Gregory Smith Email and Phone Number
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A passionate sales-led marketing leader who connects all the dots - distills the complex into simplicity - and executes campaigns to put the right customer eyeballs on a story to drive action, from small business to global service providers. Current focus on Hybrid Work. Highly motivated self-starter with a unique mix of skills: technical, sales, events, digital marketing, PR/AR, government affairs, and campaign project management, experienced in cross-functional team coaching and development in a global organization. Creative, award-winning out-of-the-box thinker with proven success in developing and managing some of the biggest launches, events, and campaigns in company history. Industry expert in telecommunications (IP networks, automation, 5G, cable, optical) and highly familiar with power generation and new energy challenges (grid stability, Green Energy, regulatory issues).
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School Board MemberPelham Nh School DistrictBoston, Ma, Us
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Enterprise Solutions Marketing LeaderCisco Dec 2021 - PresentSan Jose, Ca, UsMarketing solutions leader for Hybrid Work & Hybrid Cloud campaigns. Technical expert for strategy and creation of GTM content for sales, partners, and distis.
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Small Business Portfolio Campaign LeaderCisco Oct 2020 - Dec 2021San Jose, Ca, UsGlobal campaign lead for Small Business for VARs, Distis, Service Provider channel partners, and Managed Service Providers for the Cisco Designed portfolio.
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Marketing Transformation ArchitectCisco Feb 2020 - Oct 2020San Jose, Ca, UsSenior member of "tiger team" working to transform Cisco's marketing processes across planning, messaging, content development, regional/field/partner activiation, digital, and media teams. • Establishing new marketing processes and business frameworks based on organizational and data driven analysis. • Documenting and evangelizing best practices across the disparate enterprise, security, service provider, and cloud/compute portfolio teams. • Orchestrating cross-portfolio product launches across Enterprise networking, security, and cloud/compute.
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Senior Marketing Manager / Sp Global Portfolio MarketingCisco Aug 2017 - Feb 2020San Jose, Ca, UsLead global portfolio marketing team of 12 people to deliver compelling and differentiated content (written, digital, events, demonstrations) across Cisco’s SP and cloud portfolios which showcased Cisco’s value proposition for our customers. Products included cable access, routing, automation, orchestration, optical, optics, mobility (5G), and managed services across solutions for telco, mobile, web/gaming, media, and cable customers. • Ensured all content was aligned with brand and adjacent campaigns, on time and on budget• Managed content creation budget and agency relationships for creation including top firms such as Oligvy and MRM McCann. • Briefed sales, analysts, press, partners, field marketing, and customers as needed to ensure proper storylines were communicated, including Cisco executives (Chuck Robbins) as necessary. • Engaged with analytics team to quantify impact of marketing programs and apply corrective action to improve• Oversaw Tier 1 event management to ensure brand and messaging delivery, including Mobile World Congress, all Cisco Live events, NAB, IBC, SCTE, and OFC. • Managed the creation of Thought Leadership content across media channels (e.g. Fierce, LightReading) sponsorships (approx. 25 per quarter between 5G, routing, cable, automation, and edge compute).
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Senior Marketing Manager / Routing And SwitchingCisco Apr 2007 - Aug 2017San Jose, Ca, UsDefine, develop and deliver product launch messaging and Go-To-Market (GTM) strategy for SP core and edge routing products, including Cisco ASR 1000, ASR 9000, CRS, and NCS family. Key activities include:• Lead a team to develop and execute quarterly GTM plans for key service provider products, including new product launches.• Identify and create content as part of the GTM plan, including communications, multi-media, social media, customer facing programs, and events. • Partner with sales enablement team to create Demand Generation journeys leading to incremental new business (over $10M in FY14). • Work closely with Cisco product management, sales, and business development, field marketing, brand, communications and partner marketing to identify, define and implement key marketing tactics globally with each region. • Develop public customer references, including case studies and press releases with corporate communications.• Brief industry analysts and media on launches, trends, and Cisco competitive advantages. • Deliver presentations on networking topics at industry and customer events.• Author and publish marketing content via social media (blogs).
