Gregory Burton Email & Phone Number

Los Angeles, Ca, Us

Philadelphia, Pennsylvania, Us

Co-Founder and third degree Black Belt, teaching traditional Japanese karate to youth and adults in Greater Philadelphia. Classes include forms, kata, conditioning, and sparring. Self defense is taught to both enrolled students and in partnership with area youth serving organizations. School headquarters is located in Manayunk, PA.

Philadelphia, Pennsylvania, Us

Executive Leadership Team member overseeing Marketing, Communications, Social Media, Public Relations, and Volunteer Recruitment for the nation's third largest Big Brothers Big Sisters agency, serving over 2,500 children in Southeastern Pennsylvania and Southern New Jersey.• Selected as member of National Marketing Task Force mandated to re-brand Big Brothers Big Sisters of America. (Only 12 out of 300 agencies invited to participate)• Author and Project Manager for agency Strategic Plan Development• Increased media coverage by 140% over one year period - 120 media hits, 66 million impressions, $855K market value• Managed four major re-branding projects (2019 BBBSA National Rebrand, 2017 MENTOR Independence Region Brand Launch, 2016 merger with Southern NJ affiliate, 2015 100-Year Anniversary Branding Campaign)• Deliver 5 major events annually resulting in $1.4MM revenue generation • Partner with Development/Government Relations/Events to deliver $6.5MM revenue budget annually• Support CEO, 28 governing Board members, and 42 regional Board members in achieving strategic objectives and mission• Responsible for Volunteer Recruitment team restructure and strategic planning• Lead of DEI Community Outreach team and member of agency DEI Steering Committee

Mount Laurel, Nj, Us

Directs strategic marketing efforts for PHH Mortgage and its Private Label Solutions division. Responsible for raising brand awareness, developing market segmentation strategies, creating/executing comprehensive marketing and communication plans to achieve business objectives, improving new business development efforts, increasing portfolio growth, and functioning as marketing lead for all new client integrations. • Developed marketing best practices to help division exceed $20B closed loan target by 16%.• Managed marketing strategy for 5 successful client integrations including the nation’s leading wealth management firms.• Launched portfolio retention campaign generating $460M in registered loan volume within first 5 months.

Eindhoven, Netherlands, Nl

Recruited to build strategic marketing and communication programs for 11th ranked global leasing and asset-based finance company. Emphasis on positioning brands as major market players, building client base, and increasing cross-sell activity for value-added product portfolios. • Tripled number of clients and increased municipal lease new business volume from $86 million to $510 million within 2 years.• Launched Specialty Cargo & Horse Trailer inventory finance program with over $9 million in volume and $80 thousand in net profit achieved within first 8 months.• Strengthened position as industry leader through targeted advertising, branding, thought leadership, and direct/email campaigns. • Launched successful European inventory finance programs in the UK, Netherlands, Italy, Spain and Germany.• Collaborated with internal marketing and global business units to establish platform for cross-selling opportunities. • Key member of global CRM steering committee.

New York, Ny, Us

Chosen as marketing manager for corporate-wide and cross-sell business initiatives. Managed development and implementation of global marketing/communication strategies for critical global initiatives including Technology Messaging, Branding, Corporate Responsibility, and CRM Implementation. • Spearheaded overall technology messaging program including web content/design, media outreach, affiliate marketing, RFP responses, client presentation materials, and marketing databases. • Positioned CIO as ComputerWorld Premier 100 IT Leader.• Key member of global CRM steering committee, assisting in business requirements analysis, vendor selection, product design, and training.• Assumed leadership role in Company’s Corporate Responsibility program including creation of mission statement, strategic framework, video, and internal/external awareness campaign.• Established Nonprofit and Government Banking Groups as tier 1 competitors in industry.

New York, Ny, Us

Brought on board by senior management to help manage Company stock price value through effective communication of Bank business strategy and financial performance to shareholders, financial analyst community, rating agencies and key stakeholders. One of two-person team reporting directly to the Chairman.• Communicated Bank strategy and quarterly financial performance to buy-side/sell-side financial analysts. • Responsible for writing/editing Company’s annual and quarterly reports, press releases, fact sheets, and client communications. • Coordinated major bank-sponsored events including financial analyst luncheons, annual shareholder meetings, rating agency presentations and annual employee meetings.• Drafted speeches and designed presentations for Bank’s senior management executives including the Chairman, Vice Chairman, President and Chief Financial Officer.• Stock price appreciated 374% during tenure.

Ba, History

Certificate, Executive Education, Strategic Marketing

Certificate, Executive Education, Essentials Of Marketing

Certificate, Executive Education, Marketing Strategies For Growth