PARADOX is a Sino-French company importing and distributing consumer goods (Wines & Spirits, Drinks, Food) in China and the Philippines since 1999. It is China #1 wine importer on the retail market in 2018, with products available in 2800 stores in 321 cities.• Founded the marketing department from scratch• Piloted our digital business transition (JD, Suning Go, Wechat Store, Tmall) as well as social media coverage (WeChat Account, Toutiao, Xiaohongshu, Douyin, Weibo)• Trained 10.000+ management staff from our retailers (Walmart, Carrefour, Sun Art, Yonghui, etc.)• Built our 80+ brands identities and portfolio (incl. Champagne Lanson, Georges Duboeuf, Premius, Andros)• Created highly successful and profitable commercial events (up to ￥6M revenue in three days wine fairs)• Built our leadership position and raised high barriers on the retail market through a panel of unique services• Defined the Marketing standards for wine on the new retail• Created/expanded our own bar & restaurant brand (2 venues)• Enhanced close collaboration with our suppliers and retailers• Built our company culture, notoriety and professional awareness

Freelance for the Shanghai edition of the leading French online news website LE PETIT JOURNAL - http://www.lepetitjournal.comIn charge of writing articles about China and Shanghai (mostly wine, sport, event and community life related), news, reports and interviews (Emmanuel LENAIN, French Consul in Shanghai; Eric BESSON, French minister of industry; Thierry MARIANI, French minister of transports; Valérie GISCARD-D'ESTAING, former French President, and more...)

Sole organiser of the 2012 edition of the Streetboard World Cup in Shanghai Pudong's Yuanshen Stadium and Puxi's SMP skatepark. First ASIAN edition, event in September 2012, followed by 10 days of tour in Beijing, Chengdu and Shenzhen. Responsible for athletes' attendance (the best riders of the planet, from 16 different countries), for general communication, for global sponsorship agreement, for budget planning and for the event's overall success.

Working for tour-operator ASIA VOYAGES, French leader for travels and tours of French tourists in Asia. In charge of developing 1, 2 and 3 days tour on Shanghai 2012 World Expo site.Managing customer groups and VIP customers, acting as a liaison between customers, drivers, hotels and other persons involved in their whole trip, working as both guide and agent. EXCELLENT satisfaction rate!

In TAKARA BIO EUROPE S.A, Exclusive European distributor of the brands TAKARA and CLONTECH(Biotechnology), in charge of managing the sales, creating and reorganising offers & promotions, analyzing the Marketing budget, developing better collaboration between our twelve product managers and holding trade shows

Creation of the company in 2003 and management of its commercial activity until 2008. Exclusive importer of Streetboard/Snakeboard material (equipments, clothes, medias) in France, Belgium, Luxembourg and Geneva. Negotiation with suppliers, logistic procedures, management of the online store www.verticalrider.fr, contact with our local distributors and end-users, consulting on products development and global marketing strategies. Launching of the magazine Streetboard Mag and organization of the Streetboard World Cup “Lyon 2005” (as well as “Shanghai 2012“ as a personnal project)