Gregor Grzina Email & Phone Number

Velenje, Si

• In charge of Czech Republic, Slovakia (direct full P&L responsibility) and Hungary (regional head), which represent the largest Hisense Gorenje Europe’s region in Eastern Europe with leading market position.• Covering the main Hisense Group brands (Gorenje, Mora, Hisense and premium brand Asko) and retail chain of kitchen studios in CZ and SK• Achieved above average double-digit growth of business and market share making Hisense Group the fastest growing group on all three markets • Led a successful integration of Hisense’s sales operation in CZ/SK and implementation of the new brand and product line focused organizational structure • Improved Hisense brand’s visibility in CZ/SK and HU with reshaped channel and marketing strategy and increased market share of Hisense TV product line• Awarded by Hisense Group for the outstanding leadership achievements in 2023 and 2020, and East Region 3 recognized as an excellent region

Praha 4, Praha , Cz

• Full P&L responsibility for Serbian operation, managing market leading brand with market share above 30% and own retail chain selling Gorenje and Hisense assortment • Improved gross integral profitability and local EBIT through improved sales structure and cost efficiency • Identified opportunities to improve firm’s liquidity and led implementation of working capital best practices resulting in improved stock turnover, reduced accounts receivables and elimination of overdue receivables• Introduced new product line of Hisense TV to a mature market and secured high single digit market share within the first year• Initiated the restructuring of own retail chain, resulting in a top line growth and improved EBIT

• Gorenje Ukraine operations: brand No. 4 in Major domestic appliances, No. 3 in Water heating, No. 3 in Small domestic appliances - Microwave ovens• Sales doubled in two-year period with improved profitability and bottom line across all segments: Major Domestic Appliances, Small Domestic Appliances and Heating, Ventilation and Air conditioning • Market Share growth resulting in becoming No. 1 brand in Cooking segment and ranking among first four brands in the household appliances market• Leading the implementation of measures to limit Gorenje Group’s exposure to risks arising from an extraordinary political and economic situation during war time in Ukraine in 2014

• Responsible for Bulgarian business operations• Implemented a strategy to reverse the negative trend in sales and to regain double digit market share in major domestic appliances• Undertook a restructuring of sales, marketing, and product management department to successfully champion channel and product changes in the market of domestic appliances

• Managed Gorenje’s major clients in Slovenia, re-established strong and intensive collaboration with Harvey Norman, No. 1 premium electrical retailer in Slovenia, with 47% revenue growth in first year• Core member of the group that carried out board level project for redesign and modernization of after-sales service in Slovenia – responsible for the design of top-up services generating additional sales and incentive plans for service engineers

• Covered major clients, projects and business development in EMEA region with successful start and implementation of fleet telematics projects in Czech Republic, Latvia, Germany and Serbia• Member of Ertico ITS Europe Partner topic group for freight transport in Brussels dealing with strategy and guidelines for ITS (Intelligent Traffic Systems) in close relationship with European Commission