Chief Executive Officer
Current
Feb 2021 - Present
AeroLeads people directory · profile
Gregory Reeder Email & Phone Number
Chief Executive Officer & Board Member
at
Medterra
1 work email found
@medterracbd.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Executive Officer & Board Member
Location
Barcelona, Catalonia, Spain
Who is Gregory Reeder? Overview
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Quick answer
Gregory Reeder is listed as Chief Executive Officer & Board Member at Medterra, based in Barcelona, Catalonia, Spain. AeroLeads shows a work email signal at medterracbd.com and a matched LinkedIn profile for Gregory Reeder.
Gregory Reeder previously worked as Chief Executive Officer at Medterra and Head of Global Wellness, Consumer Healthcare at Pfizer. Gregory Reeder holds Ph.D., Chemistry from University Of Cincinnati.
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Email format at Medterra
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{first}.{last}@medterracbd.com
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Profile bio
About Gregory Reeder
Executive leader with the ability to accelerate business growth via innovative strategies, organizational turnarounds, and operational excellence. 20+ years of healthcare experience, including all aspects of marketing and sales for OTC and Pharma industries. Success in senior leadership positions, including General Management and Commercial Head of multi-billion dollar assets. Responsible for >$ 1 billion in incremental revenue growth over the last ten years. Led Country, Regional, and Global organizations across diverse international geographies. Specific expertise in transitioning an underperforming business to profitable growth through improved strategy, optimized resource allocation, operational effectiveness, and talent acquisition.
Listed skills include Product Innovation, Pharmaceutical Industry, Fmcg, Consumer Products, and 20 others.
Current workplace
Gregory Reeder's current company
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10 roles
Gregory Reeder work experience
A career timeline built from the work history available for this profile.
Head Of Global Wellness, Consumer Healthcare
Executive leader with global responsibility for Innovation, R&D and Operations. Reporting to Global President. Leading organization to deliver brand, commercial and product development for >20 brands across >100 markets; driving profitable business growth and market share.
May 2017 - Jan 2019
General Manager & Vice President - Consumer Healthcare Canada
Responsible for full P&L and >35 brands. Canada is the 3rd largest Pfizer Consumer Healthcare affiliate. Reversed 3-year trend of declining sales to deliver 100% v. budget and +4% growth in 2016. Course corrected performance by reallocating >20% of resources from low to high potential brands/accounts and launching 10 new out of plan initiatives. Implemented strategic plan that exceeds long-range commitments and outpaces market projections. Led organizational transformation introducing new capabilities including omni-channel, sales strategy and shopper marketing. Elected as Board of Directors for Consumer Health Products Canada and Advertising Standards Canada.
May 2016 - Jul 2017
Regional Marketing Lead & Vice President - Vaccines Europe
Head of Marketing with responsibility to define and deliver commercial strategies, tools and capabilities for 6 vaccine brands across 54 markets.Led development and execution of 2015-16 strategic plans which delivered double digit growth and significantly exceed expectations. Implemented organizational transformation to strengthen regional capabilities and launch new pan-Europe initiatives including TV, social media and pharmacy strategies. Re-designed regional marketing model while increasing team engagement and productivity.
Mar 2014 - Apr 2016
Country Manager, Pfizer Romania
General Manager with responsibility for full P&L. Lead 3 business units and 80+ products competing in a broad range of categories including cardiovascular, inflammation, oncology and vaccines. Reversed historical performance trend to grow revenue and exceed budget. Increased organizational engagement to 86% and significantly reduced attrition. Elected as President of Local PhRMA Association and liasoned directly with the most senior Romanian officials.
May 2012 - Apr 2014
Sr. Director, Team Leader - Us Brands
Led brand and multi-functional team to deliver $2.0+ billion in yearly sales. Products included Lipitor, Effexor, Caduet and Zoloft. Successfully applied a broad range of business strategies including traditional advertising, sales, payer contracting and retail initiatives.Exceeded long-range projections by >50% though development and implementation of 1st in industry peri-LoE strategies. Launched innovative patient loyalty programs that are recognized and awarded as industry best practices. Developed 1st at Pfizer payer contracting strategies that transformed peri-LOE asset management.
Nov 2008 - May 2012
President
President of the Board for the Local American Working Group of Pharmaceutical Research and Manufacturers of America in Romania - membership includes 10 of the top global pharmaceutical companies.
May 2013 - Apr 2014
Sr. Brand Manager - Actonel Us
Asset and commercial lead. Led the development and execution of Actonel operation plans in co-promote with sanofi. Brand was P&G’s flagship pharmaceutical product, delivering > $1 billion in US sales/year.Reversed a 2-year, double-digit revenue decline and grew business by +5%. Launched Actonel Once-a-Month, P&G’s biggest 2008 product initiative.
Sep 2007 - Nov 2008
Brand & Sales Lead - Asacol And Zomig Canada
Led 3 pharmaceutical brands, all marketing activities, a specialty (gastrointestinal, neurology) sales force and multi-functional team to develop and execute operation plans. Delivered Zomig, MacroBID and Asacol business growth of +6%, +10% and 4% respectively. Launched Zomig Nasal Spray and Asacol 800 products exceeding share and volume forecasts.
Jul 2004 - Aug 2007
Assistant Brand Manager - Vicks Vaporub
Commercial Lead for Vicks VapoRub and Formula 44 business including development and execution of all operation plans, advertising and new product initiatives.Grew sales (+8%) and profit (+15%), representing the most successful cough/cold season in the brands 113-year history. Launched Vicks BabyRub and VapoRub Cream initiatives that significantly exceeded forecasts.
Jul 2001 - Jun 2004
3 education records
Gregory Reeder education
Ph.D., Chemistry
University Of Cincinnati
Ms, Chemistry
University Of Cincinnati
Bachelor Of Arts (B.A.), Chemistry
Berea College
FAQ
Frequently asked questions about Gregory Reeder
Quick answers generated from the profile data available on this page.
What company does Gregory Reeder work for?
Gregory Reeder works for Medterra.
What is Gregory Reeder's role at Medterra?
Gregory Reeder is listed as Chief Executive Officer & Board Member at Medterra.
What is Gregory Reeder's email address?
AeroLeads has found 1 work email signal at @medterracbd.com for Gregory Reeder at Medterra.
Where is Gregory Reeder based?
Gregory Reeder is based in Barcelona, Catalonia, Spain while working with Medterra.
What companies has Gregory Reeder worked for?
Gregory Reeder has worked for Medterra, Pfizer, Phrma, and Procter & Gamble.
How can I contact Gregory Reeder?
You can use AeroLeads to view verified contact signals for Gregory Reeder at Medterra, including work email, phone, and LinkedIn data when available.
What schools did Gregory Reeder attend?
Gregory Reeder holds Ph.D., Chemistry from University Of Cincinnati.
What skills is Gregory Reeder known for?
Gregory Reeder is listed with skills including Product Innovation, Pharmaceutical Industry, Fmcg, Consumer Products, Customer Insight, Product Development, Product Marketing, and Cross Functional Team Leadership.
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