Gregory Reeder work email
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Executive leader with the ability to accelerate business growth via innovative strategies, organizational turnarounds, and operational excellence. 20+ years of healthcare experience, including all aspects of marketing and sales for OTC and Pharma industries. Success in senior leadership positions, including General Management and Commercial Head of multi-billion dollar assets. Responsible for >$ 1 billion in incremental revenue growth over the last ten years. Led Country, Regional, and Global organizations across diverse international geographies. Specific expertise in transitioning an underperforming business to profitable growth through improved strategy, optimized resource allocation, operational effectiveness, and talent acquisition.
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Chief Executive OfficerMedterra Feb 2021 - PresentIrvine, California, Us -
Head Of Global Wellness, Consumer HealthcarePfizer May 2017 - Jan 2019New York, New York, UsExecutive leader with global responsibility for Innovation, R&D and Operations. Reporting to Global President. Leading organization to deliver brand, commercial and product development for >20 brands across >100 markets; driving profitable business growth and market share. -
General Manager & Vice President - Consumer Healthcare CanadaPfizer May 2016 - Jul 2017New York, New York, UsResponsible for full P&L and >35 brands. Canada is the 3rd largest Pfizer Consumer Healthcare affiliate. Reversed 3-year trend of declining sales to deliver 100% v. budget and +4% growth in 2016. Course corrected performance by reallocating >20% of resources from low to high potential brands/accounts and launching 10 new out of plan initiatives. Implemented strategic plan that exceeds long-range commitments and outpaces market projections. Led organizational transformation introducing new capabilities including omni-channel, sales strategy and shopper marketing. Elected as Board of Directors for Consumer Health Products Canada and Advertising Standards Canada.
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Regional Marketing Lead & Vice President - Vaccines EuropePfizer Mar 2014 - Apr 2016New York, New York, UsHead of Marketing with responsibility to define and deliver commercial strategies, tools and capabilities for 6 vaccine brands across 54 markets.Led development and execution of 2015-16 strategic plans which delivered double digit growth and significantly exceed expectations. Implemented organizational transformation to strengthen regional capabilities and launch new pan-Europe initiatives including TV, social media and pharmacy strategies. Re-designed regional marketing model while increasing team engagement and productivity.
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Country Manager, Pfizer RomaniaPfizer May 2012 - Apr 2014New York, New York, UsGeneral Manager with responsibility for full P&L. Lead 3 business units and 80+ products competing in a broad range of categories including cardiovascular, inflammation, oncology and vaccines. Reversed historical performance trend to grow revenue and exceed budget. Increased organizational engagement to 86% and significantly reduced attrition. Elected as President of Local PhRMA Association and liasoned directly with the most senior Romanian officials.
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Sr. Director, Team Leader - Us BrandsPfizer Nov 2008 - May 2012New York, New York, UsLed brand and multi-functional team to deliver $2.0+ billion in yearly sales. Products included Lipitor, Effexor, Caduet and Zoloft. Successfully applied a broad range of business strategies including traditional advertising, sales, payer contracting and retail initiatives.Exceeded long-range projections by >50% though development and implementation of 1st in industry peri-LoE strategies. Launched innovative patient loyalty programs that are recognized and awarded as industry best practices. Developed 1st at Pfizer payer contracting strategies that transformed peri-LOE asset management.
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PresidentPhrma May 2013 - Apr 2014Washington, District Of Columbia, UsPresident of the Board for the Local American Working Group of Pharmaceutical Research and Manufacturers of America in Romania - membership includes 10 of the top global pharmaceutical companies. -
Sr. Brand Manager - Actonel UsProcter & Gamble Sep 2007 - Nov 2008Cincinnati, Ohio, UsAsset and commercial lead. Led the development and execution of Actonel operation plans in co-promote with sanofi. Brand was P&G’s flagship pharmaceutical product, delivering > $1 billion in US sales/year.Reversed a 2-year, double-digit revenue decline and grew business by +5%. Launched Actonel Once-a-Month, P&G’s biggest 2008 product initiative. -
Brand & Sales Lead - Asacol And Zomig CanadaProcter & Gamble Jul 2004 - Aug 2007Cincinnati, Ohio, UsLed 3 pharmaceutical brands, all marketing activities, a specialty (gastrointestinal, neurology) sales force and multi-functional team to develop and execute operation plans. Delivered Zomig, MacroBID and Asacol business growth of +6%, +10% and 4% respectively. Launched Zomig Nasal Spray and Asacol 800 products exceeding share and volume forecasts.
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Assistant Brand Manager - Vicks VaporubProcter & Gamble Jul 2001 - Jun 2004Cincinnati, Ohio, UsCommercial Lead for Vicks VapoRub and Formula 44 business including development and execution of all operation plans, advertising and new product initiatives.Grew sales (+8%) and profit (+15%), representing the most successful cough/cold season in the brands 113-year history. Launched Vicks BabyRub and VapoRub Cream initiatives that significantly exceeded forecasts.
Gregory Reeder Skills
Gregory Reeder Education Details
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University Of CincinnatiChemistry -
University Of CincinnatiChemistry
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Berea CollegeChemistry
Frequently Asked Questions about Gregory Reeder
What company does Gregory Reeder work for?
Gregory Reeder works for Medterra
What is Gregory Reeder's role at the current company?
Gregory Reeder's current role is Chief Executive Officer & Board Member.
What is Gregory Reeder's email address?
Gregory Reeder's email address is gr****@****zer.com
What schools did Gregory Reeder attend?
Gregory Reeder attended University Of Cincinnati, University Of Cincinnati, Berea College.
What skills is Gregory Reeder known for?
Gregory Reeder has skills like Product Innovation, Pharmaceutical Industry, Fmcg, Consumer Products, Customer Insight, Product Development, Product Marketing, Cross Functional Team Leadership, Market Research, Leadership, Marketing Research, Advertising.
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