Strategic Leadership: Develop and implement a cohesive sales and marketing strategy aligning with the company’s vision and goals.Team Management: Lead, mentor, and develop the sales and marketing teams, fostering a culture of performance, accountability, and continuous improvement.Market Analysis: Conduct thorough market research to identify trends, competitive landscape, and customer needs, informing strategic decisions and product development.Sales Strategy: Design and execute innovative sales strategies to penetrate new markets and increase market share within existing segments.Brand Development: Oversee the creation and implementation of brand strategies, ensuring consistency in messaging and positioning across all channels.Performance Metrics: Establish KPIs and monitor performance, using data analytics to drive decisions and improve outcomes.Budget Management: Develop and manage the sales and marketing budget, allocating resources effectively to maximize ROI.Cross-functional collaboration: Collaborate with other departments, including product development, finance, and operations, to align objectives and enhance customer experience.Stakeholder Engagement: Build and maintain relationships with key clients, partners, and industry influencers to enhance business opportunities and brand reputation.Reporting: Provide updates to the executive team and board on sales performance, marketing initiatives, and market trends.

Passenger and Light Truck Tires.

Create sales and marketing programs for clients. Develop communication and brand strategies. Relay strategies to internal and external audiences. Oversee website design and content development. Manage all outlets of social media. Design ad creatives for trade publications, tradeshows, and websites. Manage online dealer portal. Monitor, analyze, and report competitor price changes and marketplace conditions. Evaluate markets to maintain a high competitive position within the tire industry. Present findings to chief executives and upper management. Identify trends, opportunities, and weaknesses; implement strategies that drive revenue, growth, and profits. Administer supply chain operations, including purchasing and inventory levels. Determine the proper levels of inventory based on customer buying behavior and market trends. Analyze sales volumes and create forecasts in order to leverage market trends and minimize the impacts of seasonal downturn.

Advised executives on profitable sales opportunities. Provided clear communication channel. Improved internal operations. Analyzed market patterns to ensure proper products were leveraged correctly. Improved Kumho’s sales program to make business relations easier. Managed Kumho’s associate dealer program. Supervised all communications to sales team. Upgraded Kumho’s sales tracking and reporting tools. Created the first iPad application for Kumho Tire. Provided sales patterns to coach clients on profitable sales trends. Traveled to South Korea to participate on a global strategy project. Revived Kumho Tire’s motorsports program. Worked closely with ad agencies to elevate Kumho’s brand awareness.

Managed the largest customers of Kumho Tire’s associate dealer program. Provided instructive feedback on potential opportunity buys. Trained and coached the individual dealers on properly utilizing Kumho’s associate dealer program. Advised upper management of more efficient processes and procedures to make the program the industry’s leading system. Designed a web portal for customers that tracked live sales, allowed them to purchase point of sale materials, and provided feature and benefits videos on Kumho’s products.

Recruited new dealers for Kumho Tire’s associate dealer program. Coached newly recruited dealers on the program. Established a strong and resourceful communication processes for clients. Generated incremental sales based on previous sales records. Examined customers buying patterns to deliver the most precise levels of product.

Generated detailed sales reports to entire sales staff, ranging from outside sales to upper management. Analyzed sales reports for new business growth opportunities. Resolved dilemmas a client may have encountered. Improved accounts purchase routines. Developed detailed and accurate buying patterns. Maintained 4 of the top 5 executive accounts. Trained newly hired salesmen. Negotiated business tactics with clients. Coordinated monthly collaborative meetings with clients to review progress and sales. Sustained constant development under each account assigned.

Assisted the head manager in assigning other crew members to specific duties. Organized each member's work schedule, and also helped tend to the field.