Here, I hold a crucial executive position, steering the development of cutting-edge digital products for both consumer and enterprise sectors. Additionally, I elevate customer and retailer franchise partner experiences, while concurrently reducing costs.Initiated the rollout of a mobile consumer ownership experience, empowering customers to conveniently locate and pay for charging services, schedule service appointments, access customer care and roadside support, and gain insights into vehicle features.Key executive driving the introduction of a novel omni-channel commerce strategy, from conceptualizing the strategy to coaching and leading teams through the complete digital product development journey, yielding 20K+ pre-orders.Secured approval for in-sourcing crucial software development roles, transitioning from an outsourced services model to building employee-based teams, resulting in substantial cost savings of over $1M.

Headed a team responsible for delivering consumer and enterprise digital products throughout North and South America.Managed the annual strategic planning cycle, identified future priorities, and formulated operational and capital expenditure budgets.Spearheaded a CRM modernization initiative by implementing a new Salesforce cloud-based solution, streamlining automated, multi-channel customer journeys and integrating email and mobile app interactions, delivering over $1M in cost savings.

Functioned as a cross-functional executive, orchestrating digital strategy and planning, technical architecture, and business intelligence reporting across all IT teams in the Americas.Oversaw the selection and implementation of MuleSoft, a data integration platform, reducing the development time for new interfaces from 90 days to 30 days.

Served as a trusted advisor and consultant, actively involved in developing and implementing the enterprise content management strategy for Hudson Yards.Delivered a robust multi-year roadmap for the efficient utilization of the OnBase software, ensuring strategic and effective content management practices.

Supervised a team of 5 project managers accountable for executing a strategic management approach for all IT projects.Established a culture of transparency and accountability within the university by implementing a new portfolio management tool, Team Dynamix.