Entrepreneur, leader and strategic executive with expertise in new product innovation and brand development, recognized for creating and executing premium production methods and execution to the Plan. Skilled at transforming new ideas and consumer needs into profitable business opportunities reaching back to sustainable primary production.Seasoned general manager with significant profit and loss management experience, under difficult situations and market conditions. Insightful, visionary and creative.First Canadian cattlemen to tour farms in Brazil on an extensive basis in 1988 ..... extensive On Farm Production experience including consultant projects of Angus cattle in Russia in 2013/2014. Specialties: High Level Strategy into an Action Plan that staff can interpret and believe in - Organizational Strategy, Leadership, Management based Operating Procedures, HRM, Entrepreneurship, innovation, consumer packaged goods promotions and marketing, brand management, financial management and P&L responsibility. Developing market insights to drive innovation, new product development, branding and identity. Strategic analysis, positioning, segmentation, category definition, competitive analysis, ROI analysis, market research, public relations, business development, business planning, budgeting, forecasting, advertising, packaging development, merchandising, promotions, customer satisfaction.