Principal
CurrentIntegrated Insights Consulting delivers custom market research and analysis for pharmaceutical, biotech, medical device, and medical diagnostic companies. As a Principal, I lead the execution of projects, manage client relationships, conduct primary research, and analyze primary and secondary data.Our research frequently involves interviews with physicians and consumers, both through qualitative discussions as well as structured data gathering via online survey instruments. We produce sophisticated analysis built on the quantitative data we collect in the form of customer segmentation, forecast model, conjoint simulators, price sensitivity curves, etc.