AeroLeads people directory · profile
Gregory Hicks Email & Phone Number
Director of Social Listening
at
L'Oréal
1 work email found
@people.com
1 phone found area 313
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Social Listening
Location
New York, United States
Company size
Who is Gregory Hicks? Overview
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Quick answer
Gregory Hicks is listed as Director of Social Listening at L'Oréal, a with 88577 employees, based in New York, United States. AeroLeads shows a work email signal at people.com, phone signal with area code 313, and a matched LinkedIn profile for Gregory Hicks.
Gregory Hicks previously worked as Director of Social and Video Analytics at People Magazine | People.Com and Manager, Digital Research & Insights at Paramount. Gregory Hicks holds Bachelor Of Arts (B.A.), Music from University Of Michigan.
Company email context
Email format at L'Oréal
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{first}.{last}@people.com
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AeroLeads found 1 current-domain work email signal for Gregory Hicks. Compare company email patterns before reaching out.
Profile bio
About Gregory Hicks
Gregory Hicks is a Director of Social Listening at L'Oréal. He possess expertise in wordpress, parse.ly, crowdtangle, simplereach, adobe photoshop and 8 more skills. He is proficient in French.
Listed skills include Wordpress, Parse.Ly, Crowdtangle, Simplereach, and 9 others.
Current workplace
Gregory Hicks's current company
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L'Oréal
10 roles · 16 years
Gregory Hicks work experience
A career timeline built from the work history available for this profile.
Director Of Social Listening
Current• Support divisional and brand-specific social media strategies across the evolving landscape• Utilize social listening and sentiment-analysis tools to uncover ascending topics related to makeup, skincare and fragrance in real time• Alert brands to activate against trends at scale• Monitor and track all relevant social conversations mentions and content (paid and organic) across a full portfolio of brands to allow for real-time optimizations and community growth• Track, monitor and share out top conversations, engagements and mentions across owned social channels and influencer communities • Measure the impact on the US A&I Share of the influencer market• Monitor ratings & reviews across full portfolio of brands and share out • Support influencer management leads within beauty categories (makeup, skincare & fragrance) across brand portfolio• Identify learnings and insights that develop new content formats to expand audience reach
Aug 2023 - Present
Director Of Social And Video Analytics
• Lead data-driven video strategy for PEOPLE across O&O and social channels, including franchise, brand tentpole events, live content, and daily social video.• Build databases to track and benchmark performance of PEOPLE video content.• Partner with producers, audience development team, and editors to ensure all content is created and distributed for peak performance on Digital platforms with research-based methodologies.• Communicate the brand’s successes through recurring analytics highlights, as well as deep dive reviews.
Dec 2021 - Aug 2023
Manager, Digital Research & Insights
• Conducted detailed analyses on the company's streaming performance using proprietary and 3rd-party analytics tools.• Developed recurring reporting to monitor key metrics based on stakeholder goals and historical benchmarks.• Communicated audience insights, competitive analyses, and emerging trends to producers and stakeholders.• Partnered with video producers and news editors to create platform-specific content supported by research across the Digital media landscape.
Jan 2021 - Jan 2022
Senior Analyst, Digital Research & Insights
Jan 2019 - Jan 2021
Senior Manager, Digital Audience Development
• Led a team of social media editors in distributing the company’s news and video content across all social channels.• Managed audience building through original social content production and paid social targeting.• Communicated with clients as point person for social packaging and performance tracking on sponsored content campaigns.
Oct 2017 - Jan 2019
Audience Development Coordinator, Content Analysis And Optimization
• Created paid social media campaigns on Facebook, Twitter, and Instagram, targeted at news audience growth.• Restructured and A/B tested social headlines, SEO, and images to maximize referral traffic across Digital platforms.• Utilized content discovery tools to pitch high-potential news to Music, Movies, TV, Style, and Politics verticals.
Jul 2016 - Jul 2017
Editor, News Desk & Social Media
Jul 2015 - Jul 2016
Reporter, Pop And Country Music
• Wrote reviews critiquing global music releases and authored long-form cover stories exploring broad topics in current music trends. • Interviewed celebrity music producers, artists, and executive A&R of major labels for featured stories. • Provided coverage for stadium shows, concert halls, and festivals involving celebrity and community artists of all genres.
2011 - 2015
~4 yrs
Country Music And Features Intern Reporter
• Investigated and wrote daily stories via contacts, press releases and other media sources.• Participated in weekly celebrity press conferences and Q&A sessions for news coverage. • Reported live online and in real-time when covering significant/breaking events. • Restructured the newsroom's social accounts to maximize audience engagement.
May 2014 - Aug 2014
2 education records
Gregory Hicks education
Bachelor Of Arts (B.A.), Music
University Of Michigan
H.S. Diploma
Grosse Pointe North High School
FAQ
Frequently asked questions about Gregory Hicks
Quick answers generated from the profile data available on this page.
What company does Gregory Hicks work for?
Gregory Hicks works for L'Oréal.
What is Gregory Hicks's role at L'Oréal?
Gregory Hicks is listed as Director of Social Listening at L'Oréal.
What is Gregory Hicks's email address?
AeroLeads has found 1 work email signal at @people.com for Gregory Hicks at L'Oréal.
What is Gregory Hicks's phone number?
AeroLeads has found 1 phone signal(s) with area code 313 for Gregory Hicks at L'Oréal.
Where is Gregory Hicks based?
Gregory Hicks is based in New York, United States while working with L'Oréal.
What companies has Gregory Hicks worked for?
Gregory Hicks has worked for L'Oréal, People Magazine | People.Com, Paramount, U.S. News & World Report, and Mtv News.
How can I contact Gregory Hicks?
You can use AeroLeads to view verified contact signals for Gregory Hicks at L'Oréal, including work email, phone, and LinkedIn data when available.
What schools did Gregory Hicks attend?
Gregory Hicks holds Bachelor Of Arts (B.A.), Music from University Of Michigan.
What skills is Gregory Hicks known for?
Gregory Hicks is listed with skills including Wordpress, Parse.Ly, Crowdtangle, Simplereach, Adobe Photoshop, Logic Pro, Pro Tools, and Microsoft Office.
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