Gregory D. Bunch Email & Phone Number

Los Angeles, California

Greater Los Angeles Area

Deliver measurable local, regional and national digital, social and broadcast media advertising and marketing solutions for brands and agencies across all product categories to achieve brand lift through communicating key points of difference while engaging target audiences with relevant and personalized messaging.

Los Angeles

Served as principal product evangelist for all video distribution platforms. Educated senior video engineers, technologists and innovators on the unique value proposition of deploying the leading non-reference video quality monitoring, measurement, managed services and software solution support for live linear television, streaming and mobile devices.Provided subject matter expertise ensuring the most accurate and reliable encoding and transcoding Quality of Experience (QoE) and Quality of Service (QoS) measurement available to MVPD, Broadcast, OTT and Programmer distribution platforms to increase workflow and process improvements.Built an influential network of media and entertainment experts, video engineers, technologists, strategists and product designers representing the top entertainment companies, video service providers, programmers and broadcasters including Altice, AT&T, Atlantic Broadband, CenturyLink, Charter, Comcast, Cox Communications, DirecTV, Fox, Frontier, HBO GO, NBC, Sony PlayStation Vue and Streaming Media Alliances.

Greater Los Angeles Area

Developed strategic plan, forecast sales and distribution channel development, created social and digital media campaigns including content distribution, content acquisition and marketing strategies for start-up and enterprise clients.• Generated 15% revenue increase - Redefined core objectives, streamlined product or service offered while clarifying social and web message.

Los Angeles

Generated new accounts and expanded distribution and revenue across traditional and new media distribution platforms. Planned and executed comprehensive sales strategy. Identified and captured new key national accounts. Established a credible and competitive market position.• Generated 20% revenue increase - Planned and executed a comprehensive sales strategy. Recommended and led initiative to restructure long-term carriage agreements which generated new network launches ahead of forecast.• Increased distribution 200% among AT&T, Comcast, DirecTV, Dish, NCTC, Time Warner Cable and Verizon within the first 24 months. Redefined target prospects and developed a comprehensive market, brand and price strategy that created mutually beneficial strategic partnerships with new and existing cable, satellite, Telco and IPTV distributors.• Improved regional brand awareness by 50% within 2 years. Implemented highly targeted marketing partnership campaigns connecting video service providers with local cultural institutions to co-brand within their target markets.

Los Angeles

Developed and executed a launch strategy to drive growth and demand for the first English language Latino cable television network. Created and executed a successful distribution roadmap detailing competitive advantages, pricing sensitivity and bandwidth opportunities/limitations.• Generated 23% revenue increase - Secured new Si TV network launches in the top 50 television markets ahead of forecast. • Expanded subscriber distribution 37% - Delivered profitable co-branded partnerships with national Hispanic advocacy and literacy organizations benefiting video service providers and their customers. Leveraged collective political, educational and social influence to accelerate local and national channel roll-outs ahead of forecast.• Raised network awareness and demand 70% in the first 12 months - Educated Comcast, Time Warner Cable, Charter Communications, Cable One, Qwest and other video service providers on national, regional and local Hispanic population growth statistics and their economic spending power within their service footprint.

Burbank, Ca

Expanded distribution and revenue for NBC’s suite of cable network assets (CNBC, MSNBC, Bravo, Telemundo, mun2, Trio, Cloo) in under-performing markets. Defined the marketplace, assessed opportunities and developed an attractive value proposition highlighting NBC’s brand value to video service providers and their customers.• Generated 27% revenue increase - Competitively won new business opportunities and multiple key national strategic accounts. Launched the Olympics cable television package with 100% affiliate participation.• Negotiated complex retransmission consent agreements for San Diego, Los Angeles and Bay Area O & O stations. Included long-term fixed channel position, broad distribution of under-penetrated networks, co-branded marketing partnerships, annual cross channel promotion and other performance incentives.

El Segundo

Negotiated high-value programming contracts and developed a competitively priced and superior programming channel line-up to effectively compete with and capture market-share from traditional video service providers. • Generated $30 million dollar savings in launch incentives, discounts, fee waivers and reduced monthly license fee payments. Negotiated and executed complex, long-term multi-platform carriage agreements that fully leveraged DirecTV’s superior digital technology, bandwidth, packaging options and national distribution footprint.• Managed the pre and post contractual relationships with senior executives representing movie studios and major cable television networks including ESPN, Disney, Viacom, Scripps, Discovery, AMC, Starz, NBC Cable Networks, GSN and various regional sports networks.

Bachelor Of Arts, Criminal Justice

Spanish Language Comprehension And Conversation