Gregory M. Email & Phone Number

Grand Rapids, Michigan, United States

Led the development of Perrigo, CSCA's Self Care Marketing strategy including the Self Care positioning, innovation strategy and partnership strategy while collaborating with internal business units to leverage Perrigo's scale with our retailers and consumers. This strategy resulted in the development of an Innovation hub with Michigan State University, Perrigo and other industry leaders with objective of making western Michigan the "Silicon Valley" of Self Care. Built Perrigo's first Insights and Analytics organization to enable the marketing and sales organizations to better understand their consumers, shoppers and retailers. Oversaw team that developed the first analytics decision support tool that significantly increase the organization to anticipate and react to changes in the marketplace.

Greater Grand Rapids, Michigan Area

Member of Executive team responsible for Global Marketing, Research & Development and Consumer Insights and Analytics. Partnering with the Management Team and our PE owners helped position Ranir for sale to Perrigo, plc, at an EBITDA multiple greater than 15x! Oversaw global team of 45 professionals, responsible for driving top/bottom line growth of >10% annually via organic growth, strategic acquisitions and geographic expansion. Ranir outpaced global category growth by 5x over the last 5 years and was the #1 Store Brand, in both Dollar and Unit market share in all Oral Care categories in which Ranir competed. Marketing and R&D Team launched new innovation increasing Ranir freshness index from 9% - 30% in three years. Created four Centers of Excellence to leverage technological capabilities globally and transitioned Marketing organization to Global Category focus from product specific expertise, upgrading talent and capabilities in the process.

Warren, New Jersey

Managed start-up for Gtech, UK in North America as the first global subsidiary of the parent company. Led the development and implementation of Supply Chain, Finance, Customer, and Consumer strategies for NA marketplace. Oversaw implementation of Direct to Consumer marketing model through television and on-line as well as traditional "brick and mortar" distribution. Executed from business concept to national distribution within 6 months of establishing US office.

New York City Metropolitan Area

Business Unit leader responsible for driving growth in $500MM Walgreens, Rite Aid and Regional retailers. Led fastest growing business unit in US, with 2011 Gross Sales +11% vs. YAG, exceeding budget by +9%. All Brands experienced consumption growth vs. YAG. Manage team of 45 sales professionals and a budget of $65MM. Successfully penetrated Walgreens senior leadership team and gained alignment to a 3 year growth plan leveraging Walgreens core beauty assets with a unique marketing platform to differentiate Walgreens from competition. On target to achieve growth goals during 2012 JBP, year one of implementation. Gained Rite Aid senior alignment to three year plan to drive category growth with Revlon Brand. Plan includes incremental space gains and unique category merchandising strategies to differentiate Rite Aid in the market. Developed Customer Centric planning model to better align internal planning calendars with customer lead times. Plan including gaining alignment from Marketing, Product Development, Marketing Operations and Supply Chain for launch with 2013 planning cycle. Integrated Regional business into Walgreens business unit and developed WRBU Leadership Team to drive strategic focus, enhance speed of decision making and leverage efficiencies across new organization.

Greater New York City Area

Member of Executive Board which oversaw development and implementation of strategic business plans that exceeded sales target by +1.6% in 2009. Sales leader responsible for driving sales and profit of $3.6B Consumer Healthcare business by developing unique programs that align customer and consumer strategies for growth. Led a team of 31 colleagues, promoting over 60% to new roles within three years. Managed budget of $220MM. Successfully integrated Pfizer Consumer Healthcare into J&J Consumer Group and exceeded synergy targets while maintaining revenue targets. Led cross functional team that developed and implemented 3 year strategic plan for US Sales organization designed to drive market leading growth by differentiating J&J Sales from key competitors. Established Listerine as fastest growing brand in category by launching innovation in core growth segments Pediatric, Whitening and Multi-Benefit. Stabilized Reach business by integrating into Total Care platform.  Closed 18 point opportunity gap by launching Food Focus strategy that stabilized consumption declines and drove share growth within the Food COT.  Reestablished J&J’s leadership in Intimacy Enhancement with successful launch of KY innovation which drove category growth of +21% and Brand growth of +35%. Oversaw development of Shopper Marketing platforms which will drive significant growth for CHC in next 3 years, particularly in Oral Health, Topical Health and Healthcare Convergence.o Drove double-digit Category and Brand growth at Target with First Aid Aisle of the Future.o Initiated test of Convergence Platform leveraging Pharma, Medical Devices and OTC with one retailer. Executive Sponsor of Sales Advisory Council a cross functional team that drove organizational change across J&J Consumer group, focusing on culture, strategy and business planning. Recognized with Standards of Leadership Award for of Zyrtec Rx/OTC switch in 2008.

