Gregory Reason Email & Phone Number

Lincoln, California

Responsible for the development and implementation of advertising and brand strategies through various advertising media and marketing collateral. Lead creative services team for Northern California's premier award-winning casino entertainment destination. Served as liaison between advertising firms, property management and executives. Preside over TV, radio, and photography shoots while setting guidelines for use in all property and third party collateral. Develop and direct advertising campaigns for property promotions including resort, spa, gaming, concerts and over 20 restaurants and bars. Oversee creative staff, best use of advertising budgets, scheduling, billboard, TV and radio flights while assisting the Vice President of Marketing to deliver best brand practices to maintain one of the top casino brands in the nation. Create, review, approve and revise copy, campaigns, creative and print vendor proofs to maintain consistency to error-free standards. Perform research to find target audiences, outline department goals, measure ad effectiveness, develop concepts, storyboards and set the standards for advertising campaigns. Additionally, manages the company imaging/branding in all marketing materials including logos, collateral, dining menus, web and display ads, print, general property signage and all visual, video and audio communication.

Antelope, California

Business owner and professional photographer of weddings, portraits and events. Built a successful business by use of cost-effective social media advertising and good old-fashioned referrals by word-of-mouth. Voted Top 20 Best Wedding Photographers in Sacramento, KCRA A-List. www.photographyforareason.com

Rocklin, California

Planned curriculum and provided instruction to promote student success in the community college setting. Collaborated with colleagues to evaluate, develop, and revise curricula and pedagogical methods that enhance student mastery of course content based on student, peer and supervisor feedback as well as regular student outcome evaluation. Class objectives consisted of learning operating systems in a digital art setting to create designs and layouts made in Adobe Photoshop, Illustrator and InDesign. Additional teaching responsibilities consisted of photography strategy, typography, color theory, design principles, branding theory, composition, file types and Mac OS.

Sacramento, California Area

Prepared and designed paid advertisements for national and local companies for published placement within the Sacramento area's most widely distributed lifestyle magazine. Advocated and maintained a healthy and sustainable magazine advertising brand while creating layouts that aligned with clients' needs.

Rocklin, California

Created compelling brand collateral and identity through logo creation, print and web design while assisting the team work ethic in becoming one of the Northern California's most dependable web design firms. Coordinated, directed and managed multiple projects at a time while representing the company to potential and existing clients. Also responsible for evaluating and approving artwork while directing and mentoring part-time student designers.

Sacramento, California

Chosen amongst the top Sacramento area creatives to contract with local agencies. Employed by a specialized staffing agency which connected innovative advertising, marketing, creative, digital, and interactive professionals with companies seeking talent on a full-time, freelance basis. By-contract only agencies included Mering Carson and Marketing by Design.

Folsom, California

Prioritized each day to efficiently and cost-effectively schedule the workflow of design, production and sign installation. Inspired dual roles within sign production and the graphic design department. Established a strong working franchise reputation within a developing retail community. Directly responsible for all aspects of design, physical construction and assembly of signs from computer cut vinyl and wide format full color printouts, including proofreading and conducting quality assurance to ensure the accuracy of all visual communication.

Sacramento, California

Assisted the creative team in developing scope of client projects through producing layouts for brand elevation, logo exploration, brainstorming, web and print design.

Bachelor Of Science (Bs), Graphic Design

Activities and Societies: Spring Design Show Exhibition 2004 & 2005Minor in Photography, Multimedia & Communications

Graphic Design & Mathematics

General Education