Throughout my career, I’ve helped grow global brands into new markets: Gatorade, Licor 43, Sangria LOLEA, and Agua Magica Mezcal. In Thailand, I was part of the team that reintroduced Gatorade to a market unfamiliar with sports drinks, successfully shifting consumer perceptions from energy drinks. At Sangria LOLEA, I helped grow the brand from 0 to 150,000 cases, leading to its successful acquisition. For Licor 43, I contributed to its U.S. breakthrough, helping make the Carajillo cocktail a menu staple nationwide. Now, as a founding team member at Agua Magica Mezcal, I’m building the brand’s U.S. presence through creative marketing and sales strategies.