Gregory Chase

Gregory Chase Email and Phone Number

Product Marketing Leader @ Greg Chase Consulting
California, United States
Gregory Chase's Location
San Francisco Bay Area, United States, United States
About Gregory Chase

I've worn many hats through my career: software engineer, sales engineer, product manager, product marketer, and partner ecosystem builder. This gives me the rare ability to run cross functional, and multi-disciplinary programs to bring products to market and drive adoption and revenue.My core expertise is in building and running product and solution marketing teams. This includes all typical disciplines such as positioning, messaging & evangelism, product launches, sales enablement, content strategy, analyst strategy, competitive intelligence, pricing, and people management. I also grow ecosystems including parter business development, partner marketing, and customer community development.I'm known for my innovative thinking around go-to-market approaches, and for developing creative communications. I'm a talented strategic thinker, with the ability to execute and adapt initiatives quickly as needs or opportunities arise.A few accomplishments I'm proud of include:► Improving lead flow 50% while adapting to the COVID threat by pivoting Kinetica's demand generation program from in person events to 100% digital with a high frequency technical webinar series as Director Product Marketing.► Increasing deal closure speed at Pivotal and contributed to 25% revenue growth by building a partner ecosystem of 50 partners to create full solutions, and reinvigorating awareness of forgotten products by launching them as open source projects with 4000+ developers as Partner Marketing Lead.► Deploying cloud experience of SAP HANA for developers that generated 1000+ high quality leads in a year, and grew revenues for new product to $25M in two years while creating 14 public early customer success stories at SAP as Senior Director Product Marketing.

