Greg Niemann

Greg Niemann Email and Phone Number

Board Member at August Schell Brewing Company @ August Schell Brewing Company
Greg Niemann's Location
Excelsior, Minnesota, United States, United States
About Greg Niemann

Revenue and margin-driving VP / Director with a strong track record of leading sales, marketing and cross-functional teams across most food channels (CPG, retail, B2B , ingredients, industrial, co-manufacturing, private brands, specialty foods, natural, organic, foodservice) in US and international markets (global). I've grown established businesses and quickly built developmental ones into profitable enterprises, by collaborating with customers and internal parties. My consultative, positive, fact-based, and comfortable approach is well received by customers (internal and external) and helps me build relationships quickly with my stakeholders.My leadership training and experience is a combination of classical CPG training in large businesses and entrepreneurial hands on learning in small businesses. Contact: ngreg@mchsi.com

Greg Niemann's Current Company Details
August Schell Brewing Company

August Schell Brewing Company

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Board Member at August Schell Brewing Company
Greg Niemann Work Experience Details
  • August Schell Brewing Company
    Member Board Of Directors
    August Schell Brewing Company Aug 2021 - Present
    New Ulm, Minnesota, Us
    As one of six Board Members I am responsible for contributing to governance and strategic oversight to ensure the organization meets its long and short term goals. I collaborate with fellow Board members to resolve short and long-term challenges and influence overall strategic direction for the business. My specific areas of focus and contribution are in Sales, Marketing, Strategic ideation and planning, and organizational behavior. August Schell Brewing Company is the 2nd oldest family owned and operated brewery in the United States, est. 1860. The brewery owns, manufactures, and markets Grain Belt Premium and Schell's brands.
  • Grande Custom Ingredients Group
    Retired- Head Of Global Sales
    Grande Custom Ingredients Group Jun 2021 - Mar 2023
    Fond Du Lac, Wi, Us
    Food and beverage manufacturers rely on Grande Custom Ingredients Group as the go-to source for innovative dairy-based ingredients that solve formulation challenges in a wide variety of applications. The combination of specialty products with unique functionalities and the skills and expertise of our team is what makes us unique in the marketplace and highly valuable to R&D and production teams across the country.Our line of natural, dairy-based products are made using the highest quality milk in the industry from Grande producer dairies. We have complete control of the production process, from milk collection right through to shipping. And our focus on quality throughout is obsessive: we can say without a doubt that our dairy-based ingredients exceed the highest quality standards.https://www.grandecig.com/about-us
  • Briess Malt & Ingredients Co.
    Vice President Of Sales And Marketing
    Briess Malt & Ingredients Co. Jan 2018 - Jun 2020
    Chilton, Wisconsin, Us
    Lead global sales, marketing, and customer service. Briess sells and markets a broad range of malt, grains, and other plant-based products to the Food and Brew industries. Key responsibilities include: Strategy and plan development and execution; New business development; People management (six direct reports and 20+ indirect reports); Process improvement; Developing culture, people, and team
  • Gedney Foods
    Vp Sales And Marketing | Strategy | P&L | Growth | Cross-Functional Leadership | Process Development
    Gedney Foods 2014 - 2017
    Chaska, Mn, Us
    Recruited into turnaround leadership role to drive customer development initiatives and sales across retail grocers, warehouse clubs, extreme value retailers, mass merchandisers, private label and contract manufacturing, dollar channel, online/e-commerce, Ingredients, and foodservice channels. Accountable for P&L management, pricing, consumer marketing including promotions, advertising, new item development, trade spend, category management, customer marketing, and shopper insights for Gedney, Del Monte and Cains brands. Successfully managed sales nationally, up to 18 direct/indirect reports, nine brokers, and a marketing agency.• Key contributor to three consecutive years of profitability after nearly a decade of losses.• Established new category management and consumer insights capability and leveraged it to reverse declining sales trends.• Delivered significant annualized trade promotion savings in first year while growing branded volume with key customers through new trade promotion strategies and tactics.• Worked with industry marketing leaders to identify and leverage core brand equities resulting in the re-launch of the Gedney State Fair brand. Campaign included radio ads, outdoor media, events, and in-store activities. Resulted in 20% CAGR in sales.• Established new business opportunity process and pipeline resulting in more efficient resource usage and faster turnaround time. Utilized the process to lead the cross-functional team to close 15 major new business opportunities in 24 months, generating a 20% sales increase.• Led team that developed a new employee recognition program focusing on core company values.
  • Land O'Lakes
    Director Of Sales, (Team Leader) Retail Channel | Target, Supervalu, North Central Us Sales
    Land O'Lakes 2012 - 2013
    Arden Hills, Minnesota, Us
    Responsible for over $100M in consumer packaged goods sales. Accountable for management of over $10M trade budget, shopper marketing, team development, customer relationship development and provision of data-driven, actionable customer solutions and insights, trade promotion strategy and planning.SALES TEAM LEADERSHIP FOR KEY ACCOUNTS• Directed a team of Sales Managers and food brokers in North Central US for key accounts including Target, SUPERVALU, Meijer, Roundy's, Schnucks, HyVee, and other retail accounts. GREW CPG SALES• Grew sales volume by $1.5M in first year despite a declining customer base through team collaboration and focus on core product merchandising goals.• Integrated the acquisition of a new brand into the product line. • Delivered 130/140 (93%) distribution on key strategic new product launch exceeding goals. KEY CUSTOMER DEVELOPMENT• Developed a collaborative new trade marketing approach with a key customer that turned declining Deli business from a 3% decline to an 11% increase.• Gained new distribution at Target Stores by leveraging category data.• Collaborated with targeted key customers to gain 100% distribution on new yogurt brand.
  • Land O'Lakes
    Director Of Sales (Team Leader)- Global Dairy Ingredients | International Commodity Value Added
    Land O'Lakes 2010 - 2012
    Arden Hills, Minnesota, Us
