Gregory Hay Email & Phone Number

New York, Ny, Us

Partnering with startups and venture funds to help organizations operate and tell their story through their data. Reporting, modeling, budgeting, and fundraising; we partner with organizations to guide them through their growth journey.

New York, Ny, Us

Closed Series A ($10M), June 2020, leading financial prep and due diligenceHired and developed the Finance, HR, recruiting, and deal desk teamsDeveloped remote work framework allowing company to grow from 35 to 125 people from March of ‘20 to Jan of ‘21.Build reporting capabilities inclusive of financial models, SaaS metrics dashboards, and forecasting tools for finance and sales.

New York, Ny, Us

Redeveloped the sales org; hiring seasoned enterprise sales executives, developing a sales methodology, building an SDRs practice, and managing marketingDeveloped more defined SKUs and deployment plansDeveloped a 3rd party reseller program

New York, Ny, Us

Built 2019 Global marketing budget including regional and departmental allocations, headcount allocation, and accompanying OKRsPartnered with finance on improved invoice and forecasting processDeveloped a creative resource request process including briefing, scheduling and managed backlog

New York, Us

Responsible for developing models and systems for sales, account management, and forecastingmodels.Rebuilt sales model: comp, quota, territories, sales methodologies, and pricingBuilt account management model: comp, quota, process and proceduresGeneral Operations: financial modeling and reporting, office leasing, oversee customer andvendor contractsCEO and Executive Support: managed fundraising diligence process, strategy, and boardcommunications

New York City, Ny, Us

Built the team responsible for FP&A, sales operations, and the presentation of the business to internal and external stakeholders. The team is responsible for modeling, forecasting, and reporting on the business to Board of Directors, executive and internal team leads.Fund Raising: prepared financial presentation of the business for A ($9M), B ($24M), and C ($40M) rounds of funding totaling $75MSales Ops: established pricing models, sales territories, quotas, sales comp, hiring forecasts, and annual plansFP&A: Built models for predicting churn, revenue at risk, sales forecasts based on ramp and attainment, and customer growth

New York City, Ny, Us

Built the team responsible for the customer experience and support.Employee #5, started a month after Percolate went live and the first customer was signed onCustomer Experience: built an on-boarding process, training manuals, and set the tone for customer support, i.e. “be the smartest, most helpful and nicest person your client has ever worked with”. Product Analysis: as the customer set matured, customer usage models were developed to assess “happiness” and predict churn based on usage and implementation Account Management: established an account management practice and built collateral to communicate client successes e.g. ROI

San Francisco, Ca, Us

Custom Media and Publishing Company focusing on content experiences for brands online.Currently responsible for defining and bringing new media products to market in addition to refining and revising products currently in market; Conversationalists and Social OverlaysDefine strategy and supporting products for Content Marketing programsProject Manage and lead strategy for high profile campaigns involving Fortune 100 companiesEstablished company-wide best practices and contributed to institutional knowledge

Online audience traffic and Consumer Generated Media (CGM) measurement and reporting company. Research online discussion of brands, products, trends, communities and influencers using proprietary tools, knowledge of online communities and investigative researchCompile reports from teams to author cohesive studies integrating multiple data sets and analysesLead teams, manage kick-offs and product deliveries with clientsAid the product and strategic services teams with presentations, deliverables and testing

New York, New York, Us

Video production firm for the production and distribution of strategically crafted video content on behalf of PR clients. Responsible for building online video distribution channels, maintaining content and building relationships with other content distributorsManage web products; podcasts, online video distribution, RSS creation and project planningMaintain the corporate website using Flash, Dreamweaver and administer the corporate blog using WordPressImplemented and managed the rollout of a new CRM (SalesForce)

Us

Software and consulting firm providing guidance and solutions for Content Management Systems. Responsible for all marketing materials related to EIM products Managed corporate messaging; collateral, documentation, tradeshows, website and mailings Wrote success stories, product manuals and produce licensing documentationCreated mailings to keep the user community informed of news, awards and updatesManaged tradeshows; oversaw logistics, publicized attendance and designed product sheets, banners and signageQuoted, sold and packaged products for an international client base

Us

Ba, English

Ba, English/Literary Arts 2002

Education record