As the founder and Portfolio Manager at De Novo Capital, I believe that investment management should be simple, transparent, and put the clients’ interests first. I don’t follow the herd and I don’t try to sell you anything. I am an industry outsider who invests client assets the same way I invest my own.In 2008, after witnessing the global financial crisis and crash of the financial markets, I was frustrated with the financial industry. I educated myself in investing and seized control of my own assets. Using analytical skills from my experience as a securities litigator, independent training, and common sense, I managed investments for myself and family members for several years. I founded De Novo Capital to serve clients like myself who seek an independent approach to investing.Successful investing requires a long-term focus and a willingness to stand apart from the crowd. Rather than follow short term price swings, I focus on the long-term fundamentals of businesses and their value independent of market prices. Client portfolios are concentrated with generally 15-20 holdings, allowing the best ideas to flourish and providing the opportunity for differentiated returns.De Novo Capital is an investment management firm based in Granite Bay, California (Sacramento area), and manages stock portfolios using separately managed accounts (SMAs). If you would like to know more about De Novo Capital's approach and services, please contact me at greg@denovocapital.com or visit our website, denovocapital.com.