Gregory Milton Email & Phone Number

Sydney, Australia

The appeal of working for one of the world’s foremost business wear retailers with the inception of a newly created role was an appealing opportunity. With a recent footprint in Australia with a retail store presence and a successful online business the newly created role allowed for a blank canvas to utilise prior marketing and sales experience to increase the brands presence within the corporate domain.Current responsibilities• Providing corporate uniform solutions for key… Show more The appeal of working for one of the world’s foremost business wear retailers with the inception of a newly created role was an appealing opportunity. With a recent footprint in Australia with a retail store presence and a successful online business the newly created role allowed for a blank canvas to utilise prior marketing and sales experience to increase the brands presence within the corporate domain.Current responsibilities• Providing corporate uniform solutions for key clientele• Improving brand presence (eDM) through corporate database development• Increasing redemption and transactional value of promotional offers with core corporate relationships• Close working relationship with PR agency on developing strategies to increase brand awareness• Development of a social media plan via Facebook and Instagram to increase followers and engagement • Working with Marketing to develop all creative for promotional campaigns• Key contact with print brokerage to ensure all collateral meets anticipated delive Show less

Sydney, Australia

After 11 years with Accolade Wines’ I decided to take a short – term sabbatical and immerse myself into the coal face to gain a greater understanding of the current retail environment. Due to the nature of the business (50% corporate, 40% footfall customer and 10% other), it allowed me to test shopper marketing solutions at the point of purchase. I wanted to reinvigorate my wine knowledge and also gain a greater understanding of all liquor channels. Secondly utilising my previous selling… Show more After 11 years with Accolade Wines’ I decided to take a short – term sabbatical and immerse myself into the coal face to gain a greater understanding of the current retail environment. Due to the nature of the business (50% corporate, 40% footfall customer and 10% other), it allowed me to test shopper marketing solutions at the point of purchase. I wanted to reinvigorate my wine knowledge and also gain a greater understanding of all liquor channels. Secondly utilising my previous selling skills increase the corporate footprint of Kent Street Cellars via cold calling on targeted organisations demonstrating the features and benefits of their corporate solutions. Responsibilities included• Driving Kent Street Cellars features and benefits to untapped corporate market• Providing incremental sales via tangible CRM initiatives with current core corporate database• Assist with the online environment via prior Shopper Marketing experience to ensure the website was more customer focussed and ultimately increasing corporate transactions• Reviewing product mix in-store to increase GP margin and follow current category insights• Increase average weighted purchase by both corporate clientele & also in-store foot traffic by up-selling and brand/product knowledge• Mentor and train casual staff• Increase weekly sales by 25% over prior year Show less

Sydney, Australia

Shopper Marketing utilises category insight and in alignment with brand plans develops trade activations both through and below the line, which engages with the shopper at the point of transactional intent.Achievements• Development and creation of high impact POS solutions and display units supporting targeted brand activations and new product/product extension launches.• Development of customised tools to reinvigorate and drive the on trade business in particular casual dining… Show more Shopper Marketing utilises category insight and in alignment with brand plans develops trade activations both through and below the line, which engages with the shopper at the point of transactional intent.Achievements• Development and creation of high impact POS solutions and display units supporting targeted brand activations and new product/product extension launches.• Development of customised tools to reinvigorate and drive the on trade business in particular casual dining and white tablecloth outlets.• Provide support of all NIC’s and GT strategy and objectives of increasing distribution, rate of sale, business share and sales growth.• Development of SMAP document. 4 stages, (Idea, Planning, Execution & Analysis) of all joint activity with weekly discussions with brand team to ensure both ATL and BTL strategy is aligned and on track.• Utilisation of Category Development to drive trial activities at point of immersion with shoppers.• Engagement with State Managers and National Account Managers through weekly telecom.• Supporting state based initiatives (meet both branding guidelines & compliance). Show less

Sydney Area, Australia

I was relocated from Adelaide to Sydney to develop and lead through the line activity & strategy with our on premise business, providing a conduit between brand management and sales enforcing executional activity and standards.Achievements• Development of comprehensive go to market strategy. Development of a structured 3 pillars bottom up strategy. This resulted in increasing the bottom line, reversed channel share versus industry share, introduced branding guidelines & strategized… Show more I was relocated from Adelaide to Sydney to develop and lead through the line activity & strategy with our on premise business, providing a conduit between brand management and sales enforcing executional activity and standards.Achievements• Development of comprehensive go to market strategy. Development of a structured 3 pillars bottom up strategy. This resulted in increasing the bottom line, reversed channel share versus industry share, introduced branding guidelines & strategized a 12 month visibility to brands under focus.• On Premise Rewards Program: • Development of all strategy, collateral and daily running of Customer loyalty program.• Establishment of Premier Magazine (bi-monthly) communicating all company and industry related information.• Final development of an on-line component to capture a broader base.• Icon Venue Strategy:• Construction of a scoping document and a defined vision of implementation and execution.• Identification of influential venues across Australia and developing clearly defined branding blueprint and enhancing the customer relationship.• Perfect Glass Execution:• Successful implementation of “Perfect Glass” execution.• Development of a branded kit for activation in On Premise venues aimed at increasing brand recognitions & recall and trialling “By the glass”. Show less

Adelaide, Australia

Due to the increased strategic importance of Fine Wine to the business, a role was created requiring exceptional wine knowledge to drive this important market and to be the conduit between Brand and National Sales.Achievements• Core responsibilities were to provide a link between all internal departments on the importance of Fine Wine brands based on the current and long term vision of CWAU.• Ensuring all trade marketing activity is executed in relation to brand association… Show more Due to the increased strategic importance of Fine Wine to the business, a role was created requiring exceptional wine knowledge to drive this important market and to be the conduit between Brand and National Sales.Achievements• Core responsibilities were to provide a link between all internal departments on the importance of Fine Wine brands based on the current and long term vision of CWAU.• Ensuring all trade marketing activity is executed in relation to brand association, proposition, and key reasons to believe through collateral support.• Development, implementation & maintenance of both the Prestige Rewards Program (specialised Fine Wine Retail loyalty program) and the Premier Rewards Program (specialised On Premise loyalty program). Show less

Houghton Winery - Perth

Employed by the Hardy Wine Company after they acquired VINCOR AUSTRALIA as part of a global takeover, reporting to National Fine Manager within the Fine Wine Division (Houghton Winery).Achievements• Regional Fine Wine Manager WA Brands was a newly created role, which relied on my current knowledge of Vincor Brands and to provide clear understanding for Hardy Wine Company.• Responsible for the integration of acquired WA brands into the Hardy Wine Company portfolio and to… Show more Employed by the Hardy Wine Company after they acquired VINCOR AUSTRALIA as part of a global takeover, reporting to National Fine Manager within the Fine Wine Division (Houghton Winery).Achievements• Regional Fine Wine Manager WA Brands was a newly created role, which relied on my current knowledge of Vincor Brands and to provide clear understanding for Hardy Wine Company.• Responsible for the integration of acquired WA brands into the Hardy Wine Company portfolio and to communicate all brand and trade marketing activity to state sales teams.• Lead role in organising the Semillon and Seafood Festival including liaising with and organising the attendance and participation of key Trade partners.• Development of fine wine channel activity driving sales growth though increased rate of sale and distribution of the fine wine portfolio. Show less

Diploma, Wine Marketing

Diploma in Wine Marketing

Hsc

HSC equivalent