Responsibilities covered:- Campaign planning and execution to generate pipeline and revenue covering channel from digital, partnership and events- Website management, ownership of Modulr website and its optimisation.- Marketing operation, ensured scalability of Modulr marketing team through its technology (HubSpot, Salesforce) and data management. Full ownership of reporting framework as well budget management and target setting. Third party agency management.

Asto was a startup part of the Santander Group, operating independently. Built and lead a team of 7 marketers, covering areas such as growth marketing, CRM, product marketing, brand, PR, social media, web, and content.Owned Asto’s marketing and go-to-market strategy development and delivery across web (business Loans) and app (invoice and expense) products.Accountable for £MM marketing budget.Defined Asto’s marketing acquisition and partnership strategy.Set up the marketing technology stack for Asto, including ESP, app attribution tool, web analytics, and social media monitoring tools.Owned Asto’s customers through the funnel, including retention and engagement.

Owned and lead marketing strategy for Peer to Peer (P2P) payment in the UK, PayPal’s customer acquisition growth vehicle.Launched Consumer Choice initiative in the UK allowing consumers to choose their preferred way to pay.Owned UK consumer app marketing and drove marketing innovation across EMEA. Managed and executed quarterly marketing programs to increase consumer retention and engagement.Digital transformation - contributed and executed implementation of new digital tools to improve campaign process and efficiency. Led cross-functional team to contribute to PayPal growth in the UK.

Lead and delivered the Mobile Social Games marketing strategies. Managed marketing activities to acquire, retain and monetise consumers on mobile apps. Measured and evaluated channels using analytics. Lead content creation and social media activities for the Social Games division. Managed the relationship with marketing partners and third parties (Facebook, Google, Apple).

Responsible for building “LD” brand market expansion. Managed relationship with external agencies, drove competitive analysis and consumer research for the brand. Managed multi-millions budget.

Lead the EMEA and APAC marketing strategy for the digital side of the “FIFA” franchise, focusing on “FIFA Ultimate Team” (console and mobile). Collaborate with multiple internal stakeholders including PR, Advertising, Trade Marketing, CRM, Finance and Product Development team to ensure product financial objectives were met. Used and applied game metrics insights to optimise marketing campaigns.

Developed and executed all the aspects of the product marketing plan for the product, “FIFA Street”, including positioning, target market identification, competitive analysis and pricing. Supported Marketing Director on the launch of the “FIFA” franchise.

Managed EMEA marketing strategies for EA SPORTS label Tier 2 and Tier 3 products, including the “Tiger Woods”, “NHL and “NBA Live” franchise. Supported the launch of FIFA 11.

Supported the EA SPORTS and EA GAMES EMEA marketing team.

Part of the International Sales & Marketing team. Conducted market research for expansion.