Delivery of high-impact, data-driven business insights, recommendations and metrics to Fifth Third’s senior management team. Maintains an analytical environment to deliver timely, accurate and dynamic information that improves business decision making. Closely collaborates with the lines of business throughout the company to align analytics to the business lines goals.Duties include the following:Delivery of Customer Performance Analytics - Create visualizations of data that will help business leaders better understand customer performance. Improve reporting by better aligning with customer needs and streamlining processes for maximum efficiency and accuracy. Build and maintain data management and analytic delivery processes that are efficient, agile and highly iterative. Define and foster a strategic direction for the process, methods, and standards of delivering Business Intelligence solutions.Advanced Analytics - Performing and/or reviewing statistical modeling and data/financial analyses. Leverage complex analytics and modeling in order to identify predictive customer behavior that can be applied to targeted Web, Email, and Marketing strategies. Build and maintain predictive models such as attrition and needs based segmentation. Work with IT partners to deliver business and predictive customer insights to operational systems to enable improved customer experience and opportunity.

Responsible for the design, development, implementation, and communication of Business Intelligence solutions across the Aspen Technology business units. Integrated data from all business functions: Oracle Financials, Sales Force Automation (SalesLogix) and internal entitlement systems. Evangelized solutions to all levels of management (Executive, Regional Ops, Corporate functions) on a worldwide scale (over 20 countries).Solutions are deployed using Business Objects. Universes are designed and developed against both data warehouses and source systems. Responsible for data mart schemas and development of ETL routines in Informatica. Reporting leverages both standard desktop solutions and WebI. Reporting solutions against warehouse and/or source systems based upon user group and analytical need.

Designed software solutions to support Marketing Mix Analysis for Fortune 100 companies. The solution involved the design and implementation of business intelligence solutions based on the integration of varying marketing drivers, the design and integration of marketing mix models, and the implementation of business intelligence software to report and simulate marketing conditions in a dynamic web environment.Experience includes the following:• Business Intelligence Reporting/Simulation - Design and implementation of the Veridiem software, a dynamic business intelligence system. Configure software to utilize integrated data to deliver business insights for users. Configuration includes metadata, analysis templates and design, model design and thematic development.• Data Warehouse - Design and implementation of marketing mix data warehouses/data marts. Integration of disparate data sources, including Nielsen Scanner, NMR Ad*Views, TNS Marx plus various custom sources. Data marts were multi-gigabyte in size, and resided on Oracle and SQL Server platforms.• Modeling - Design requirements of marketing mix models built to describe the causal factors that drive business results. Models are linear regression or multiplicative log-log regression. Models are integrated into the system, and mapping to the datamart.• Design Veridiem system requirements – Help design requirements and specifications for system functionality to best leverage the business intelligence potential within the integrated marketing mix datamart.

Provided numerous business intelligence and enterprise risk consulting services to organizations and entities in the public sector, Federal, financial, manufacturing, health care, and technology industries.Experience includes the following:• Business Intelligence Solutions – Designed and managed the development of several OLAP measurement and scoring tools applicable to several industries created in SAS, ASP/XML/HTML, SQL Server, Visual Basic and Microsoft Access.• Data Analysis/Management – Managed the workflow and organization of large, complex data analysis engagements. Work included the accumulation of data sets over a distributed company, the organization and execution of data analysis procedures, and the development of reiterative and ad hoc data analysis jobs.• Statistical Analysis – Designed and managed statistical modeling analyses including estimation, correlation and forecasting utilizing several programming technologies and platforms.• Data Integrity – Performed services related to the implementation of Enterprise Resource Planning systems involving the quality and integrity of data residing on the converted systems and interfaces. Representative tasks include development of screening procedures and documentation methodologies. In addition, he has assisted in the development of a risk assessment tool which is used to prioritize files and elements for review. • Estimation Sampling – Managed the development of estimation sampling tools with Microsoft Access and Visual Basic to correct Y2K compliance issues and formatting errors