Gregory Frye Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Leads the company's customer and employee experience: leveraging data, creativity, technology, and people empowerment to reach the most innovative and effective solutions of what's possible with a focus on unique content creation, innovation, operations, enhancement, and optimization of creative marketing strategies.

Woodland Hills, Ca

Oversees the content creation and development of all areas of the creative marketing efforts of the company.

Greater Los Angeles Area

Power Seller and Top Rated Seller awards with exceptional buyer ratings, personally sold 16K+ listings and $350K+ on eBay, with a 100% positive feedback score of over 6,000. Sourced, researched, and sold products in categories including: Collectables, Disney, Toys, Cameras, Computers/Electronics, and Apparel

Glendale, Ca

*Built, grew, and maintained e-commerce website platforms from the ground up; growing the online business from a basic brochure style website in 2001 to a world class shopping experience and destination with highly engaging content and unique products with 20-40% YOY growth*Recruited and trained teams in numerous departments as growth and needs required*Modernized website code base, mobile site, and web analytics to provide the optimum customer experience—increasing conversion from web visitor to customer*Re-platformed shopping cart, order management, and fulfillment platforms utilizing a combination of cloud, third party software, and custom solutions to enable and optimize growth *Sourced, negotiated agreements, on-boarded, developed, managed and evaluated results with the main focus on maximizing ROI from each new marketing initiative: SmartFocus Email, Tatango SMS, Google AdWords, Bing Ads, Facebook Ads, LinkShare Affiliate, AdRoll Retargeting, BazaarVoice Reviews/Q&A, Reflektion Personalization, Olapic User Generated Content, Optimizely Website A/B Testing and Optimization, RJMetrics Reporting/Analytics, Product Subscriptions, Strategic Media Magazine Subscriptions, Vertical Rail CPC Advertising, FuelX Video Re-marketing, 500 Friends Loyalty Program, Narvar Shipment Tracking*Continually analyzed multiple data sources (Google Analytic, RJ Metric, Magento Reports, QuickBooks, and Marketing Platforms) to prepare reports of key performance indicators*Presented results of KPIs to senior management along with actionable items for improvements on all areas of the business, monthly and as needed for special projects*Managed sales and distribution of products on third-party platforms: eBay.com (25K+ Feedback), Amazon.com FBA ($1.5M Annual), Amazon Europe FBA ($400K Annual)*Wrote and developed surveys to targeted audiences, analyzed result, and created key takeaways with actionable items to improve the company’s operations, product offerings, website designs

West Hollywood, Ca

*Coordinated and assisted designers and contractors in creating and opening brick and mortar retail store experiences for our customers from the ground up*Recruited, trained and oversaw the management and marketing efforts of a profitable boutique store sales team, including direct supervision of store managers for the $1M+ doors*Created new training plans, employee handbook / manuals, policies, and procedure for the new business venture based on industry best practices*Trained and developed sales force with a focus on an empathetic customer service experienceMonitored results of success with KPIs including: Hourly/Daily Sales, UPT, AOV, and Conversions %*Established and held accountable all employees for daily, weekly, and monthly sales goals, pushing the boutique store sales to $1M+ in annual revenue*Collected, processed, and accounted for cash deposits for 100% accounting accuracy and accountability*Assisted with merchandising displays, optimizing floor sets based on customer results*Scheduled staff, optimizing for maximum sales results based on their past performance

Oversaw operations for photography, video, audio, and written content distribution for B2B content sales website. Managed photographers and producer account. Fulfilled orders, provided customer service and sales, designed, updated, and maintained the website daily, published marketing emails, developed, and executed new content ideas.

Boise, Idaho Area

Created advertisement graphics for sports schedule posters for high schools from across the United States at 2-3x the speed of other designers at the company.

Boise, Idaho Area

Produced, performed on-air, and provided board operations for live radio / live-to-tape shows and edited radio programs and advertisements for highly rated commercial radio stations KBOI and KQFC.

Boise, Idaho Area

Manager: Recruited, trained, and oversaw the full operation of a sole proprietor office for the company. Generated and assisted other managers in generating over $500K+ in sales at the branch/district office levels.Direct Personal Selling: Performed sales presentations in customer’s homes, demonstrated the features and benefits of kitchen cutlery, sporting knives, and accessories. Set-up appointments, drove to appointments, presented and closed sales, filled order paperwork, and reported sales successes. $50K+ in personal sales.

Bachelor’S Degree, Broadcast Technology, Engineering, Marketing, Art, And Photography

Activities and Societies: Society of Broadcast Engineers: Certified Broadcast Radio Operator - April 1997, Certified Broadcast Television.

High School

Activities and Societies: Editor of the School Newspaper, President of Future Homemakers of America, President of the Academic Decathlon.