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Gregory Hicks is a Director of Social Listening at L'Oréal. He possess expertise in wordpress, parse.ly, crowdtangle, simplereach, adobe photoshop and 8 more skills. He is proficient in French.
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Director Of Social ListeningL'OréalNew York, Ny, Us
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Director Of Social ListeningL'Oréal Aug 2023 - PresentParis, Fr• Support divisional and brand-specific social media strategies across the evolving landscape• Utilize social listening and sentiment-analysis tools to uncover ascending topics related to makeup, skincare and fragrance in real time• Alert brands to activate against trends at scale• Monitor and track all relevant social conversations mentions and content (paid and organic) across a full portfolio of brands to allow for real-time optimizations and community growth• Track, monitor and share out top conversations, engagements and mentions across owned social channels and influencer communities • Measure the impact on the US A&I Share of the influencer market• Monitor ratings & reviews across full portfolio of brands and share out • Support influencer management leads within beauty categories (makeup, skincare & fragrance) across brand portfolio• Identify learnings and insights that develop new content formats to expand audience reach
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Director Of Social And Video AnalyticsPeople Magazine | People.Com Dec 2021 - Aug 2023Us• Lead data-driven video strategy for PEOPLE across O&O and social channels, including franchise, brand tentpole events, live content, and daily social video.• Build databases to track and benchmark performance of PEOPLE video content.• Partner with producers, audience development team, and editors to ensure all content is created and distributed for peak performance on Digital platforms with research-based methodologies.• Communicate the brand’s successes through recurring analytics highlights, as well as deep dive reviews. -
Manager, Digital Research & InsightsParamount Jan 2021 - Jan 2022New York, Us• Conducted detailed analyses on the company's streaming performance using proprietary and 3rd-party analytics tools.• Developed recurring reporting to monitor key metrics based on stakeholder goals and historical benchmarks.• Communicated audience insights, competitive analyses, and emerging trends to producers and stakeholders.• Partnered with video producers and news editors to create platform-specific content supported by research across the Digital media landscape. -
Senior Analyst, Digital Research & InsightsParamount Jan 2019 - Jan 2021New York, Us
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Senior Manager, Digital Audience DevelopmentU.S. News & World Report Oct 2017 - Jan 2019Washington, Dc, Us• Led a team of social media editors in distributing the company’s news and video content across all social channels.• Managed audience building through original social content production and paid social targeting.• Communicated with clients as point person for social packaging and performance tracking on sponsored content campaigns. -
Audience Development Coordinator, Content Analysis And OptimizationMtv News Jul 2016 - Jul 2017New York, Ny, Us• Created paid social media campaigns on Facebook, Twitter, and Instagram, targeted at news audience growth.• Restructured and A/B tested social headlines, SEO, and images to maximize referral traffic across Digital platforms.• Utilized content discovery tools to pitch high-potential news to Music, Movies, TV, Style, and Politics verticals. -
Editor, News Desk & Social MediaMtv News Jul 2015 - Jul 2016New York, Ny, Us
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Reporter, Pop And Country MusicThe Michigan Daily 2011 - 2015Ann Arbor, Michigan, Us• Wrote reviews critiquing global music releases and authored long-form cover stories exploring broad topics in current music trends. • Interviewed celebrity music producers, artists, and executive A&R of major labels for featured stories. • Provided coverage for stadium shows, concert halls, and festivals involving celebrity and community artists of all genres. -
Country Music And Features Intern ReporterThe Tennessean May 2014 - Aug 2014Nashville, Tn, Us• Investigated and wrote daily stories via contacts, press releases and other media sources.• Participated in weekly celebrity press conferences and Q&A sessions for news coverage. • Reported live online and in real-time when covering significant/breaking events. • Restructured the newsroom's social accounts to maximize audience engagement.
Gregory Hicks Skills
Gregory Hicks Education Details
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University Of MichiganMusic -
Grosse Pointe North High SchoolH.S. Diploma
Frequently Asked Questions about Gregory Hicks
What company does Gregory Hicks work for?
Gregory Hicks works for L'oréal
What is Gregory Hicks's role at the current company?
Gregory Hicks's current role is Director of Social Listening.
What is Gregory Hicks's email address?
Gregory Hicks's email address is gr****@****ple.com
What is Gregory Hicks's direct phone number?
Gregory Hicks's direct phone number is +131326*****
What schools did Gregory Hicks attend?
Gregory Hicks attended University Of Michigan, Grosse Pointe North High School.
What skills is Gregory Hicks known for?
Gregory Hicks has skills like Wordpress, Parse.ly, Crowdtangle, Simplereach, Adobe Photoshop, Logic Pro, Pro Tools, Microsoft Office, Copy Editing, Music Theory, Social Media, Ableton Live.
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