Gregory Gerschenson Email & Phone Number

Los Angeles, CA, US

Greater Los Angeles Area

Greater Los Angeles Area

Music Management & Public RelationsBrand Manager // TeamSupremeManager // TZARPR // Insomniac, Fool's Gold, Mad Decent, etc.

Greater Los Angeles Area

• Curating 50+ national experiential marketing events for Lexus in the music, fashion, auto, active-lifestyle & epicurean categories. The event lead for internal agency-wide music-facing events
• Collaborating with all sectors of Team One (i.e. Strategy, Creative, Media, Accounts, Project Management) to build the Lexus presence through event-based partnerships in the music, fashion, epicurean, active lifestyle.
• Lead the events team in the first agency-wide live-music performance series in coordination with Caroline Records (performances included BANKS, City & Colour & Andrew McMahon in The Wilderness)

Greater Los Angeles Area

• Artist Management + PRCreating a management company from the ground up with one partner. Facilitated growth & built a network in a fast pace environment. Responsibilities included all Public Relations for the roster.
• In charge of helping light fire on artists social media platforms. Built main artists socials from a few fans to 45,000+ SC followers, 15,000+ FB fans, 6,700+ Twitter Followers & 1,700+ IG Fans.
• Instituted brand sponsorships with Red Bull, Native Instruments, RAZER & Splice + collaborated with record labels, booking agencies and brands to release music, throw events & disperse big picture stories to the.

San Francisco Bay Area

• Marketed & produced $100,000+ budget, 360° music, influencer & event-based campaigns. Clients included Scion, Red Bull, UNIQLO, Hitachi, Fernet Branca, G-Technology & MOX
• Curating pitches, conducting research, hiring vendors & being the point of contact between clients & hired brand ambassadors; most notably executing UNIQLO’s west coast brand campaign with Joe Montana
• Conceptualizing & directing internal campaigns; overseeing business development projects, social media platforms and implementing these strategies through the management of multiple interns

San Francisco Bay Area

• Planning and producing 1,000-15,000+ person concerts/festivals with the production manager for all large scale Goldenvoice, Insomniac Events, and Skills Events shows in Northern California
• Setting up & striking $60,000+ sets of environment, sound & lighting equipment with a 25+ person team
• Managing stages by coordinating with the production staff, talent management & artist relations team in addition to acting as an in-show runner for head promoters

Santa Cruz, California

• Organizing over 25+ Red Bull events & marketing hacks while leveraging relationships to garner media coverage
• Establishing credibility within the UCSC's key group of influencers by giving the most impactful on-campus events wings and passing those relationships on to my replacement upon graduation.
• Garnering multiple ‘best practices’ for marketing activations & events that drew some of the highest participation rates nationwide (Tum Tum Pa!, Red Bull Thre3style)
• Production experience at 12+ high-level culture related and athlete based events up and down the west coast
• Targeting potential accounts with the sales team to increase the amount of local POS in addition to maintaining relationships with key accounts through strategically planning on-premise branded events
• Chosen to manage 10+ sampling vehicles & 20+ sampling staff at one of the largest national Red Bull events in the United States, Red Bull's Moto Gran Prix at Laguna Seca

Santa Cruz, California

• Created 600-1000+ person off-campus student run dances in downtown Santa Cruz with acts such as Porter Robinson & The Cataracs.
• Leveraged collegiate network as a base of success to sell tickets
• Was organizations top performer in ticket sales for multiple years; had a key role in increasing attendance to events by 50% in two years and growth of company to promote at larger venues

Bachelors, Business Management Economics, 3.84 Gpa

Activities and Societies: Advocate/Volunteer at Best Buddies International, Fundraising volunteer for Sidney Kimmel Cancer Research Center.

High School

Activities and Societies: Varsity Basketball 2007-2009, Vice President of Best Buddies 2008-2009