There's never a dull day in Baltimore's digital media landscape, and my role isn't limited to the web! As WBAL-TV's first Digital Content Manager, I develop editorial strategy across online, mobile, social, and streaming platforms that have led WBAL to become the No. 1 Baltimore digital news source, per ComScore.We emphasize SEO best practices that resulted in a significant growth of search referrals. Beyond standard articles and videos, I created infographics covering Maryland's COVID-19 metrics and rising gas prices to independently show trends that helped inform viewers' decision-making.I led an effort to produce more digital-first videos, some of which have won awards and delivered millions of views. I'm particularly proud of my team's efforts to quickly grow the station's Instagram account within seven years, amassing 78K followers -- the most of any Baltimore TV station at the time. And, WBAL grew its YouTube channel, surpassing 100K subscribers after I created and implemented a new branding strategy.The most fulfilling part of my role is coaching two direct employees, including scheduling and performance management, and inspiring their career growth. Additionally, I lead a newsroom staff in digital and social content creation.Perhaps one of my most significant impacts in this role is the creation of a digital handbook that enables staff to efficiently accomplish tasks independently.Finally, my role is unique in that I interface with all the station's departments, from executing marketing strategies with creative services to consulting for sales campaign initiatives. I also took on reformatting and maintaining the station's LinkedIn presence in our effort to attract talented candidates.Experienced in content management systems and software, including: MediaOS, Uplynk, PhotoShop, Premiere, CrowdTangle, Parse.ly, Google Analytics, Share Rocket, ENPS, Social News Desk, Sprinklr, TweetDeck, Hootsuite, Slack, Infogram, Open Broadcaster Studio.

• Created Hearst Television's new team of five editors to support the company's 25 station websites with night and weekend coverage, and special projects. This helped to increase traffic to the websites in a daypart for which there was previously no coverage.• Led a team of regional editors by managing schedules, conflicts, development and enterprise content.• Provided support to local newsroom and site management personnel.• Managed competitive breaking news coverage, wrote and edited copy, video, images, and other content for HTV Web sites.

• Transitioned WFSB.com to the Internet Broadcasting platform, hired and managed one direct employee.• Delivered a record day with more than 1 million pageviews on my own while employee was on maternity leave.• Expanded coverage of high school football with raw video from a dozen games a week.

• Wrote and researched articles daily on deadline for publication to station’s website, integrating compelling and creative text, still images, audio- and video-file components, and linking relevant resources into an appealing and thoughtful online package.

• Wrote and researched articles daily on deadline for publication to station’s website.• Managed the websites of four NBC owned-and-operated stations on rotating basis.

• Learned accounting procedures and resolved open issues with various vendors.• Completed finance projects and fiscal year closing procedures.• Supported an accounting staff of four with data entry, filing, check processing.• Communicated with managers and vendors to resolve invoice discrepancies.