Developed and managed quick-turn UX research program for bleeding edge technology group, Meta’s Reality Labs, overseeing projects from conception to delivery. Collaborated closely with cross-functional teams to ensure seamless execution, resulting in a heightened end-user experience. UX research focused on bleeding-edge technologies such as VR headsets, avatar usage, augmented reality, and smart displays.

Manage team of top notch UX researchers. Design and execution of qualitative user research focusing on advanced eye-tracking technology and fast turnaround times. Translate user’s interaction points and feedback into actionable recommendations.

Led a team of UX Researchers for an enterprise-level product line. Reengineered research team to improve the quality of output by placing greater emphasis on both stakeholder management and research methodologies. Directed research program to optimize collaboration from both UX Research team and 3rd party UX agencies.

Served as UX subject matter expert responsible for all user testing on outward facing dot.com properties. Leveraged the latest innovations in research to identify actionable insights for stakeholders. Conceptualized and developed research techniques to utilize eye tracking technology to inform UX research on desktop PC and mobile devices. Improved engagement on key pages by implementing multiple usability based A/B tests (Adobe Target) on high traffic pages.

Served as brand research lead responsible for developing the appropriate methodology, analyzing brand performance, and reporting key metrics to C-level stakeholders for a top 10 global brand. Recommended effective product positioning based on key research findings to align with Intel marketing plans.

Recognized as the voice of the customer expert responsible for establishing web metrics tool and integrating attitudinal and behavioral data to establish a holistic image of Intel.com visitors.