Freehand Artist Management is a creative development and music strategy company providing brands with the tools to sustainably grow. As head of strategy and operations, Freehand Artist Management has achieved milestones through: providing daily data analytics; funding for project spends and increased cashflow; business to business partnerships that have accelerated a client’s asset creation and distribution while increasing brand exposure to target demographics up to 900%; marketing drivers via cross promotional collaborations with tastemakers and lifestyle-brands; and strategies for promotion and public relations.

• Supervised various accounts and aspects of recording and music production—from inception to execution—as well as helped build marketing and promotional tools for artists on rosters spanning multiple subsidiary labels under Sony.• Managed the fiscal responsibilities and financial operations in regard to a Sony artist, from inception throughout promotional processes. Directed in excess of $100m across contractual payments and project spends. • Generated data analysis for deals related to multi-national artists, subsidiary labels, and partners in relation to existing and new business initiatives.• Identified new multi-sector business initiatives for licensing and indirect marketing opportunities.

• Involved with marketing campaigns for high-priority and newly signed acts of the Columbia and Epic records Label Group globally.• Worked with high profile artists, artist management and affiliates to schedule print and web-based promotion for alternative and urban music brands.• Delivered and prepared presentations for all domestic and international marketing meetings to senior executives.