Greg Barber Email & Phone Number

Los Angeles, Ca, Us

New York, Ny, Us

• Direct reports: President/Co-Founder (leads Development, Real Estate, Construction); VP Corp Dev; VP FP&A; Controller; Sr Dir Analytics; Dir Procurement; etc.• Transformed & scaled people & processes, while growing revenue to $300mm rev/yr (+120% CAGR)• Helped lead Series E & F fundraising ($250mm & $100mm); acquired & integrated 4 companies• Significantly improved unit economics via revenue mgt, cost reductions, & focus on critical KPI’s• Multi-unit operator of 160+ flex office units (U.S, Europe, Asia); owned by private equity / venture capital firms (Riverwood Partners, Fifth Wall, Bain Capital) and CBRE

Bradenton, Florida, Us

• Hired by Advent Intl ($57B private equity firm) & CEO to develop and execute transformation initiatives• Reported to the CEO; lead cross-functional Operations, Marketing & Finance teams to execute initiatives• Generated +4% increase in comp-store-sales via more efficient store operations/processes• 400+ upscale casual restaurants; $1B valuation; $900MM rev/yr

Purchase, New York, Us

• Led the Business Development teams for PepsiCo Global Foodservice.• Managed a full P&L, direct reports include (the leaders of): Sales, Marketing, Industry Relations, Communications, Operations, & Finance.• Accountable for acquiring new customers (by partnering with potential customers to identify ways to grow their beverage & food revenue) and accountable for retaining existing customers.• Increased New Business revenue won by +50%.

Purchase, New York, Us

• Led the Strategy team for PepsiCo’s North America Beverage division ($21B annual revenue; PEP’s largest division) to develop and execute growth strategies for: Pepsi, Mountain Dew, Gatorade, Tropicana, Starbucks Coffee, Lipton Tea, etc.• Developed growth strategy for Beverage division across: portfolio (“where to play”), categories, channels, and operating model (“how to play”) leveraging consumer & competitor insights. • Accelerated the division’s revenue growth from +1% to +4% by focusing resources

Purchase, New York, Us

• Led the Strategy & Bus. Dev. team for PepsiCo’s Global Foodservice division ($9B anl rev).• Led the strategy, development & execution of PepsiCo’s innovation in “make-my-own” beverages.• Partnered with technology companies, e.g. SodaStream, to launch innovative beverage products.• Reversed division’s multi-year -3% revenue decline to grow +5% via new product innovation.• Negotiated and closed deals with technology & beverage companies to accelerate growth.

Us

• Responsible for the complete P&L of TCBY ($100MM of system-wide sales in 500+ locations).• Direct reports included: VP Marketing, VP Sales, VP Operations; matrix reports R&D and Finance.• Successfully turned around the business, (generated +20% EBITDA growth over prior year) by focusing costs and investments on key growth drivers.• Generated comp-store-sales growth via new product introductions targeting unmet consumer needs.

Us

• Led the Strategy/Bus Dev, FP&A, Accounting and IT groups.• Worked extensively with the Board of Directors (private equity firm, Capricorn Partners) and public debt investors; as a public company, filed 10-k's, 10-q's, and led quarterly investor calls.• Generated significant increase in overall EBITDA via revenue growth and G&A cost reductions.• Implemented a Board-directed refinancing strategy; directed a $94MM and $29MM divestiture• Generated $500 million of annual system-wide sales across 3,000+ locations

Us

• Led the Strategy/Bus Dev group; reported to the CEO; worked directly with Capricorn Partners (private equity ownership).• Developed organic growth strategies for each business, which led to sales growth in stores.• Led the acquisition due diligence process on ten different consumer goods/retail companies.

Irving, Tx, Us

• Led the Corporate Strategy group (including four post-MBA managers from McKinsey/Bain).• Reported directly to the Ownership Group, as did the portfolio company CEO’s.• Generated 20%/yr increase in overall portfolio-wide EBITDA (vs. 0% growth in prior four years).• Developed and implemented strategies to turnaround and grow each portfolio company (consumer goods and industrial goods companies).

Boston, Ma, Us

• Led consulting teams to develop optimal strategies (portfolio strategy; business unit; acquisition; cost optimization) across retail, telecom, industrial goods, and financial services industries.

Chicago, Il, Us

Mba, Strategy, Marketing, Finance, And Leadership

Bs, Business / Economics