Digital Marketing Manager
Current- Lead digital lead generation efforts across organic channels, including search, SEO, digital display, social media, content, PR, SMS, and email.- Optimise the digital experience across all online channels, ensuring campaigns run smoothly and achieve results.- Working with the marketing team to create and implement strategies that enhance the digital customer journey, from acquisition through to engagement and retention.-Manage and maintain customer-facing content management systems (CMS), including bespoke systems, and WordPress to ensuring regular updates and improvements to drive lead generation and conversion rates.- Take responsibility for monitoring, measuring, and reporting on digital marketing activity, using insights from tools such as Google Analytics,Ahrefs etc. to identify areas for improvement.- Oversee the brands CMS and lead system upgrades, including the transition to a new WordPress platform to enhance conversion rates and lead generation performance.-Conduct regular competitor analysis and digital audits to proactively identify opportunities to strengthen the company's position in the digital marketplace.