Teaching Hospitality Marketing to the students on the BTS course of the national hotel school to encourage the next generation of hoteliers towards the profession

RegiÔtels support small, medium and large sized independent hoteliers who represent the quality and culture of their respective regions. With offices in Luxembourg, Germany, Egypt, Thailand and Cambodia

• A 13 year old family-owned hospitality group comprising 4 hotels of 221 rooms and 5 F&B outlets• Managed 140 staff across the multiple units and increased turnover from €10m to €13m in 24 months

• Increase market share of 13 properties totaling 1,581 rooms ranging from 5 – 2 star• Responsible for a combined turnover of €55m• Develop and manage key accounts in the region as well as animate new markets

• Establish month old city centre hotel and well established resort hotel as foremost 5 star hotels in Cambodia located in Phnom Penh and Siem Reap (Angkor Wat)• Develop and manage key accounts in the region; South East Asia, China, Korea, Australia, USA, UK, France, Conference, Catering & Leisure business• Guide and mentor a team of 27 to achieve and exceed goals set• Responsible for over 5000m2 of meeting and event space and 439 rooms • Direct the pricing strategy • Responsible for an annual turnover of $24m• Manage all advertising and promotional activities • Ensure appropriate hiring, training, motivating, coaching, counselling and developing of department’s team members

• Establish former 4 star hotel brand as leading 5 star luxury hotel brand in Wroclaw and Poland• Develop and manage key accounts in the region; Germany, Scandinavia and UK, Corporate, Conference, Catering & Leisure business• Guide and mentor a team of 11 to achieve and exceed goals set• Responsible for an annual turnover of €11m• Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required • Survey, review and analyse competition, market trends, customer needs and comments in order to be proactive and able to adapt with business intelligence• Direct the pricing strategy in conjunction with Revenue Manager• Manage all advertising and promotional activities • Actively participate in sales presentations, property tours and customer meetings • Ensure optimal compliance with corporate focus audit • Manage performance issues that arise within the Sales team• Ensure appropriate hiring, training, motivating, coaching, counselling and developing of department’s team members • Ensure guest and employee satisfaction, while maintaining market competitiveness and good financial performance

• Responsible for both Sofitel Brussels Europe & Sofitel Brussels Le Louise• Establish former 4 star hotel brand as leading 5 star luxury hotel brand in Belgium• Develop key accounts in Benelux region, predominantly EU and Corporate business • Increased Corporate business by 70%• Responsible for developing business and creating and developing accounts in the UK and Scandinavia • Evaluate competition, conduct market research and target relevant companies for new business, responsible for RFPs• Responsible for Marketing Plan implementation

• Securing funding from corporate sponsors and public authorities (£85,000)• Commissioned to set up 'Vert' restaurant (open to the public – managed by the staff as a vocational training class for the more disaffected students) within the State School - the first of its kind in the UK.• Adatpted the curriculum for the students.• Managing the ‘Breakfast club’ for the students with mental and/or physical disabilities.

Recruited by a client from Baglioni to set up a breakfast themed restaurant open from midnight to noon in London.• Created a 5 year Business Plan for a new restaurant, consisting of Revenue Forecasts, Cash Flow, Profit & Loss and Operational costs for a project that did not come to fruition• Sourced all suppliers for all products and furniture including interior/exterior designs• Sourced skeleton staff• Conducted market research and investigated possible sites with property agents• Created full training Matrix for pre-opening 3 months• Negotiated with RBS to receive Small Firms Loan Guarantee subject to site acquisition

• As part of two person team ensured that the luxury 5* Boutique hotel opened full. • Obtained P.R. and substantial extra revenue (£27,000) by innovative use of restaurant• Exceeded rooms’ revenue budget consistently month on month for entire employment• Achieved an average occupancy of 86% in opening six months.• Represented the Group (10 hotels) in the most important Hotel Trade Shows (eg ATM and LHW roadshow in G.C.C.).• Evaluated competition and targeted relevant companies for new business.

• Achieved and surpassed annual target of 3 million dirhams (£500,000) through rooms meetings and conferences.• Hosted UBS team during the IMF visit.• Researched, selected and targeted over 500 corporate clients.