Greater New York City Area

Member of Sales Leadership Team responsible for setting long-term customer/channel strategy for $2.3B US OTC Business. Oversaw $200MM Drug Wholesale team which delivered +18% sales growth and developed best in class Rx/OTC switch and New Category Business Model, positioning Pfizer as partner of choice for Rx/OTC switch.Sales Director, Drug Wholesale/New Business Development Delivered record sales growth exceeding other Customer Teams, by delivering value-added services in Oral Care and Upper Respiratory. Team achieved Center of Excellence Award for performance. Developed Best in Class switch organization which included benchmarking of successful Rx/OTC switches, Senior Management interviews of key customers and internal Pfizer stakeholders. Strategy and organizational structure was approved by PCH Executive team and incorporated into J&J acquisition of Pfizer; Zyrtec was first Brand launched under this model which exceeded original sales goals by +76%. Prepared organization for launch of new Healthcare category expected to deliver $300MM in sales by Year III, 85% incremental to category and Pfizer. Named Vendor of the Year by Cardinal Health and McKesson based upon partnership programs developed and executed with each customer. Recipient of HDMA’s 2006 Diana Award as best manufacturer in Consumer Healthcare industry.

Greater New York City Area

Managed $500MM diversified Personal Care Portfolio within $2.3B OTC business and oversaw team of 25 colleagues. Led talent management for US Marketing organization including MBA and Internship recruiting, succession planning, and career laddering for Marketing and Market Research organizations. Member of Global Leadership Forum, top 100 managers in Pfizer Consumer Healthcare (PCH), responsible for managing global talent and long term strategic planning. Generated sales growth of +5% vs. YAG, and exceeded profit contribution by +5% vs. plan, while stabilizing business which was experiencing significant declines in 2004. Results contributed to PCH’s industry leading growth in 2004 and 2005. Led development of long term strategy, positioning Eye Care as a global growth business. Strategic Plan based on consumer insights positioning Visine as the “Expert in Eye Care,” implemented via world class copy, shelving strategy, professional program and new product pipeline. Visine was fastest growing Brand in Eye Care in 2005 with consumption growth of +10%. Repositioned Lubriderm for growth, using innovative business model that leveraged Canadian R&D and consumer trends to build “class to mass” portfolio of products. Lubriderm business was up +11% vs. YAG despite significant competitive activity; New product cycle time reduced from 24 to 12 months. Restructured U.S. MRD organization to efficiently align with Division’s key strategic initiatives and business units resulting in a combined Analytics, Shopper and Consumer insights organization.

Greater New York City Area

Member of the US Leadership team responsible for setting strategic direction and driving growth for $260MM OTC business. Generated double digit top line and bottom line growth in 2002, positioning Pharmacia as fastest growing Consumer Healthcare business for two consecutive years. Managed Consumer and Professional Marketing, as well as three Professional Sales Organizations. Oversaw all US Professional and Consumer Advertising Agencies. Restructured Marketing organization to create “Best in Class” team capable of tripling growth in five years. Reorganization included recruiting top talent to lead key businesses and stretching “B” players to become “A” players within the organization. Oversaw Rx/OTC switch of Nicotrol 18 hour patch, leveraging global insights and unique communication platform to differentiate Nicotrol vs. key competitors. Restructured Advertising Agency support to drive efficiencies while upgrading support quality. New Agencies developed breakthrough 360 campaigns, including web-based, professional speakers’ bureaus and public relations, to drive share on Hair Regrowth and Tobacco Dependence. Reorganized Professional Selling Organization to focus on Tobacco Dependence and Hair Regrowth by targeting key prescribing Doctors/recommenders, while delivering significant contractual savings.

Greater Atlanta Area

Managed $70MM wholly-owned US subsidiary of Spanish Company including US P&L. Represented US interests on Global Business Leadership Team and oversaw launch and expansion of Global Brand portfolio into US market. Increased revenue +45% vs. previous year and increased profitability 2.5 times. Developed and gained approval for first three-year strategic plan in Company’s history, focusing on Brands and Customers rather than products. Sales up +28% vs. plan during first year of implementation. Reorganized and upgraded Management team to successfully deliver against three-year plan.  Named Advertising Age Top 100 Marketing Executive in 1999.

Greater Chicago Area

Mba, Business

Activities and Societies:  University Fellow  Recipient of McDonough School of Business Outstanding Achievement Award

Bachelors, Architecture

 President, Sigma Nu Fraternity  President, Student Alumni Association  Editor, Greek Yearbook