Gregory Berleur 🌱

Gregory Berleur 🌱 Email and Phone Number

Chief Impact Accelerator | Co-founding Partner | Strategic Marketing Consultant @ THE MARKITECTS
Brussels, BE
Gregory Berleur 🌱's Location
Brussels, Brussels Region, Belgium, Belgium
Gregory Berleur 🌱's Contact Details

Gregory Berleur 🌱 personal email

About Gregory Berleur 🌱

theMarkitects.com = ex-Marketing Directors with a mission to accelerate sustainable² / #netpositive growth by injecting marketing science from 30+ industries into ANY product, service or mindset change. WHO WE SERVE We love to jump sectors & sizes! B2B & B2C, multinationals or scale-ups, Pharma, OTC, Retail, Food & Drinks, Biotech, Telco, Government or Non Profit... Marketing knows no borders, we all share similar issues. These clients have put their trust in us: Colruyt Group, Pfizer, P&G, Merck Consumer Healthcare, Omega Pharma, Orange, Savencia, Shurgard, Realco... We have a clear preference for clients with a purpose : deliver positive impact to society. We believe marketing should be renamed "Change Acceleration". Our aim is to lift #sustainable out of its niche & recruit the (more indifferent) mass consumer into green consumption -> SDG12! WE OFFERStrategic & Operational marketing skills. We are known to challenge infra-industry thinking. Our questions bring immediate added value from other industries & angles. Ad hoc consulting projects / interim missions / Acting as outsourced marketing director. HOW ARE WE DIFFERENTWe break category codes. We stimulate innovation by making creative/strategic links between business models. Why? To avoid companies copy/paste competition, which ends up in 'just' incremental innovation & non-differentiation. Marketing issues of a start-up are a few parallels away from a multinational or midcorp (awareness, credibility, conversion, recruit or cross-sell, churn...), only the approach & tools will change (& yes, we can imagine that not all mediaplans involve mass TV!). We're trained in deep consumer-centric empathy (old FMCG reflex). We're told we "see" underlying root causes behind a business. As a multi-sector marketing drone, we zoom in & out of marketing cases hence creating extensive databases of strategies/tactics. This allows clients to have on-demand access to marketing strategies beyond your sector & be the first to inject 4.0 tools from unrelated industries into your category. Welcome to the pioneering spirit of differentiation! WHO WE AREBorn & bred in multinationals, we bring you 25+ years of marketing decision makers'​ expertise, both at local/operational level & across EMEA or global level. If you like to shake your industry & challenge current codes/accepted status quo/common assumptions/... CONTACT US : ► gregory.berleur@themarkitects.com or stop by @ www.themarkitects.com► +32 473 43 00 59 for a virtual coffee► Subscribe to our quarterly newsletter : https://bit.ly/3ki5Qdn

