Gregory Princivil Email & Phone Number

Islandia, New York

Islandia, New York

- Train Internal Teams to integrate and maintain a cohesive social media strategy - Stay up to date with new digital technologies and social media best practices - Review performance on all new strategy implementation - Lead quarterly brainstorms with Senior Strategist to map out trends for upcoming months - Work with analysts to develop new approaches to optimize existing work - Provide guidance and and direction for team - Coach analysts through intensive training when necessary - Work with both Director of Organic Search and Social Division Manager of Services to solve any challenges and Identify areas of opportunity where more effective strategies can be implemented - Identify and report new platform features, tools, and resources and advise potential opportunities or risks

Stony Brook, New York

• Manages and develops social media properties for Stony Brook University on Facebook, Twitter, Instagram, Snapchat and YouTube• Takes all necessary steps to ensure Desktop & Mobile Website are operational at all times without interruption• Creates online content that is current, accurate, well organized, and consistent with client standards• Provides up to the minute posting of all service and facility changes during both emergency and non-emergency situations• Proficient in Google Analytics, Hootsuite, Iconosquare • Creates and distributes weekly and monthly social media reports• Analyzes and evaluates content on client websites to ensure correct grammar, syntax, spelling and best SEO practices are being executed at all times• Maintaining and updating menus, event calendar, hours of operation, blog and content for all areas of dining services including nutrition, price & portion guide, sustainability, meal plan links, and social media links• Manages the creative development of digital assets including social, mobile, display and video• Delivers compelling, shareable content for blog, website and social media• Ensures that messaging and branding is consistent when used in social media outreach.• Ensures that social media components are included in communications, marketing, and• event plans• Identifies opportunities and engaging in meaningful conversation on student-driven social and online channels and forums.• Advocates for Campus Dining in social media spaces, engages in dialogues, and answers questions when appropriate • Provides ongoing feedback and data-driven insights gained from social media monitoring to inform and evolve communications and marketing strategies• Works with client to perform daily web sweeps of audience and disseminates information to appropriate management for responses• Recruits and trains student brand advocates who can help spread Campus Dining messages utilizing multiple digital platforms

New York

• Creates content and engages with followers on social channels• Manages and executes Social Media Student Brand Ambassador Program• Implements and executes crisis management procedures with greater team• Writes social media optimized posts that provide exceptional content for the reader• Schedules social posts to coincide with weekly/monthly campaigns and initiatives, new product launches and industry announcements• Works with marketing manager and team to conceptualize and execute campaigns reaching specific target audiences• Reviews weekly/monthly reports on engagement, audience growth, top content and competitor insights to identify optimizations

New York

Assists Associate Manager with all aspects of communication plan development/recommendations - Interprets communications/media strategy and translates into communication planning action steps - Demonstrate initiative by researching and identifying valuable information/insights to improve media product - Fully embraces Connections that Captivate and uses as guiding principles for all media/communication recommendations - Determines the best possible implementation of all approved communication plans and projects - Acts as point of contact for client’s stewardship requests - Learns and understands all phases of the clients’ marketing objectives and provides media recommendations to deliver against these objectives - Understands all proprietary research tools/processes and applies learning during communication planning - Prepares and presents communication plans, as needed, including objectives, strategy, rationale, and all backup materials - Establish strong working relationship with partner agencies (where/when applicable), delivering a seamless communications process - Demonstrates agility via multi-tasking – multiple brands, strategic development and plan stewardship, management of Jr. Associate(s) - Develops collaborative working relationship with all implementation teams, ensuring they fully understand brand’s communication objectives/strategies - Trains and develops Jr. Associate(s), including: o Effective level of delegation o Managing group dynamics/relationships between Jr. Associate(s) - Establishing and demonstrating strong leadership skills - Check work of Jr. Associate(s) to ensure accuracy - Continued participation in MDS Training offerings - Timely delivery of all work

New York, New York

• Aid in the creation of client media objectives and strategies • Strategic Consulting, including business plan & sales strategy• Digital financial record maintenance• Competitive reporting • Devise media plan recommendations for Television, Newspaper, Digital, and Magazine campaigns• Write articulate memos• Cultivate presentation skills• Collaborate with Media Buyers and Accounting to resolve billing issues• Maintain thorough and accurate records of media plan flowcharts, costs and budgets• Monitor, meet, and make others aware of appropriate deadlines• Analyze media alternatives to recommend how to best allocate the advertising budget

Port Jefferson, New York

Train and Supervise new incoming employeesResolve customer inquiriesProcess incoming revenueBalance finances on an hourly basisResponsible for safety management and crowd control in the event of an emergency

Westhaven, Connecticut

Negotiated radio and new paper ad placementsEdited Event section on websiteAssisted in the development of media and marketing campaignsAided in the planning and execution of Events

Uniondale, New York

Generated leads for sales departmentAided in marketing promotionsAssisted with event planningPresented ticket packages to potential customers

Port Jefferson, New York

Supervise 6-10 employees on a daily basisShift scheduling and managementProcess reservation cancellations through paymentech systemResolve customer service issues