Drumline is a digital services partner passionate about using data and tech to make mindblowing customer experiences.

Lead client services teams through Agile delivery processes, providing our industry-leading clients with services across paid media (SEM/social/programmatic), outbound communications, and website optimisation, all underpinned by a combination of first, second and third-party data and an audience-centred approach We work with our clients to understand their businesses through a discovery process, analysing their data and working in-line with their business goals to develop a strategy for a consumer journey across their digital touchpoints to deliver the right message, to the right person, at the right time utilising Adobe Experience Cloud Technology with Ad Cloud, Target, Audience Manager, Analytics and Campaign.

Responsible for leading a client delivery team in paid (SEM/Display/Social advertising) and owned (website optimisation) media, website analytics, audience management and segmentation and marketing automation channels for our industry leading clients.

Responsible for elements of paid (SEM/Display/Social advertising) and owned (website optimisation) media channels for our industry leading clients through in-depth data analysis.Among the main responsibilities are:Paid Media• Advanced bid strategies and budget management• Weekly performance reporting• SEM optimisation (campaign structure, keyword builds, match types, harvesting, adcopy, sitelinks etc.)• Display optimisation (campaign structure, adformat testing, creative refresh etc.)• Social optimisation (campaign & adset structure, adcopy, creative refresh, adformat testing etc.)• Strategic recommendations for performance opportunities Owned Media• Gain in-depth knowledge of a client’s website architecture, online business model, and customer goals• Weekly performance reporting• Developing campaign plan documentation – outlining how the campaign will run, which segments will be tested and what the hypothesis of results are.• Build wireframes & mock-ups, contributing to creative production in order to accomplish testing goals while adhering to customer’s style guides.• Quality assurance checks to confirm new experiences are ready to be set live• Analysis and recommendations for when to conclude live campaigns this includes understanding the campaign lift, statistical confidence and current trends. Quarterly Strategy• Analysing customer data, particularly paid media, web analytics and behavioural testing/targeting data.• Make recommendations on performance opportunity and future / iterative testing• Contribute to the Optimisation plans for all channels and campaigns including A/B testing, multivariate testing, segment-based targeting, behavioral targeting, SEM, Display ad serving, and Social campaigns.

• Development of seasonal campaigns from conception to implementation including external agency brief and feedback, timelines, supplier management, budget and allocation for over 200 stores across Australia• Regular direct mail campaigns to 200,000+ customers including artwork, data selection and print supplier management• Support for Local Area Marketing events with print collateral, eDM and SMS communications, and centre management collaboration• Loyalty database management• Marketing team lead for establishing requirements for new company CRM system (Pronto CRM)• Data cleansing and CRM management• Content coordination with fashion magazines and gift guides• Coordinating and negotating with external suppliers• Departmental budgeting• Customer service and first point of contact for stores' marketing requirements including POS materials and loyalty customer queries• Organising photo and video shoots• SMS Marketing through SMSTech and Salesforce Marketing Cloud platforms including data selection criteria and copywriting

Activities Include:• Liaison between clients and various agency departments ensuring all activities meet client specifications including budget and timeline• Strategic marketing and PR planning• Handled clients in sensitive industries such as Funerals, Medical Defense, Aged Care and Government• Overseeing various production stages for advertisements and other creative• Copywriting for advertisements and editorials• Front end web modification

• Lead teams of coaches through organizing and training of youth athletes• Act as direct contact for parents and site staff• Help to plan upcoming camps and clinics

• Created and maintained sales databases• Generated new business through individuals and through organizations• Assisted in game day operations in order to service customers

• Took on research projects to help organization expand in new market• Assisted with soccer clinics and jamborees• Created and maintained existing sales sheets and other informational databases