Constructed and strategically managed the marketing and creative teams for Medici, a revolutionary virtual healthcare system.Responsible for driving member service utilization across Medici’s virtual care service and Medici’s on-site clinic business, resulting in total client utilization of 28%, with multiple clients over 40%.Developed new client implementation process, including the construction of a change management process to promote a culture of health within a client organization, plan design, and personalized care selections, resulting in 20% new client utilization within the first 3 months and conversion rate of 66% on personalized form submissions. Draft, execute, and measure marketing campaigns to drive client member utilization. Developed reporting structure to measure client keyword responses all the way to completed appointments. Marketing Campaigns in Q1 2024 were responsible for 45% of all patient visits.Analyzed campaign data and identified a delta between campaign responses and scheduled consultations. Improved this ratio by 15% through implementation of campaign automations.Created and implemented marketing sprint process to manage and complete shared service tasks across multiple stakeholders, including sales, HR, and operations for both business units.

Spearhead marketing operations for specialty industrial and commercial filtration solution manufacturer; guide improvements to digital properties, SEO, SEM, and PPC efforts, and ecommerce strategy; manage eCommerce, Inbound Sales, and Logistics managers.Led development and implantation of rebrand, including new logos, packaging, and websites, managed team of outsourced designers to update all branding elements, partnered with packaging vendor to incorporate new logos and colors, and signed off on all final designs.Project managed development of 3 new websites including corporate site, B2B site, and B2C sites, outlined creative brief and brand guidelines, worked with website developer and oversaw copy development with strong SEO influence; increased visitors 445.9%, sessions 465.2%, and revenue through lead generation pipeline of $50K per month.Champion ongoing SEO and SEM improvements, developed comprehensive strategy, build Google campaigns and integrate SEO friendly tags, keywords, and copy, and partner with web developers to ensure relevant terms and copy are implemented correctly for best results.Develop ecommerce plans, outline SEO and SEM updates, update pricing models for 40+ SKUs, manage new customer CRM and marketing automation platform, and initiate partnerships with associations; efforts increased net sales 43% and website subscribers 42%.Converted Amazon ecommerce sales to branded Shopify site, increased % of channel sales by 24%, grew total website revenue by 54%, and improved traffic 124.7% and total sessions 110.1%.Implemented new Amazon marketing strategy that grew campaign lifetime ROAS to 14.27Developed product launch strategy, identified target markets, lead generation funnel creation, and digital landing page development.Managed implementation of Oracle Netsuite Connector; consolidated all ecommerce sales data from 4 separate channels into one central system.

Drive marketing strategy and product development for 4 real estate brands: Homes & Land, The Real Estate Book, New Home Guide, and Senior Living Choices.Managed 4-member team comprised of Digital Marketing, Content, Social Media Marketing and Marketing Design personnel, determine success metrics, assign project duties, collect status reports, and provide ongoing training.Conduct ongoing reviews of marketing, technology, and business operations, identify areas of improvement related to brand positioning, customer acquisition, product development, and market research. Manage development and updates to buyer personas with personalized journeys, investigate and craft new personas, oversee campaign ramp-up and testing, and adjust messaging based on results.Spearhead SEM campaigns, launch new paid search optimization processes, update campaign strategies with new copy and landing pages, and optimize spending; increased YoY web traffic 30%.Develop and manage $1.6M annual marketing budget, outline yearly and one-time project costs, renegotiate contracts with key vendors, and optimize spending for core technologies and advertising; ensured on budget operations while increasing marketing spend ROI.Developed and executed product launch and go to market strategy for Homes & Land; launched new brand on time and on budget while securing 20% sales growth.Project managed development of new user interface and go to market strategy for Homes & Land mobile app; test market launch resulted in initial 10,000+ download with successful country-wide rollout.Designed targeted lead generation campaigns, focused on SEM campaigns, inbound landing page design, and lead qualification; increased lead generation 700%, organic search conversion of 12%, and digital conversion rate of 6%.

Spearheaded digital marketing, product offering, and value proposition strategies for Core360, the property/casualty division of 4th largest insurance broker in the world. Managed development and execution of marketing campaign materials, led project and update meetings with channel managers and other internal stakeholders, and provided comprehensive reporting to company leadership. Created marketing reporting, insights, and recommendations for 22 campaigns, focused on new campaign effectiveness, open rate, click thru rate, cost per click, and ROAS with each customer category; grew divisional sales 4.2%, increased customer retention 1%, and achieved $19M in additional sales from existing customers.Modernized promotions and materials, updated advertising strategy, redeveloped copy and branding, partnered with outside video and photo vendors, and personally finalized visual marketing collateral including key assets, videos, TV commercial, and Indy car sponsorship; efforts led to sales growth of 4.4% in 2017, up from 3.1% in prior year.

Tasked by leadership to modernize brand and marketing materials to drive revenue growth within new markets and verticals; optimized all new strategy and deliverables to help company be successfully acquired by Cardinal.Championed development of new business channels targeting international markets and university affiliates; identified top ranked regional healthcare institutions, determined ideal point of contact, worked with Agency to craft relevant messaging, and created promotional materials targeting key decision makers; new channel helped sales grow 35%.Analyzed market research, buying patterns, and customer insights, regularly reviewed KPI’s, including sales, contract renewals, and discount levels, and forecasted future trends and sales levels to outline relevant campaign messaging.Guided strategic marketing programs, utilized marketing and sales metrics to identify effective messaging and outreach, developed complimentary product categories, and redesigned corporate website and copy; improvements grew inbound lead traffic 23%.Lead development of FDSI’s first B2C program, created new branded marketing materials, including tradeshow booth, print materials, website landing pages, and additional digital content, and oversaw initial outreach.

•Work directly with VP of marketing to develop new products and implement short and long term marketing strategies to increase market share, achieve sales, and make profit goals.•Identify and analyzed customer needs through primary and secondary research, feedback from sales team, and direct interaction with customers to understand market dynamics in our product category.•Created marketing plan for MaxiFloat product line which included identifying and developing new product concepts in order to reintroduce the product to the marketplace and increase margins. •Assist VP of Marketing in development of marketing plan involving AccuMax brand, EncompassTSS’ key product line, in order to spur additional growth and protect competitive advantages in the marketplace.•Provide analysis of competitor strategy, market trends, and customer habits.•Developed web marketing strategy in order to secure additional customer commitment to EncompassTSS and increase overall revenue. •Assist in the creation of all promotional literature and sales materials.

•Worked with Pepperdine’s business partners to develop consistent marketing communications and messaging plans and to evaluate creative briefs.•Assisted in development and execution of promotional materials for the Graziadio School’s marketing plan using social media and search engine optimization.•Created design concept for financial aid website.•Provided marketing management comprehensive analysis of Graziadio School’s competitors and the competitive environment.

•Managed the Patient Care System application (highly integrated software that required intimate knowledge of multiple support modules): analysis, development of action plans to correct customer’s software problems, customer instruction, and support.•Point person for the large hospital support initiative, responsible for more than 10 of the largest hospital clients, each with multiple facilities. Performed operational assessments by traveling to hospital facilities and evaluating the efficiency of Meditech systems.•Presentations: to customers at PCS seminars, instructions on product usage and functionality through online seminars, in-services to group members regarding new product developments.•Moderated the MIX discussion forum on Meditech.com and posted web updates as the group webmaster.•Coordinated every delivery for the Point of Care software project.•Mentored new hires.

Founder / co-owner. Creating/maintaining customer relations, marketing plans, advertising, budgeting, hiring and training, and job estimation.