Gregory Chase's Current Company Details
Greg Chase Consulting

Greg Chase Consulting

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Product Marketing Leader
California, United States
Gregory Chase Work Experience Details
  • Greg Chase Consulting
    Product Marketing Leader
    Greg Chase Consulting
    California, United States
  • Upbound
    Head Of Product Marketing
    Upbound Aug 2024 - Present
    Remote, Global, Us
  • Nekko.Ai
    Advisor
    Nekko.Ai Aug 2024 - Present
    San Jose, California, Us
    With Nekko.ai launched, I stepped back into an advisory role that covers marketing, business development, and community operations.
  • Nekko.Ai
    Interim Cmo
    Nekko.Ai May 2024 - Aug 2024
    San Jose, California, Us
    Joined Nekko.ai to help the founders build their Marketing and Community functions from 0 to 1. Our first initiative was to launch the AIFoundry.org open-source community initiative for AI.
  • Aifoundry.Org
    Open Source Community Contributor
    Aifoundry.Org Aug 2024 - Present
    San Francisco, California, Us
    Having completed the launching of the initial stage of AIFoundry.org, I remain an active contributor to the community.
  • Aifoundry.Org
    Community Founder
    Aifoundry.Org Jun 2024 - Aug 2024
    San Francisco, California, Us
    I was the principal community organizer responsible for launching all aspects of AIFoundry.org - the open ecosystem for AI.
  • Pagerduty
    Director, Product Marketing | People Management
    Pagerduty Feb 2021 - Apr 2024
    San Francisco, Ca, Us
    Integrated new acquisition into PagerDuty and led a team of 3 B2B Product Marketers responsible for developing tools and content for executing marketing campaigns, go-to-market strategy, and sales enablement. Managed partner solution marketing for AWS. Developed and tracked campaign and product adoption key performance indicators (KPIs).► Launch 2 SaaS products and rebrand the product suite to align with company platform strategy working with Product Management.► Created SaaS trial for product-led grown (PLG) lead rooted in an open source software (OSS) community to drive product adoption.► Launched Generative AI co-pilot feature for developing automation.► Grew ARR by 300% from $10M to $40M.► Doubled number of existing customers.► Achieved record-breaking pipeline generation each year.► Grew OSS lead flow to be 50% of closed-won pipeline.► Helped PagerDuty win AWS Partner of the Year in 2023.
  • Kinetica
    Director, Product Marketing
    Kinetica Jan 2020 - Jul 2020
    Arlington, Virginia, Us
    Developed positioning and messaging in conjunction with Product Management for the Kinetica Active Data Warehouse based on differentiating AI capabilities and customer success. Created technical and business value content up to date with industry trends for demand generation, curated competitive intelligence, and ran sales enablement. Developed persona-based messaging for data engineers, enterprise architects, and software developers.► Improved sales rep prospecting and qualification, increasing opportunity conversions to POC through a competitive intelligence program based on analyst research, technical evaluations, and prior deal experience.► Boosted lead flow 50% by producing a technical marketing webinar series focused on practitioner roles that highlighted benefits to data scientists, data engineers, and application developers.► Repositioned and rebranded Kinetica’s platform based on customer success proof points and analyst research.
  • Pivotal Software, Inc.
    Product Marketing & Partner Business Development | People Management
    Pivotal Software, Inc. 2014 - Jan 2020
    San Francisco, California, Us
    Led global marketing launches for four open source software projects based on successful commercial enterprise products (Apache Geode, Apache HAWQ, Apache MADlib, and Greenplum.org). Hired and managed a team of four marketers to run the community marketing for Pivotal’s open source data management solutions. Launched multiple releases of Pivotal products: GemFire, Greenplum, RabbitMQ, Redis, and Concourse. Spearheaded management of press (PR), partners, release, and community building. Budget oversight of approximately $1M annually.► Accelerated deal closure rates and contributed to 25% growth in annual recurring revenue (ARR) by rebuilding the partner ecosystem of 50 partners at Pivotal Software.► Generated mindshare with developers at integration partners and helped Greenplum sales provide a full solution by creating a partner marketplace with 30 solutions and running co-marketing initiatives covering database security and AI training.► Increased market awareness for “forgotten products” through successful product launches leading to several original press articles and analyst mentions.► Built new open source communities engaging 4000+ developer end users while managing a team of four.► Saved 20% on license and maintenance expenses by renegotiating OEM deals.
  • Zededa
    Consultant / Advisor - Product Marketing
    Zededa Jan 2019 - Dec 2019
    San Jose, California, Us
    Launched EVE Edge open source project sponsored by Zededa in the LF Edge Foundation. Set up developer community marketing targeting software developers creating Edge / IoT systems and applications.
  • Sap
    Senior Director, Product Marketing | People Management
    Sap 2006 - 2014
    Walldorf, Bw, De
    Oversaw product marketing, partner programs, lead generation, content, and event strategy. Managed a team of six marketers from 2012 to 2014 driving product launches for SAP HANA in the cloud, online lead generation and community engagement with developers. 2009 to 2011, ran product marketing for SAP Business Process management (BPM). From 2006 to 2008, managed a team of six content marketers to create content supporting the launch of SAP Business ByDesign, SAP’s first SaaS venture targeting SMB.► Attained 1000+ leads for developer users in a year by creating an online trial solution for SAP HANA.► For newly introduced product, produced 20 early customer success stories, and helped drive $25M revenue in first 2 years by developing partner programs for certification, adoption of SAP technologies, and co-marketing with more than 40 system integrators.
  • Oracle
    Principle Program Manager
    Oracle 2004 - 2006
    Austin, Texas, Us
  • Nextaxiom Technologies
    Director, Product Marketing
    Nextaxiom Technologies 2002 - 2003
    San Francisco, Ca, Us
  • Poet Software Corporation
    Developer Product Marketing & Sales Engineering
    Poet Software Corporation 1998 - 2002
  • Various Startups
    Software Engineer
    Various Startups 1992 - 1998
    ., ., Us

Gregory Chase Education Details

  • University Of California, Davis
    University Of California, Davis
    Geology
  • Leland Hs
    Leland Hs

Frequently Asked Questions about Gregory Chase

What company does Gregory Chase work for?

Gregory Chase works for Greg Chase Consulting

What is Gregory Chase's role at the current company?

Gregory Chase's current role is Product Marketing Leader.

What schools did Gregory Chase attend?

Gregory Chase attended University Of California, Davis, Leland Hs.

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