Greg Fountain Email and Phone Number

➤ Providing B2B marketing leadership at one of the world's largest gaming entities driving distributor and retailer relationship management in over 20 global markets including Amazon direct sales management.➤ Working with major international retail organizations including Amazon, Walmart, Target, Barnes & Noble, Spin Master, and many more mass-market organizations.➤ Designing, managing, and executing unique, creative, effective marketing or launch plans for a growing and diverse catalog of publishing titles.➤ Setting overall strategy for the marketing of company-published games as well as give shape to publishing brand as a whole.➤ Developing a standard marketing playbook and execution plan to be used for all game releases along with additional beats and plans tailored to each individual title.➤ Serving as the leader and steward of the Publishing Services brand by shaping its voice, vision, tone, and use while leading a team of brand managers, guiding individual members to reach their full potential.➤ Developing best practices across the entire portfolio including training for developers to effectively market via their channels and support their online communities using Discord, Twitter, and Reddit.

➤ Founded board game/app publishing organization, onboarded staff and consultant networks across all divisions, led the bottom-line financial health, and established client relationships with Amazon, Target, Walmart, and Barnes & Noble.➤ Worked with the business team to create compelling cases for digital and physical distributors including deliverables such as decks, videos, or sell sheets.➤ Set and continually monitored marketing metrics that defined goals and measured success while analyzing targets and creating plans to improve performance on each goal.➤ Drove market leading teams focused on delivering the future of customer experience services and products as the inter-disciplinary champion of assets, products, and solutions.➤ Developed product messaging that differentiated or contextualized new assets and solutions from others in the market that worked with substantial internal audiences as well as the external market in a seamless and additive way.➤ Communicated the value of new assets and solutions to a diverse range of internal audiences across all seniority levels as well as spoke or presented both internally and externally.➤ Built strategies to support pricing by using internal/external research data, stakeholder, and client interviews, and a deep understanding of the addressable market.➤ Assisted the marketing and sales functions in creating asset- or solution-related content such as case studies, videos, website copy, and blog posts.

➤ Championed company brands by driving brand engagement in areas of print, digital, social media, and events for clients including PBS, Fitness Interactive Experience, Xaviant, and Obsidian Entertainment.➤ Delivered strategic leadership for brand and design services while working with over 1,600 global and domestic suppliers for creating branded merchandise and custom campaigns for event-specific target marketing.➤ Managed high-level budgets and reconciliation for $750K in annual marketing spend and took ownership of meeting or exceeding profit goals through forecasting ROI models.➤ Worked collaboratively with stakeholders to exceed expectations through creative and lateral problem solving.➤ Drove all client communication including initial project briefings, conflict resolution, and compliance on deliverables and revenue to ensure that the big-picture client or brand vision was streamlined across all executions.➤ Planned budgets as well as activities for account management, initiating client contracts, changes, and invoices including tracking accounts payable within client team to ensure invoices were up to date, executed, and paid on schedule.➤ Monitored and prioritized workflows to ensure efficient delegation of projects and that the agency was associated with excellent work that was strategic, creative, on brand, and innovative.

➤ Initially came onboard as a Senior Marketing Director in 2008 driving a multi-million dollar product launch, to then being promoted to Interim CMO in 2010, managing a multi-million dollar budget and a 40-person international staff, leading to the promotion to Global Brand Director in 2012. ➤ Delivering creative and strategic solutions while overseeing content marketing and managing advertising assets across print, digital, online education, event, competitions, and video channels➤ Observing and analyzing industry market trends and developing plans to proactively achieve strategic goals while working closely with circulation, marketing, production, and various departments to ensure customer satisfaction.➤ Conducted regular communication with team, serving as the point-of-contact with clients for project deliverables, and continuously analyze and evaluate marketing platforms and tools for future campaigns advertisements.

➤ Came on board as a Senior Promotions Manager handling all aspects of consumer marketing, to then receiving a promotion to Senior Director of Consumer Marketing in 2006.➤ Managed the Consumer Marketing for Cartoon Network and Adult Swim television networks across all platforms and partnerships, improving program ratings by 40% - 70% in key demographics.➤ Strategically managed a team of 12 high-performing staff members, collaborating on marketing initiatives, creative development, and production to deliver competitive programing for network.➤ Managed a multi-million dollar budget, worked closely with the leadership to ensure revenue, programs and expenses were within range of profitability target achievement.