Account Executive - Orange County/Long Beach
• Developed, managed, and expanded a large territory of retail accounts, overseeing and driving consistent revenue growth for a portfolio of thirteen packaged goods brands.• Spearheaded the development and execution of several vital projects including retail associate training, brand events, product launches, and key-account activation.• Wrote, edited and distributed internal and client-facing communications including briefs, presentations, newsletters, marketing collateral, and customer service emails. • Led teams in conjunction with clients to design and implement marketing campaigns along with tailored messaging for product launches and in-store events.• Collaborated with purchasing managers to analyze market trends and deliver data-driven recommendations on product lineups and pricing strategies.• Acted as a liaison between diverse stakeholders, fostering clear communication and aligning relationships.• Executed detailed data analysis to troubleshoot and correct retailer issues related to inventory management, deliveries, and past-due account reconciliation.• Maintained a deep understanding of technical concepts and products in order to be a trusted advisor to owners, executives, and retail staff.