Gregory Berleur 🌱's Current Company Details
THE MARKITECTS

The Markitects

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Chief Impact Accelerator | Co-founding Partner | Strategic Marketing Consultant
Brussels, BE
Employees:
2
Gregory Berleur 🌱 Work Experience Details
  • The Markitects
    Chief Impact Accelerator | Co-Founding Partner | Strategic Marketing Consultant
    The Markitects
    Brussels, Be
  • The Markitects
    Co-Founding Partner | Strategic Marketing Consultant | Chief Impact Accelerator
    The Markitects 2015 - Present
    Brussels Area, Belgium
    the Markitects are freelance free-thinking marketing strategists. We cross sectors, categories & industries, and inject proven Marketing strategies into your specific business to help you differentiate quickly. We shifted the term marketing to "impact acceleration", putting our science at the service of #SDG12.
  • Soosteo
    Founder & Chief Impact Acceleration
    Soosteo 2016 - Present
    Brussels Area, Belgium
    SOOSTEO's mission is to leverage senior marketing expertise to accelerate mass consumers' shift to sustainable behavior in line with #SDG12.We inject proven multinational / FMCG practices into ANY sector to innovate and differentiate your sustainable-societal-green products or services.
  • Toolbox Vzw/Asbl
    Pro Bono - Consultant In Marketing / Communication / Fundraising For Social Profit
    Toolbox Vzw/Asbl 2014 - Present
    Belgium
  • Orange
    Marketing Director A.I.
    Orange Oct 2016 - Mar 2017
    Brussels Area, Belgium
    Bringing FMCG marketing experience into Telecom. Managed marketing strategy and coordinated the transition of the Customer Value Proposition of Orange Mobile towards multiple product convergence.
  • Deutsche Bank
    Vp Marketing & Communications
    Deutsche Bank 2013 - 2015
    Brussels Area, Belgium
    - Headed team of 10 communication experts to strengthen the DB brand across all owned, earned & paid touchpoints- Led the cross-functional repositioning of the bank to differentiate amidst a financial sector with post-crisis lack of credibility- Engineered acquisition campaigns / Rebranded services into ownable USPs (eg. Financial-DNA concept) / Drove Customer-Experience thinking into the marketing mix.
  • Danone
    Marketing Director Waters Benelux
    Danone 2008 - 2012
    Brussels Area, Belgium
    - Managed the complete Benelux beverage brands portfolio (evian, Badoit, Volvic, Vitalinea, V energy), with a team of 4 marketeers. - Member of the executive team of the €40M division, of international evian brand steering committee.- Member of worldwide Sustainability strategic Think Tank - Responsibilities include: 360° brand activations, Health Marketing (paediatrics & pregnant mother target), Corporate Sustainability, KOL / PR / Media relations, Market Research, New Product Development, Copy development, Social & ‘Traditional’ Media planning.
  • Kimberly-Clark
    Emea Group Product Manager - Health Care
    Kimberly-Clark 2004 - 2008
    Brussels Area, Belgium
    Global Project manager for launch of innovative medical device category within surgical area.From concept development, project management to EMEA commercialisation in 34 markets.
  • Kimberly-Clark Europe
    European Brand Manager Kleenex
    Kimberly-Clark Europe 2000 - 2004
    Brand development, cross-functional project management, NPD for pipe 18m ahead for 14 markets.
  • L'Oréal
    Marketing Assistant
    L'Oréal 1998 - 1999
    Launched a new product in the B2B Coiffure sector. Launched a VIP customer loyalty program for Scandinavia

Gregory Berleur 🌱 Skills

Strategy Marketing Strategy Cross Functional Team Leadership Brand Development Fmcg Marketing Management Product Development Marketing Communications Change Management Start Ups International Marketing Concept Development B2b Marketing Strategy Sustainability Marketing Sustainability

Gregory Berleur 🌱 Education Details

Frequently Asked Questions about Gregory Berleur 🌱

What company does Gregory Berleur 🌱 work for?

Gregory Berleur 🌱 works for The Markitects

What is Gregory Berleur 🌱's role at the current company?

Gregory Berleur 🌱's current role is Chief Impact Accelerator | Co-founding Partner | Strategic Marketing Consultant.

What is Gregory Berleur 🌱's email address?

Gregory Berleur 🌱's email address is gr****@****ail.com

What schools did Gregory Berleur 🌱 attend?

Gregory Berleur 🌱 attended Louvain School Of Management, Vanderbilt University, Growth Tribe Academy, Università Commerciale 'luigi Bocconi', Louvain School Of Management (Iag-Ucl), Facultés Universitaires 'saint-Louis', Bruxelles, Sint-Jan Berchmanscollege Brussel, Heilig Hart College (Hhc) Tervuren.

What skills is Gregory Berleur 🌱 known for?

Gregory Berleur 🌱 has skills like Strategy, Marketing Strategy, Cross Functional Team Leadership, Brand Development, Fmcg, Marketing Management, Product Development, Marketing Communications, Change Management, Start Ups, International Marketing, Concept Development.

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