Gregory Lefebvre Email & Phone Number

France

Dubaï, Émirats Arabes Unis

• Managing total P&L (Sales, profitability, sellex) for GCC (Excl KSA), Levant and Pakistan• Strategy: Driving priorities and implementation cross-channels (Prof, OEM, Consumer, CSI)• Ensuring Business Development in growing geographies-white spaces• Driving allocation of resources to optimize reach and impact• Regular top-to-top Meetings and operations visits on the ground• Reporting and escalating to central Market results & requirements• Agility: Driving corrective actions-mitigation plan in case of deviations

Suresnes

• Turnover exceeding 100M€, addressing International electrical wholesalers & Installers• Managing team of 60 people (in which 10 Direct reports)• Sets commercial policy, objectives & priorities in line with strategic roadmap• Negotiating yearly contracts for large accounts with KAMs (Rexel, Sonepar)• Maximizing Push-pull effect to best leverage stock& flow along with projects• In charge of multi-channel strategy (incl. Digital) to optimize customer journey • Monthly report to central team/active participation in international taskforce• Representing company at fairs, events and exhibition

Région De Paris, France

• Strategic Marketing: Definition of yearly plan, objectives and vision (4 years ahead)- Key issue: How to move from Product to full service solution provider• Operational Marketing: Develop and Implement appropriate and innovative tools for sales support to achieve targets for both Channels (B2B/B2C) and customers segmentation• Communication/PR: Promote brand awareness & Customer satisfaction in line with Budget management and in close collaboration with PR agency• Digital: Implement Lead campaign Management (CRM), Online activation and Content/traffic management, Optimize search and Social Media Networking• Internet of Things (Iot): Embed connected Lighting solutions into strategy & Operations towards new business Models leveraging on Philips Connected Lighting Leadership• Drive business model transformation from products to Systems & services to upgrade value chain• Quarterly-Monthly Business reviews with sales/best practice sharing: influence product

• Responsibilities: in charge for Sales development, profitability growth for its Channel & total P&L (To>30M€)• Managing Team of 10 people (KAMs, Front/back office, Supply)• Strategy & Operations: Definition of channel vision and targets related/secure proper execution on field while closely supporting KAMs• Regular Top-to-top meetings with customers CEO/CTOs to develop business relationships• Find new areas for growth beyond traditional customers/channels• Avoid cross-channel conflict by ensuring policy guideline

Région De Paris, France

Lighting Professional:International Key Account Manager, Retail Segment End-users• Managing strategic international accounts portfolio worth 10 M€ • Start "Tail" accounts to make them grow from scratch• Main Achievement: Win & Set up Carrefour “Planet” Project European Roll-out cross Management/Coordination with local KAMs and logistics • Strategy: Driving sales and profitability portfolio enhancement along with KA plans• Differentiation: Promote specific input to set us apart from competition (Dior exclusive solution/Key service project covering full aspects: Financing, set up)• Sharing: Promote internal Best practices to counterparts on regular basis(ex: Management of stocks optimization)• January 2010-Mar.2011:• Enlarge domestic client portfolio accounts to reach • Main Achievement: win new customer from competition, FNAC (from 0 to 70%MS turned in PHILIPS)• Developing Sales new concepts with new accounts with added value attached• Promote and make clients aware of our latest Lighting solutions matching/exceeding their interests to be listed on bid tenders

Région De Reims, France

• Lighting Professional: Sales Representative for wholesalers and installers, 2,5 Million euro TO• 20% increase of total area turnover compared to N-1 (retailers and installers customers)• Implement CRM dive-in: Broadening and making loyal local installers network to generate additional business and strengthen position (presentations process built-up)• Demonstrate Philips leading technologies to be perceived as the key partner• Training customers to latest Philips solutions to show our offer relevancy and benefit

Région De Munich, Allemagne

Drive Brand results analysis on different criteria (including competitors) to better perform-Benchmarking: Reports and recommendations to the brand manager (based on the analysis) to check strategy relevancy-Project Manager: increase of production capacities at the plant to avoid scarcity –Result: shortage reduced to 3% within 2 quarters-Customer understanding: Leading surveys and questionnaires for consumers (blind test + focus group) -Work with partners: close collaboration with external agencies (Design, Advertising)

London, Royaume-Uni

Provide support to companies willing to expand in the UK: - Strategic overview: Drive eco-system analysis per branch(suppliers, distributors, competition, barriers of entry) -Active Search for partners (only British firms) to check business potential opportunities -Recommendations to the customers offering -Find British and American investors (Private Equity Funds, luxury hotels) for wine properties and castles on sale ACTIVITES -Travel: Vietnam, Indonesia, USA, Canada, Morocco, Iceland, Europe-Member of the society « theatre in Lenval » 2006, which cared for children suffering from various diseases-Sports: Soccer- Academic champion (2005)

Master Of Science, Marketing

Maitrise Lea (Langues Etrangères Appliquées), Anglais- Allemand- Comptabilité- Economie- Droit Des Entreprises, Mention B