    Directed a start-up sales team of four direct sales managers and one indirect report, one broker, and multiple trading companies generating ~$300M in B2B commodity and value added product sales. Led all sales outside of the US (focusing on China, SE Asia, Korea and Mexico), including sales strategy and plan development, customer target identification and acquisition, customer segmentation, cross-functional support, business prioritization, pricing development, customer negotiations, team development, drove new product and capability development. MARGIN AND SALES GROWTH• Negotiated with customers resulting in margin growth of 5X vs. prior year on a key product line• New global business exceeded margin goals vs. plan.• Delivered ~$225M in new business on a startup product line.• Expanded customer base to generate 75% sales growth on 2nd largest product line• Collaborated on creative risk management scenariosKEY CUSTOMER DEVELOPMENT• Generated and qualified leads resulting in sales to 40 new customers. • Collaborated with customers and cross-functional team to ensure business and customer-specific product requirements were met.• Identified, championed, and led discussions regarding joint venture opportunities with a major international customer resulting in a ~$16M contract in year #1INFRASTRUCTURE DEVELOPMENT• Worked across disciplines to develop infrastructure to support new business, including sales lead development process, customer profiles, business forecasting/planning, product development prioritization• Worked with Marketing and Transportation Departments to develop pricing processes for accurate and timely price quotations to customers on fast-paced commodity business• Worked with Credit Department to develop new alternatives for customer credit terms, which led to new business• Worked with HR Department to find, hire, and train new talent in China and Southeast Asia• Led contract development for a new broker partner in Southeast Asia
  • Land O'Lakes
    Director Sales And Marketing (Team Leader)- International | Dairy | Cpg | Industrial | Food Service
    Land O'Lakes 2005 - 2010
    Arden Hills, Minnesota, Us
    Directed a sales and marketing team of three employees, in addition to allocated cross-functional resources. Responsible for strategy, P&L, $40M in sales, business turnaround, new industrial product development, consumer packaged goods brand development, and foodservice products for customer base of food manufacturers, retailers, distributors and trading companies.BUSINESS ASSESSMENT AND PLANNING• Assessed business viability in first 30 days in role and made recommendation to the COO regarding continuation.• Developed business plans and P&L's that increased sales 520% in first two years.• Managed $1.5M marketing budget to build brand in focus countries.MARGIN GROWTH• Delivered $1.6M business turnaround in first two years, exceeding plan by $1M and moving from consistent operating losses to positive margin contribution.• Nearly tripled profits (+175%) in years #3 through #5 through value added and commodity growth.• Improved Division-wide profitability through sales of excess commodity productsRELATIONSHIP MANAGEMENT• Leveraged China business partner to build retail and foodservice business, achieving #1 market position on cheese.• Replaced under-performing business partners in two key countries• Simplified the business, reducing item count by 25%. Established a unified pricing structure, built commodity pricing models to manage commodity risk, and created team communication protocols.• Built seven year relationship with a key customer generating consistently higher margins over time on a customized product line
  • Land O'Lakes
    Senior Business Development Manager- Special Channels | Wal-Mart | Costco| Sams Club | Dollar
    Land O'Lakes 2002 - 2005
    Arden Hills, Minnesota, Us
    Created win-win solutions utilizing knowledge of customer and internal financials, merchandising strategies, operational needs, and negotiation strategies for $100+M business (new department). Drove new item development, program creation, profitability improvement and revenue growth through cross-functional leadership and project management.SALES GROWTH• Achieved 10% compounded annual growth over four years.• First- ever penetration Costco and Sam's on spreads (four items)• First-ever penetration into Dollar ChannelNEW PRODUCT DEVELOPMENT• Generated over 40 new product concepts in four years based on customer insights.• Drove the development of a high speed/low-cost new product development process decreasing turnaround time on new product development to 12 weeks from 6 months
  • Land O'Lakes
    General Manager (Sr. Marketing Manager)- Specialty Foods | Dry Grocery | Alt. Channels | Operations
    Land O'Lakes 1997 - 2002
    Arden Hills, Minnesota, Us
    Led a team of direct and 3rd party agents with accountability for Sales, Marketing, Operations, and Finance. Responsible for strategy, P&L, ~$20M in sales, business growth, licensing, publishing, and new product development. Customer base: alternate channels, retail grocery, mass, distributors and foodservice. Reported directly to the division Vice President.INFRASTRUCTURE DEVELOPMENT• Led the re-engineering of the Specialty Foods supply chain from production to customer delivery. ∘ Improved service levels in excess of 10% while decreasing costs by ~20%.• Developed P&L management tool that enabled accurate business planning and forecasting.• Simplified the business model by consolidating 150 customers into one outsourced customerSALES AND MARGIN GROWTH• Increased revenues by 60% through new product development and base business growth into new customers and channels.• Created four new product lines that returned positive margins in first year.• Generated 5X profit growth in four years (to $1.5M).• Revived a struggling product line through product enhancements.
  • Land O'Lakes
    Marketing Manager- Spreads | Cpg | Dairy Products | Retail
    Land O'Lakes 1995 - 1997
    Arden Hills, Minnesota, Us
    Managed P&L, one employee, and a portfolio of spreads products. Responsible for business plan development and execution on a $70M business.MARGIN GROWTH• Effectively managed a $12M marketing budget to achieve record profits via new business strategies.STRATEGY DEVELOPMENT• Transformed long-standing company strategy on commodity purchases related to spreads business.• Changed promotional strategy from broad-based to targeted.
  • Land O'Lakes
    Trade Marketing Manager | Retail | Cpg | Risk Management | Consumer Communication
    Land O'Lakes 1994 - 1995
    Arden Hills, Minnesota, Us
    Selected as member of five-person team in new department start-up focused on improving the efficiency and effectiveness of a $90M trade budget. Responsible for 25% of the budget in the northeastern and north central US, and the Military channel. BUSINESS ANALYSIS• Analyzed trade promotions at the customer level and made recommendations for improvement. TRADE EFFICIENCY IMPROVEMENT• Team recognized by the President for delivering $15M in increased annualized profits.• Led a cross-functional team that reconstructed the trade budgeting process and related information systems, enabling accountability / management of a $90M budget by Field Sales.
  • Land O'Lakes
    Regional Sales Manager | Retail | Broker Management | Developmental Market
    Land O'Lakes May 1989 - Apr 1994
    Arden Hills, Minnesota, Us
    Managed a network of eight independent food brokers, in a six state area, driving unprecedented sales growth and building brand presence on consumer packaged goods in a developmental, low-franchise market.SALES GROWTH• Doubled region sales in three years• Achieved #1 Sales Region for three consecutive years• Awarded Manager-of-the-Year, two Brokers-of-the-Year, and five runners up in three years.• Pioneered the development of cheese business, achieving focus market status.
  • Land O'Lakes
    Sales Manager- Progressive Sales/Management In- Retail | Sales Training | Wholesale Distributor
    Land O'Lakes 1984 - 1989
    Arden Hills, Minnesota, Us
    SALES TRAINER• Attracted and hired new talent through campus interviews• Administered a rigorous 13 week sales training program to five new employees resulting in promotions to permanent roles.SALES GROWTH• Increased sales volume by 35% and doubled distribution in strategic customer in one year.• Pioneered cheese business in FL, selling the first cheese line distribution ever

