An industry veteran, Greg has 38 years of experience working in Hospitality with Branding , Franchising , Acquisition, Operations and Development. Throughout his career, he has a proven track record of launching and strategically growing brands throughout North America. Former Regional Vice President of Lodging Development for SONESTA Hotels . Successfully launched with the team Sonesta Franchising in its inaugural year.Upscale Developer of the year 2022Upscale Deal of the year 2022 Former Vice President with Red Roof Family of brands, launching and developing HomeTowne Studios Extended Stay and the Red Collection Soft Brand Prior to Red Roof, Greg worked for Wyndham Hotel Group where he served as Regional Director of Franchise Development, overseeing development in the state of Florida. Previously, Fox spent 10 years with IHG (InterContinental Hotels Group) where he was responsible for Development in the Northeast Region of the United States. During his tenure at IHG, Fox grew the New York region to be the number one revenue-producing franchise market in the Americas. Prior to that he spent 10 years with HFS/ CENDANT/ Wyndham Worldwide as Regional Director , Regional Vice President then promoted to Vice President Business Development for North America focusing on franchise growth in the Northern US and Canada.