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An enterprise business leader with a proven record of building client partnerships, delivering revenue and business results by leading high performance cross-functional teams, engaging across the C-suite and leading go to market strategies and teams. I bring a passion for life, growth and collaboration. Specific areas of expertise:Sales Leadership | GTM Strategy | Strategic Account Planning | Enterprise Selling | Data Driven Marketing | Digital Media | Marketing Analytics | ROI Optimization | Team Leadership | Client Partnerships | CPG and Retail
Rigor+Magic
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AdvisorRigor+MagicNashville, Tn, Us
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ConsultantRigor+Magic Jan 2024 - Presentrigor+magic was created to help Executives, Teams and Organizations tackle their “elevation challenge” moving into the next level of growth. It’s shorthand for the balance of Insight, Strategy and Execution {Rigor} with the Free-Thinking, Ideation and Risk {Magic} necessary to drive Change. We apply both to help the organizations we work with get through the next stage of their journey.
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Global Client ExecutiveLinkedin Dec 2021 - Dec 2023Sunnyvale, Ca, Us -
Vice President Of Enterprise SalesInmarket May 2020 - Aug 2021Austin, Tx, UsBuilt strategic partnership opportunities and grew incremental revenue with Fortune 500 companies by pivoting from a transactional campaign approach to an integrated solution set engagement across Media, Measurement, DaaS and SaaS platforms. -
Regional Chief Client OfficerWunderman Thompson Apr 2019 - Apr 2020New York, Ny, UsDrove organic revenue by revising the GTM approach to be client centered across the holistic capabilities of the newly merged agency (Wunderman and J. Walter Thompson). -
Personal SabbaticalSelf 2018 - Mar 2019Invested in a journey of experiential learning and adventure covering 20+ countries. Attended amateur culinary schools in Chicago, France and Vietnam. Co-Chaired the U.S. Soccer Development Council providing business expertise and raising support for the U.S. Soccer Federation. Volunteered at Breakthrough Urban Ministry where we help to open doors of opportunity for men affected by poverty.
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Vice President, Us Strategic InitiativesCatalina Marketing 2015 - 2017St. Petersburg, Florida, UsSelected by the CEO to lead the "ROI" initiative which was a re-engineering of the entire Catalina operating model (data insights/selling approach/campaign design and execution/measurement) to deliver predictable/optimized ROI for our CPG clients and $50MM+ of growth for Catalina. -
Vice President Cpg PartnershipsCatalina Marketing 2011 - 2015St. Petersburg, Florida, UsLed team responsible for $40MM in revenue and all aspects of client relationship across Fortune 100 CPG manufacturers Kraft, Mondelez, General Mills and Post Foods. Accountable for sales, strategic planning, recruitment/development of 15 person team, executive engagement and operational delivery across in-store, online and mobile media.
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Group Director Business DevelopmentCatalina Marketing 2007 - 2011St. Petersburg, Florida, Us
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Senior Director Business DevelopmentCatalina Marketing 2004 - 2007St. Petersburg, Florida, Us
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Director Of Business DevelopmentCatalina Marketing 2001 - 2004St. Petersburg, Florida, Us
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Category Manager Baskin-Robbins BrandDunkin' Brands 2000 - 2001Canton, Ma, UsGeneral management responsibility for the $250MM base ice cream business. -
Category Manager Dunkin' DonutsDunkin' Brands 1998 - 1999Canton, Ma, UsGeneral management responsibility for increasing bagel case volume and improving bagel/cream cheese profitability for franchisees.
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Assistant ManagerProcter & Gamble 1995 - 1998Cincinnati, Ohio, Us
Greg Watson Skills
Greg Watson Education Details
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The University Of Chicago Booth School Of BusinessMba -
Depauw UniversityEconomics
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The London School Of Economics And Political Science (Lse)Economics
Frequently Asked Questions about Greg Watson
What company does Greg Watson work for?
Greg Watson works for Rigor+magic
What is Greg Watson's role at the current company?
Greg Watson's current role is Advisor.
What is Greg Watson's email address?
Greg Watson's email address is gr****@****ing.com
What is Greg Watson's direct phone number?
Greg Watson's direct phone number is (773)-469*****
What schools did Greg Watson attend?
Greg Watson attended The University Of Chicago Booth School Of Business, Depauw University, The London School Of Economics And Political Science (Lse).
What skills is Greg Watson known for?
Greg Watson has skills like Customer Insight, Segmentation, Analytics, Loyalty Marketing, Shopper Marketing, Multi Channel Marketing, Database Marketing, Competitive Analysis, Loyalty Programs, Strategic Partnerships, Direct Marketing, Mobile Marketing.
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