Greg Nielsen Email and Phone Number
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MARKETING EXECUTIVE with over 16 years of experience developing brand strategies, campaigns, product innovation, and e-commerce. Led marketing programs for consumer brands in natural/specialty foods, CPG, cannabis, footwear, and fashion. Provides a balanced mix of vision, strategy, and tactical execution. Utilizes an art-meets-science approach with data and insights to determine areas of growth and performance optimization. Leads and develops cohesive teams with a commitment to excellence. Recognized as a cross-departmental leader, and architect of a collaborative culture.SKILLSETBrand StrategyMarketing Strategy - B2C & B2BBudgeting / P&LE-commerce / Direct to ConsumerAnalytics, Insights, & ReportingDepartment & Employee Management360 Integrated Campaigns Multi-Channel MarketingDigital (SEO/SEM, E-Mail, Affiliate, Web)Social MediaInnovation & Product DevelopmentAgency ManagementCommunicationsPublic RelationsPartnership MarketingCustomer Acquisition & Retention
Octonuts
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Octonuts Brand CeoOctonuts Aug 2022 - Present
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Brand Marketing & E-Commerce ConsultantSelf-Employed Dec 2016 - Presento Create brand, marketing, and e-commerce strategies for entrepreneurs and emerging consumer brands including RedBird Bioscience (medical cannabis), 2Fly Products (cannabis & wellness), Octonuts (natural products), Kuli Kuli Foods (supplements & superfoods), and BrainGear (beverage).o Deliverables included brand, product, e-commerce (D2C, Amazon Vendor and Seller Central, 3rd party seller management), channel, and integrated campaign strategies that span traditional, digital, grassroots, and channel marketing tactics.
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Vice President, Marketing & Sales North AmericaNutricare Holdings Limited Sep 2020 - Jul 2022Melbourne, Victoria, Au -
Vice President, Marketing / Director, BrandsDyme Brands, Inc. Apr 2019 - Jan 2020Toronto, Ontario, Cao Lead all marketing efforts for Chill, the fastest growing DTC cannabis delivery service in California.o Developed marketing plans, positioning, go-to-market strategies, and P&L for existing brands (Winberry Farms, Gardener’s, Afterglow), and built new brands (Aja, T.L.C). o Analyzed and reported consumption data, market trends, competitive research, and consumer insights.o Created companywide brand, product development, and market expansion process. -
Vice President, MarketingKuli Kuli Inc. May 2017 - Mar 2019Oakland, California, Uso Project managed all creative projects including packaging, digital, sales and marketing materials.o Built and executed retail marketing programs with Whole Foods Market, Costco, Safeway, CVS, and Sprouts.o Increased e-commerce sales by 400% (Amazon, Walmart/Jet.com, Thrive Market, and brand webstore).o Developed a cross-departmental multi-year product innovation process and pipeline.o Pioneered company-wide reporting and analytics merging syndicated (SPINs, Nielsen) and internal data. -
Vice President, MarketingNumi Organic Tea Jan 2012 - Dec 2016Oakland, Ca, Uso Developed global marketing programs for a multi-channel business in retail, food service, and e-commerce.o Developed compelling storytelling content highlighting the brand’s social and sustainability mission.o Retail brand sales outperformed tea category by 300% annually. o Increased social media followers by over 300% annually.o Responsible for new product and e-commerce P&L.o Grew e-commerce sales by +140% annually.o Oversaw seven product launches and five consumer campaigns.o Established company-wide insights & analytics process. -
Marketing Manager - Ahnu FootwearDeckers Brands Nov 2010 - Jan 2012Goleta, Ca, Uso Developed marketing plans for seasonal product launches. o Evolved brand positioning and creative development process to include a new lifestyle product line.o Increase e-commerce sale by 200%.o Doubled e-mail subscribers and social media followers. -
Director, MarketingNumi Organic Tea Jan 2009 - Dec 2010Oakland, Ca, Uso Developed annual marketing plan and budget.o Managed e-commerce business resulting in 120% YOY growth.o Key leader in developing company-wide “bottoms up” forecasting and budgeting process.o Developed data analysis reporting and promotional performance standards. o Selected to serve on the Company Values Development Committee.
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Simple Shoes Marketing ManagerDeckers Brands Feb 2005 - Sep 2008Goleta, Ca, Uso Developed global marketing strategies to reposition brand as the world leader in eco-friendly footwear.o Increased website traffic by 300%, increased e-commerce sales by 129% annually.o Earned PR features on The Ellen DeGeneres Show, The View, Washington Post, Rolling Stone, and People. o Developed partnerships with musicians including Jack Johnson, Wilco, and Michael Franti & Spearhead.
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Ugg Australia Marketing ManagerDeckers Brands Feb 2005 - Mar 2007Goleta, Ca, Uso Managed e-commerce, celebrity relations, PR, cause marketing campaigns, and digital programs.o Served as media spokesperson including CNN and E! News Live.o Executed annual Art and Sole charity auctions of celebrity-designed boots and surpassed fundraising goals.
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Ugg Australia And Simple Shoes Marketing And Pr CoordinatorDeckers Brands Feb 2003 - Mar 2005Goleta, Ca, Us
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CommissionerAs Program Board Jun 2001 - Jun 2002Santa Barbara, California, Us -
Concert CoordinatorAs Program Board Jun 2000 - Jun 2001Santa Barbara, California, Us
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Special Events CoordinatorAs Program Board Jun 1999 - Jun 2000Santa Barbara, California, Us
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Retail Sales AssociateMetro Entertainment - Comics & Games 1999 - 2001
Greg Nielsen Skills
Greg Nielsen Education Details
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Uc Santa BarbaraDouble - Business Economics And Political Science
Frequently Asked Questions about Greg Nielsen
What company does Greg Nielsen work for?
Greg Nielsen works for Octonuts
What is Greg Nielsen's role at the current company?
Greg Nielsen's current role is Octonuts Brand CEO • Leading passionate teams that build emerging brands that consumers love.
What is Greg Nielsen's email address?
Greg Nielsen's email address is gr****@****ail.com
What is Greg Nielsen's direct phone number?
Greg Nielsen's direct phone number is +151053*****
What schools did Greg Nielsen attend?
Greg Nielsen attended Uc Santa Barbara.
What are some of Greg Nielsen's interests?
Greg Nielsen has interest in Education.
What skills is Greg Nielsen known for?
Greg Nielsen has skills like Social Media Marketing, Email Marketing, Integrated Marketing, Marketing Strategy, Marketing, Social Media, Online Marketing, Public Relations, Advertising, Online Advertising, E Commerce, Sponsorship.
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