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Marketing Manager / Service Provider OpticalCisco Jan 2005 - Apr 2007San Jose, Ca, UsMember of SP Optical Marketing team. Led competitive analysis versus targeted vendors in the optical space. Key activities include:• Researched and analyzed product, pricing, and solution content for optical competitors. • Assisted sales teams on deals to create competitive deal strategies for product, solution, and pricing • Delivered competitive content to Global Sales Organization live and via webinars. • Provided feedback to Optical Business Unit on competitive threats and trends
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Sales EngineerCisco Feb 2000 - Jan 2005San Jose, Ca, UsMember of Northeast area sales team for service provider customers. Help drive $3M+ direct-bookings/$5M+ managed service bookings in FY2004. Managed six employees across Boston and New York supporting Challenger service provider customer base during SE Manager transition periods. Key activities include:• Create and execute account plans and strategy in cooperation with account manager and sales management.• Technical definition, design, and proposal generation based on customer requirements.• Generation and execution of pre-sales test plans per customer requirements.• Perform competitive analysis to win deals and determine necessary discount levels.• Write and respond to customer Request for Proposals.• Network troubleshooting for critical situations (Tech Support escalation).• Generate content and deliver customer and internal training. • Provide feedback to Business Units for new product development and assist with Early Field Trials.• Ensure customer satisfaction goals are achieved at accounts under my responsibility.• Mentor junior employees to ensure they are developing their technical and sales skills.
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Product Marketing ManagerTektronix Mar 1998 - Feb 2000Beaverton, Or, UsResponsible for product management of next-generation Optical Test Platform (10G SONET/SDH, Jitter & Wander). Key activities include:• Write product specifications based on global customer requirements.• Develop business case for new product.• Interface with program management and engineering teams during development cycle.• Work with global sales and management teams to achieve business plan objectives.• Team with sales organization to qualify new domestic and international business opportunities.• Develop new product launch material in conjunction with PR and Marketing departments.• Execute and manage product launch at industry tradeshows.• Interview with industry analysts and trade journals to provide Tektronix market message.• Perform competitive analysis and generate training material.• Deliver customer and sales team training to all global regions. -
Software EngineerSynaptyx Apr 1995 - Mar 1998Develop real-time embedded software for communications equipment on VxWorks / Motorola platforms. Responsible for designing, coding, testing, and integration of software and hardware to deliver Frame Relay, POTS, ATM, SONET, and T1/T3 services on Integrated Access edge device.
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Software EngineerTelecommunications Techniques Corporation Nov 1993 - Mar 1995Responsible for designing, coding, and testing real-time embedded software for telecommunications test equipment (SONET, T1/T3, Optical TDR). Preform algorithm development for TI-based Digital Signal Processing hardware. Provide customer and sales support for key accounts.
Gregory Smith Skills
Gregory Smith Education Details
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Georgia Institute Of TechnologyElectrical Engineering -
Ecole Supérieure D’ElectricitéTelecommunications
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Auburn UniversityElectrical Engineering
Frequently Asked Questions about Gregory Smith
What company does Gregory Smith work for?
Gregory Smith works for Pelham Nh School District
What is Gregory Smith's role at the current company?
Gregory Smith's current role is School Board Member.
What is Gregory Smith's email address?
Gregory Smith's email address is gr****@****sco.com
What is Gregory Smith's direct phone number?
Gregory Smith's direct phone number is +121271*****
What schools did Gregory Smith attend?
Gregory Smith attended Georgia Institute Of Technology, Ecole Supérieure D’electricité, Auburn University.
What skills is Gregory Smith known for?
Gregory Smith has skills like Go To Market Strategy, Product Marketing, Product Management, Demand Generation, Cloud Computing, Business Alliances, Managed Services, Messaging, Wireless, Lead Generation, Thought Leadership, Marketing.
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