Greg Niemann Skills

Cross Functional Team Leadership P&l Management Pricing Forecasting Customer Insight Product Development Fmcg Strategy Brand Management Dairy Food Consumer Products Retail Business Planning Sales Management Management Leadership Marketing Strategy International Sales Supply Chain Trade Marketing Budgets Sales Ingredients Crm Merchandising Shopper Marketing Marketing Business Development Market Planning P&l Competitive Analysis Food Industry Strategic Planning Grocery New Business Development Product Management Start Ups Food Safety Segmentation Brand Development Integrated Marketing B2b Key Account Development Nielsen Key Account Management Selling Iri Direct Sales Negotiation

Greg Niemann Education Details

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Business-Related Degree
  • Jacksonville University
    Jacksonville University
    General
  • Hopkins Eisenhower High School
    Hopkins Eisenhower High School

Frequently Asked Questions about Greg Niemann

What company does Greg Niemann work for?

Greg Niemann works for August Schell Brewing Company

What is Greg Niemann's role at the current company?

Greg Niemann's current role is Board Member at August Schell Brewing Company.

What is Greg Niemann's email address?

Greg Niemann's email address is gr****@****aol.com

What is Greg Niemann's direct phone number?

Greg Niemann's direct phone number is +195244*****

What schools did Greg Niemann attend?

Greg Niemann attended University Of Wisconsin-Madison, Jacksonville University, Hopkins Eisenhower High School.

What are some of Greg Niemann's interests?

Greg Niemann has interest in Exercise, Europe, Toppings, Planning, Diy Projects, International Sales, Sales, Food Contract Manufacturing, Home Decoration, Outdoors.

What skills is Greg Niemann known for?

Greg Niemann has skills like Cross Functional Team Leadership, P&l Management, Pricing, Forecasting, Customer Insight, Product Development, Fmcg, Strategy, Brand Management, Dairy, Food, Consumer Products.

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