Created a Canadian division from scratch for a US skincare manufacturer. With Nielsen and industry data selected/adjusted product lineup, crafted comprehensive go-to-market strategy for two distinct brands and orchestrated their successful introduction/expansion into the retail community across Canada. Company was purchased in 2012.  Established business relationships (including vendor number) with Drug ( Jean Coutu, Familiprix, London Drugs, Lawton's, Pharmasave & Drug Trading), Grocery (Sobeys, Co-op Atlantic, Johnston Wholesale), Mass (Zellers), Discount ( Giant Tiger, Bargain Shop & Fields) and Specialty (McKesson, Home Hardware & TruValue) Accounts across Canada. Obtained "Establishment License" needed to sell drug products from government. Implemented good manufacturing practice (GMP) guidelines, established standard operating procedures (SOPs) and created a mandatory recall protocol. Increased sales every year, and exceed sales goals in 3 of 4 years. Made a profit starting in 2nd year of operations  Established a national advertising campaign with the weather channel in both English and French. Instituted a highly successful direct mailing campaign which led to securing two accounts in the following year

Represented premium fish oil supplement and deodorant product lines outside of the province of Quebec. Using Nielsen data and POS data from Quebec developed custom fact based retail presentations. Secured national distribution at Shoppers Drug Mart and regional distribution with Metro and a few test stores in Wal-Mart. Represented Nergy Sante at Shoppers Drug Mart, Loblaw's, Metro and Pharmasave. Including business reviews, presentations, analysis of POS data and vendor software maintenance. Financial responsible for pricing, promotional spend and forecast

Instrumental in reacquiring Canadian distribution rights, promoted to Division Vice President. Led division through hands on approach; oversaw operations, sales, marketing, finance through staff of ~20 sales professionals, 6 brokers and 30 accounting and logistics personnel.  Led strategic planning and execution that resulted in 81% growth in Nielsen reported branded product sales over five-year period and grew sales from $7M to more than $18M Redefined brand image and obtained category captain status in several accounts  Outpaced total category growth for four consecutive years by more than 50%; increased market share to 13.4% from 6.7% Personal Key Accounts: Wal-Mart (working with Retail Link), Shoppers Drug Mart, London Drugs and Pharmasave. Included introduction of travel size sun care to Wal-Mart's travel section in HBA Profitable and cash flow positive every year of operation while maintaining double digit growth Private label highlights include first-ever sun care products into Wal-Mart. Multi-national agreement with Amway International (Peter Island). Customers included Shoppers Drug Mart, Rexall, London Drugs Redefined brand image through provincial parks program, billboards, radio, magazines, education material and grass roots.  Collaborated with clients to design and implement in-store promotions, flyers, displays that drove consumer spending

Directed purchasing, warehousing and distribution of 1K+ consumer products produced in USA, China and Europe through staff of 50 for distribution/brokerage company. Created and implemented go-to-market strategies.