Gregory Phillips Email & Phone Number

New York, Ny, Us

New York

Consultancy developing AI/Data science applications across government data sets to help automate and shorten end-to-end economic/market analyses of clients' global trade, tourism markets and growth drivers. Prompt creation and model training to solve an array of math and logic applications in nested conditions, simultaneous equations, non-linear logic, implicit constraints and misdirection for client model development. Independent provider of market intelligence, solution technology landscape assessments, research and report writing to organizations and agencies.

New York, New York, United States

Customer intelligence driving sales and market positioning intelligence in a highly matrixed and global $30M revenue vector database technology company with AI applications. Revamp team's go-to-market strategy/tactics around direct customer benefits to hone messaging in deal reviews, utilizing case studies in pharmaceutical trial efficacy, medical device and defense manufacturing, real-time decisioning in energy/utilities, Wall Street quant trading. Synthesize pipeline analytics in Salesforce, Clari and Microsoft BI platforms and direct sales team to optimize deal velocity, driving 25% year on year sales growth, accurate revenue forecasts, and performance objectives in executive business reviews.KX is the world's most performant vector database, the engine of the world's most demanding quantitative research, real-time analytics, and machine learning/AI applications.

Greater New York City Area

Lead consultant in Forrester’s Total Economic Impact (TEI) practice, analyzing the B2B customer journey, pain/decision points, the impact of and business transformations catalyzed by investments in solution technology. Conduct all facets of the Forrester qualitative/quantitative research process from study scope, competitive analysis, primary data acquisition and executive interviewing, financial modeling, report writing and presentation in webinar and video production formats, as well as client service. Studies convey a substantive business case analysis to base go-to-market strategies and sales enablement for a diverse portfolio of client technologies including enterprise resource planning, manufacturing resource planning, public cloud platforms, services and tools, enterprise support, real-time data analytics, call center and customer relationship management. Total portfolio of client engagements covered $2 million in concurrent work; parlayed follow-up engagements worth $5 million of additional contract value.

New York, United States

Contract role to lead development of an aviation-travel retail consumer research practice to capitalize on the Asian international air passenger market for luxury brands. Study design captured how travel retail consideration/ purchase/loyalty loop is generated by the “phygital” interplay of digital and physical on-airport store experience for luxury retail brand LVMH. Determined the path to purchase touchpoints and effective marketing mix formed by traditional adverts and social key opinion leaders to generate brand magnetism and duty-free sales, drawing from passenger surveys and executive-level interviews of key industry players concerning brand and investment strategies. Results designed to capitalize on a burgeoning Asian consumer market, drive increased purchase conversion and revenue, support store investment and highest-value leasing strategies with measurable return on investment.

New York, Ny

Lead for consulting/client services at BSL, implementing an end-to-end behavioral economics research process to solve clients’ most challenging competitive market issues. I distill the extremely complex set of consumer motivators through a proprietary qualitative and quantitative methodology to create a cogent narrative of what underpins improved brand performance based on tested and reproducible customer gateways. Insights on open-gates messaging from studies create 90% effective go-to-market positioning/strategy for products and concepts, broken out by customer persona.Experience in luxury retail, CPG, auto, banking, insurance, and education. Representative success metric: +9% point client outperformance over industry year-over-year change. Presentation of research at major conventions including AXN/Airport Experience and Airport Council International (ACI) retail conference events.

New York, Ny

Direct quantitative and qualitative research, analysis, report writing and presentation of critical insights on the 135 million air passengers destined to and from the NY-NJ air travel market, the world's largest integrated airport system. Advocate and evangelize the customer perspective and track performance across more than 100 airline partners and 250 on-airport service providers to improve the airport experience, customer loyalty and rates of on-airport spend concentrating on food & beverage, travel retail and parking. Benchmarked all customer-facing assets for improvement. Led the development of a cost-benefit investment model to identify and promote high-yield airport investment and service needs. Client presentations to drive change and innovation at all levels from C-suite Executives, Business Line Directors, to frontline staff of virtually all airlines and business partners in the airport ecosystem.My work was the market basis driving a multi-billion dollar annual capital and service investment program for the airports, business partners and government stakeholders and the design of a $1.5B revenue airport concessions program. Key metrics: Customer satisfaction rose 25 percentage points to place above industry benchmarks, passenger traffic grew better than 25 percentage points; retail sales per enplaned passenger doubled across international traveler segments. This customer-centric approach was applied at two new regional airports, Stewart (SWF) and Atlantic City (ACY), to develop air service utilizing visitor and outbound residential market insights and, based on what passengers are looking for as they travel, new food, beverage and retail concepts.

Greater New York City Area

Reporting to founder of Ireland’s premier chocolatier to drive their North American business development, build online audience and destination traffic to the NYC chocolate shop, manage and develop website content and offers. Tracking and reporting of trends/offers effectiveness with sales data and online impact with Google Analytics.Key metrics – built audience and engagement from inception to develop 1000+ followers and helped double traffic to the chocolate shop over a 6-month period.

Market /industry analysis and forecast scenarios of key economic drivers of Aviation, Shipping and interstate transportation line businesses. Managing Director of annual/ semi-annual "Regional Economy" publication and forecast and monthly newsletter. Developed policy reports including the economic impact and direction of regional infrastructure investment, the structure and growth foreign banking activities in NYC, and a strategic assessment of rail and port cargo growth following the entrance of CSX and Norfolk Southern railroads to the regional market, as well as an international presentation on the growth, change, and development of the NY-NJ regional economy at the London School of Economics.

Master'S, City And Regional Planning, Regional Economic And Statistical Analysis

Graduate level teaching assistant for Planning Analysis and Statistics courses

Bachelor Of Arts (B.A.), Economic Geography, Transportation Geography; Economic Geography

Activities and Societies: Association of American Geographers

Bachelor Of Arts - Ba, Economics/Geography

Bachelor Of Arts - Ba, Economics/Geography