for strategy, creative and execution.

New York, New York, Us

Director of shopper insights and consumer strategies, focusing on consumer package goods, consumer electronics and OTC pharmaceuticals.

Kalispell, Montana, Us

Freelance strategic planning and insights consulting. Specialties include brand strategy, shopper marketing, sales promotion, and loyalty programs. TopSpin clients include leading shopper and advertising agencies throughout North America.

St Louis, Missouri, Us

Led account and creative teams providing award-winning retail sales promotion programs for Kellogg’s (US & Europe), Major League Baseball, Apple Computer, Sonic Drive-Ins and Coca-Cola.

Mim / Mba, International Marketing, German

Bs, Marketing Research, Finance