Gregory Burton Email and Phone Number
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Seasoned global marketing executive with record of increasingly responsible positions throughout 15+ year career. Unique combination of nonprofit and financial services expertise including global strategic marketing, branding, corporate communications, public relations, social media, investor relations, CRM implementation, fundraising, and business writing. Strong skills in developing and executing comprehensive, integrated marketing and communications plans. In-depth experience in both traditional and digital media. Success establishing marketing function from the ground up, including best practices. Specialties: Communications / Strategic Marketing / Cross-Sell Strategies / Social Media / CRM Implementation / Brand Management / Digital Advertising / Corporate Social Responsibility / Investor and Donor Relations
Big Brothers Big Sisters Of Greater Los Angeles
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Chief Operating OfficerBig Brothers Big Sisters Of Greater Los Angeles Aug 2023 - PresentLos Angeles, Ca, Us -
Co-FounderSeido Karate Philadelphia Sep 2017 - PresentPhiladelphia, Pennsylvania, UsCo-Founder and third degree Black Belt, teaching traditional Japanese karate to youth and adults in Greater Philadelphia. Classes include forms, kata, conditioning, and sparring. Self defense is taught to both enrolled students and in partnership with area youth serving organizations. School headquarters is located in Manayunk, PA. -
Vice President, Marketing & CommunicationsBig Brothers Big Sisters Independence Region Feb 2014 - Aug 2023Philadelphia, Pennsylvania, UsExecutive Leadership Team member overseeing Marketing, Communications, Social Media, Public Relations, and Volunteer Recruitment for the nation's third largest Big Brothers Big Sisters agency, serving over 2,500 children in Southeastern Pennsylvania and Southern New Jersey.• Selected as member of National Marketing Task Force mandated to re-brand Big Brothers Big Sisters of America. (Only 12 out of 300 agencies invited to participate)• Author and Project Manager for agency Strategic Plan Development• Increased media coverage by 140% over one year period - 120 media hits, 66 million impressions, $855K market value• Managed four major re-branding projects (2019 BBBSA National Rebrand, 2017 MENTOR Independence Region Brand Launch, 2016 merger with Southern NJ affiliate, 2015 100-Year Anniversary Branding Campaign)• Deliver 5 major events annually resulting in $1.4MM revenue generation • Partner with Development/Government Relations/Events to deliver $6.5MM revenue budget annually• Support CEO, 28 governing Board members, and 42 regional Board members in achieving strategic objectives and mission• Responsible for Volunteer Recruitment team restructure and strategic planning• Lead of DEI Community Outreach team and member of agency DEI Steering Committee -
Vice President, Strategic MarketingPhh Mortgage Apr 2011 - Apr 2013Mount Laurel, Nj, UsDirects strategic marketing efforts for PHH Mortgage and its Private Label Solutions division. Responsible for raising brand awareness, developing market segmentation strategies, creating/executing comprehensive marketing and communication plans to achieve business objectives, improving new business development efforts, increasing portfolio growth, and functioning as marketing lead for all new client integrations. • Developed marketing best practices to help division exceed $20B closed loan target by 16%.• Managed marketing strategy for 5 successful client integrations including the nation’s leading wealth management firms.• Launched portfolio retention campaign generating $460M in registered loan volume within first 5 months. -
Strategic Marketing DirectorDe Lage Landen Financial Services Nov 2006 - Apr 2011Eindhoven, Netherlands, NlRecruited to build strategic marketing and communication programs for 11th ranked global leasing and asset-based finance company. Emphasis on positioning brands as major market players, building client base, and increasing cross-sell activity for value-added product portfolios. • Tripled number of clients and increased municipal lease new business volume from $86 million to $510 million within 2 years.• Launched Specialty Cargo & Horse Trailer inventory finance program with over $9 million in volume and $80 thousand in net profit achieved within first 8 months.• Strengthened position as industry leader through targeted advertising, branding, thought leadership, and direct/email campaigns. • Launched successful European inventory finance programs in the UK, Netherlands, Italy, Spain and Germany.• Collaborated with internal marketing and global business units to establish platform for cross-selling opportunities. • Key member of global CRM steering committee. -
Vice President, Strategic MarketingThe Bank Of New York Aug 2001 - Nov 2006New York, Ny, UsChosen as marketing manager for corporate-wide and cross-sell business initiatives. Managed development and implementation of global marketing/communication strategies for critical global initiatives including Technology Messaging, Branding, Corporate Responsibility, and CRM Implementation. • Spearheaded overall technology messaging program including web content/design, media outreach, affiliate marketing, RFP responses, client presentation materials, and marketing databases. • Positioned CIO as ComputerWorld Premier 100 IT Leader.• Key member of global CRM steering committee, assisting in business requirements analysis, vendor selection, product design, and training.• Assumed leadership role in Company’s Corporate Responsibility program including creation of mission statement, strategic framework, video, and internal/external awareness campaign.• Established Nonprofit and Government Banking Groups as tier 1 competitors in industry. -
Assistant Vice President, Investor RelationsThe Bank Of New York Aug 1993 - Jul 2001New York, Ny, UsBrought on board by senior management to help manage Company stock price value through effective communication of Bank business strategy and financial performance to shareholders, financial analyst community, rating agencies and key stakeholders. One of two-person team reporting directly to the Chairman.• Communicated Bank strategy and quarterly financial performance to buy-side/sell-side financial analysts. • Responsible for writing/editing Company’s annual and quarterly reports, press releases, fact sheets, and client communications. • Coordinated major bank-sponsored events including financial analyst luncheons, annual shareholder meetings, rating agency presentations and annual employee meetings.• Drafted speeches and designed presentations for Bank’s senior management executives including the Chairman, Vice Chairman, President and Chief Financial Officer.• Stock price appreciated 374% during tenure.
Gregory Burton Skills
Gregory Burton Education Details
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Princeton UniversityHistory -
St. Joseph'S University Evan K. Haub School Of BusinessStrategic Marketing -
The Wharton SchoolEssentials Of Marketing -
Unc Kenan-Flagler Business SchoolMarketing Strategies For Growth
Frequently Asked Questions about Gregory Burton
What company does Gregory Burton work for?
Gregory Burton works for Big Brothers Big Sisters Of Greater Los Angeles
What is Gregory Burton's role at the current company?
Gregory Burton's current role is Chief Operating Officer at Big Brothers Big Sisters.
What is Gregory Burton's email address?
Gregory Burton's email address is gb****@****igs.org
What is Gregory Burton's direct phone number?
Gregory Burton's direct phone number is +141087*****
What schools did Gregory Burton attend?
Gregory Burton attended Princeton University, St. Joseph's University Evan K. Haub School Of Business, The Wharton School, Unc Kenan-Flagler Business School.
What are some of Gregory Burton's interests?
Gregory Burton has interest in Children, Exercise, Social Media, Marketing And Communications, Home Improvement, Education, Reading, Songwriting And Musical Performance, Dogs, Travel.
What skills is Gregory Burton known for?
Gregory Burton has skills like Strategy, Marketing Strategy, Leadership, Marketing, Management, Crm, Marketing Communications, Strategic Planning, Segmentation, Corporate Communications, Business Strategy, Competitive Analysis.
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