• Conceived and implemented annual Marketing & Communication plans.• Coordinated several major worldwide product launches.• Conducted market studies with DJs and users, then collaborated with Product Manager and engineers on the development of new products.• Handled operational marketing: creation of communication materials such as newsletters, press realeases, leaflets, banners, promotional films.Example: http://www.youtube.com/watch?v:Crct9Vcif1E• Managed Press and Public Relations, developed partnerships (DJ schools, clubs, festivals) and built an Endorsement DJ Team of over 30 artists to represent the company.• Organized major company’s events on a national level (MixMove Show, corporate events) and international level (Namm Los Angeles, Musik Messe Frankfurt).• Managed company’s online forum and social networks (Facebook, Twitter, Wordpress, Blog)

• Optimized international ordering process for the whole sales departement. Analyzed problems (missing documents, faulty processes) and advised the staff.• Managed export sales portfolio (online and phone orders).

• Conducted a feasibility study for the company's future expansion into France that led to strategic decisions.• Analyzed french market and competitors and evaluated France’s video entertainment consumption patterns.• Managed database prospecting and highlighted prospects and potential business partners.• Accompanied company’s CEOs and coordinated meetings in Paris.

• Accompanied and advised U.S companies in their business development in France• Monitored French regulations for specific markets and products• Assisted Trade Officers by collecting and analyzing marketing and sales data• Researched new potential business partners and unlarged market potential

• Handled production management and online and export sales• Conducted a study on buyers’ cultural goods purchasing behaviors to assess whether music protection systems are a barrier to music consumption• Created business opportunities by finding new partners on the European market (France, U.K.)

• Analyzed Marketing & Sales strategies of a car dealership• Ran an advertising campaign to enhance customer loyalty (newsletter & direct mails)• Carried out customer satisfaction surveys and created sales tools such as leaflets and brochures