Full-time (Sep 2014 to Sep 2024)Contract via Andiamo (Dec 2013 to Sep 2014)

Full-time (Nov 2013 to December 2013)Contract via Atlas Data Systems (May 2009 to Nov 2013)Defined requirements for transformational information architecture and content strategy through user centered design methodology, aligning user needs with market research, product goals, and feasibility of technology execution Influenced product and technology evolution through collaboration, consensus, and communication of best practicesProvided and fostered thought leadership, and define vision for a unified Prudential digital experience Forge and maintain strong relationships with key stakeholders including product, marketing, communications, research, law, and corporate technologyCreated taxonomies and navigation schemes to relate information in a way that simplifies how people navigate and use content and services across Prudential properties anytime and anywhere on desktop and mobile devices Produced clean and concise roadmaps, site maps, interface schematics and wireframes, flow diagrams, and taxonomies for Prudential corporate groups, and businesses including retail and institutional investing, international, and insurance Monitored competitive threats and emerging trends in Web, mobile, social and beyond, to understand challenges and opportunities that lie ahead

Contract via The Creative Group (Jan 2009 to May 2009)Lead engagement to improve user experience for student and instructor customers of Higher Education digital productsCollaborated with product stakeholders and end-users to translate content and requirements into an information architecture roadmapPerformed user research field study, content inventory, and competitive assessmentConducted surveys and interviews, and developed personas and user journeys, site maps, prototypes, and wireframes

Defined information architecture vision for Dow Jones Business Relationship Intelligence platformCollaborated extensively with stakeholders to brainstorm and build consensus, and influence key technology decisionsDefined, evaluated, and communicated key performance indicators of user experienceLead user centered design activities including content inventory, heuristic evaluations, competitive assessment, interviews and contextual inquiry with clientsDeveloped personas, user scenarios, site maps, and wireframes for various productsRapidly iterated wireframes and HTML prototypes within an Agile framework Defined information architecture vision for Dow Jones Business Relationship Intelligence platformCollaborated extensively with stakeholders to brainstorm and build consensus, and influence key technology decisionsDefined, evaluated, and communicated key performance indicators of user experienceLead user centered design activities including content inventory, heuristic evaluations, competitive assessment, interviews and contextual inquiry with clientsDeveloped personas, user scenarios, site maps, and wireframes for various productsRapidly iterated wireframes and HTML prototypes within an Agile framework

Contract via Patel ConsultantsLead design initiatives for Martindale-Hubbell, a division of LexisNexis