Greg's career began at the global executive search and talent advisory firm Elevate Talent (formerly SRI) in London, where he partnered with renowned sports and entertainment brands. In 2018, Greg played a pivotal role in developing SRI's global gaming and esports practice. By 2021, he had relocated to California to become Vice President at New Level Recruiting, a progressive start-up search firm focused on gaming and tech.Inspired by his experience in North America and his commitment to delivering transformative outcomes for candidates and clients, Greg launched Gems Talent in 2024. He is truly passionate about connecting visionary leaders with groundbreaking entertainment properties.*Recent appointments*General Manager - Lifestyle and gaming peripherals brandChief Growth Officer - Talent management agencyChief Creative Officer - Creator-first game studioChief Operating Officer - Professional esports organisationChief Revenue Officer - Professional esports organisationSVP, Merchandise and Consumer Products - Professional esports organisationMarketing Director - Professional esports organisationVP of Partnerships - Prominent esports tournament organiserHead of Interactive - UGC game studioManaging Director - Creative agency in gaming & esportsPrincipal Product Designer - Online community, learning, and collaboration platform