Greg Baird Email & Phone Number

London, Gb

Needham, Ma, Us

Needham, Ma, Us

Responsible for Tripadvisor's Advertising Product Strategy globally, helping brands leverage our best-in-class ad products and content strategies to connect with our consumers in a meaningful way, at scale.

Needham, Ma, Us

Lead a team of dedicated marketers to deliver class-leading advertising and media solutions for a range of global brands.

Needham, Ma, Us

Manage a team of talented marketers to deliver against client goals and commercial revenue targets.Develop bespoke, targeted advertising strategies for a range of Tripadvisor’s top tier clients across a wide range of verticals including travel, finance, FMCG and more.Use data and insights to inform these strategies and deliver successful campaigns from concept creation through to implementation across multiple markets, ensuring business retention and revenue growthCollaborate with multiple stakeholders across sales, planning, design, engineering and ad operationsDevelop and roll-out new advertising products by gathering market feedback and working closely with Product Development and Engineering teamsAuthor presentations and pitch for business in person to key client and agency decision makersEvaluate and appoint external vendors, negotiate costs and manage service deliveryCreate and roll-out turnkey advertising products as an efficient driver of incremental revenue

Needham, Ma, Us

Develop bespoke, targeted advertising strategies for a range of Tripadvisor’s top tier clientsUse data and insights to inform these strategies and deliver successful campaigns from concept creation through to implementation across multiple marketsGenerate comprehensive reports, evaluate performance and optimise accordingly to ensure campaign success and business retentionCollaborate with multiple stakeholders across sales, planning, design, engineering and ad operationsAuthor presentations and pitch for business in person to key client and agency decision makersDevelop and code campaign pages using HTML and CSSEvaluate and appoint external vendors, negotiate costs and manage service delivery

Dubai, Ae

Defined and implemented the brand’s advertising strategy in support of ambitious commercial objectives, effectively managing a multi-million pound budgetFacilitated the on-time implementation of national advertising across multiple media channels, including TV, print, radio, digital audio, outdoor, online and experiential Developed and approved media plans and advertising creative, working closely with multiple agenciesDeveloped targeted digital advertising strategies that drove incremental online revenuePushed media and creative boundaries to deliver innovative advertising-firstsManaged local PR initiatives and approved the production and distribution of press releasesOversaw the activation of high-profile sponsorship eventsCollaborated with Advertising, PR, Sponsorship and Events teams based in Dubai HQ

Cupertino, California, Us

Assisted with the production of though-the-line advertising campaignsExecuted an email marketing strategy, including content creation, audience segmentation and subject line testingManaged website updates using a Content Management System (CMS)Oversaw the production of all in-store branding and marketing collateralAssisted with the implementation of new product launches and eventsHelped seed products to journalists and influencers and monitored PR coverage

Developed through-the-line advertising concepts for a range of international brands, in partnership with an Art DirectorCreated advertising copy and proof-read work produced within the agencyDeveloped copy and tone of voice style guides