Gregory Smith Email & Phone Number

Boston, MA, US

San Jose, CA, US

Marketing solutions leader for Hybrid Work & Hybrid Cloud campaigns. Technical expert for strategy and creation of GTM content for sales, partners, and distis.

San Jose, CA, US

Global campaign lead for Small Business for VARs, Distis, Service Provider channel partners, and Managed Service Providers for the Cisco Designed portfolio.

San Jose, CA, US

• Senior member of "tiger team" working to transform Cisco's marketing processes across planning, messaging, content development, regional/field/partner activiation, digital, and media teams.
• Establishing new marketing processes and business frameworks based on organizational and data driven analysis.
• Documenting and evangelizing best practices across the disparate enterprise, security, service provider, and cloud/compute portfolio teams.
• Orchestrating cross-portfolio product launches across Enterprise networking, security, and cloud/compute.

San Jose, CA, US

• Lead global portfolio marketing team of 12 people to deliver compelling and differentiated content (written, digital, events, demonstrations) across Cisco’s SP and cloud portfolios which showcased Cisco’s value.
• Ensured all content was aligned with brand and adjacent campaigns, on time and on budget
• Managed content creation budget and agency relationships for creation including top firms such as Oligvy and MRM McCann.
• Briefed sales, analysts, press, partners, field marketing, and customers as needed to ensure proper storylines were communicated, including Cisco executives (Chuck Robbins) as necessary.
• Engaged with analytics team to quantify impact of marketing programs and apply corrective action to improve
• Oversaw Tier 1 event management to ensure brand and messaging delivery, including Mobile World Congress, all Cisco Live events, NAB, IBC, SCTE, and OFC.

San Jose, CA, US

• Define, develop and deliver product launch messaging and Go-To-Market (GTM) strategy for SP core and edge routing products, including Cisco ASR 1000, ASR 9000, CRS, and NCS family. Key activities include:
• Lead a team to develop and execute quarterly GTM plans for key service provider products, including new product launches.
• Identify and create content as part of the GTM plan, including communications, multi-media, social media, customer facing programs, and events.
• Partner with sales enablement team to create Demand Generation journeys leading to incremental new business (over $10M in FY14).
• Work closely with Cisco product management, sales, and business development, field marketing, brand, communications and partner marketing to identify, define and implement key marketing tactics globally with each region.
• Develop public customer references, including case studies and press releases with corporate communications.

San Jose, CA, US

• Member of SP Optical Marketing team. Led competitive analysis versus targeted vendors in the optical space. Key activities include:
• Researched and analyzed product, pricing, and solution content for optical competitors.
• Assisted sales teams on deals to create competitive deal strategies for product, solution, and pricing
• Delivered competitive content to Global Sales Organization live and via webinars.
• Provided feedback to Optical Business Unit on competitive threats and trends

San Jose, CA, US

• Member of Northeast area sales team for service provider customers. Help drive $3M+ direct-bookings/$5M+ managed service bookings in FY2004. Managed six employees across Boston and New York supporting Challenger.
• Create and execute account plans and strategy in cooperation with account manager and sales management.
• Technical definition, design, and proposal generation based on customer requirements.
• Generation and execution of pre-sales test plans per customer requirements.
• Perform competitive analysis to win deals and determine necessary discount levels.
• Write and respond to customer Request for Proposals.

Beaverton, OR, US

• Responsible for product management of next-generation Optical Test Platform (10G SONET/SDH, Jitter & Wander). Key activities include:
• Write product specifications based on global customer requirements.
• Develop business case for new product.
• Interface with program management and engineering teams during development cycle.
• Work with global sales and management teams to achieve business plan objectives.
• Team with sales organization to qualify new domestic and international business opportunities.

Develop real-time embedded software for communications equipment on VxWorks / Motorola platforms. Responsible for designing, coding, testing, and integration of software and hardware to deliver Frame Relay, POTS, ATM, SONET, and T1/T3 services on Integrated Access edge device.

Responsible for designing, coding, and testing real-time embedded software for telecommunications test equipment (SONET, T1/T3, Optical TDR). Preform algorithm development for TI-based Digital Signal Processing hardware. Provide customer and sales support for key accounts.

Ms, Electrical Engineering

Diplôme De Spécialisation En Traitement Et Transmission D’Information, Telecommunications

Bs, Electrical Engineering