Gregory Berleur 🌱 Email and Phone Number
Gregory Berleur 🌱 personal email
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theMarkitects.com = ex-Marketing Directors with a mission to accelerate sustainable² / #netpositive growth by injecting marketing science from 30+ industries into ANY product, service or mindset change. WHO WE SERVE We love to jump sectors & sizes! B2B & B2C, multinationals or scale-ups, Pharma, OTC, Retail, Food & Drinks, Biotech, Telco, Government or Non Profit... Marketing knows no borders, we all share similar issues. These clients have put their trust in us: Colruyt Group, Pfizer, P&G, Merck Consumer Healthcare, Omega Pharma, Orange, Savencia, Shurgard, Realco... We have a clear preference for clients with a purpose : deliver positive impact to society. We believe marketing should be renamed "Change Acceleration". Our aim is to lift #sustainable out of its niche & recruit the (more indifferent) mass consumer into green consumption -> SDG12! WE OFFERStrategic & Operational marketing skills. We are known to challenge infra-industry thinking. Our questions bring immediate added value from other industries & angles. Ad hoc consulting projects / interim missions / Acting as outsourced marketing director. HOW ARE WE DIFFERENTWe break category codes. We stimulate innovation by making creative/strategic links between business models. Why? To avoid companies copy/paste competition, which ends up in 'just' incremental innovation & non-differentiation. Marketing issues of a start-up are a few parallels away from a multinational or midcorp (awareness, credibility, conversion, recruit or cross-sell, churn...), only the approach & tools will change (& yes, we can imagine that not all mediaplans involve mass TV!). We're trained in deep consumer-centric empathy (old FMCG reflex). We're told we "see" underlying root causes behind a business. As a multi-sector marketing drone, we zoom in & out of marketing cases hence creating extensive databases of strategies/tactics. This allows clients to have on-demand access to marketing strategies beyond your sector & be the first to inject 4.0 tools from unrelated industries into your category. Welcome to the pioneering spirit of differentiation! WHO WE AREBorn & bred in multinationals, we bring you 25+ years of marketing decision makers'​ expertise, both at local/operational level & across EMEA or global level. If you like to shake your industry & challenge current codes/accepted status quo/common assumptions/... CONTACT US : ► gregory.berleur@themarkitects.com or stop by @ www.themarkitects.com► +32 473 43 00 59 for a virtual coffee► Subscribe to our quarterly newsletter : https://bit.ly/3ki5Qdn
The Markitects
View- Website:
- themarkitects.com
- Employees:
- 2
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Chief Impact Accelerator | Co-Founding Partner | Strategic Marketing ConsultantThe MarkitectsBrussels, Be -
Co-Founding Partner | Strategic Marketing Consultant | Chief Impact AcceleratorThe Markitects 2015 - PresentBrussels Area, Belgiumthe Markitects are freelance free-thinking marketing strategists. We cross sectors, categories & industries, and inject proven Marketing strategies into your specific business to help you differentiate quickly. We shifted the term marketing to "impact acceleration", putting our science at the service of #SDG12. -
Founder & Chief Impact AccelerationSoosteo 2016 - PresentBrussels Area, BelgiumSOOSTEO's mission is to leverage senior marketing expertise to accelerate mass consumers' shift to sustainable behavior in line with #SDG12.We inject proven multinational / FMCG practices into ANY sector to innovate and differentiate your sustainable-societal-green products or services. -
Pro Bono - Consultant In Marketing / Communication / Fundraising For Social ProfitToolbox Vzw/Asbl 2014 - PresentBelgium -
Marketing Director A.I.Orange Oct 2016 - Mar 2017Brussels Area, BelgiumBringing FMCG marketing experience into Telecom. Managed marketing strategy and coordinated the transition of the Customer Value Proposition of Orange Mobile towards multiple product convergence. -
Vp Marketing & CommunicationsDeutsche Bank 2013 - 2015Brussels Area, Belgium- Headed team of 10 communication experts to strengthen the DB brand across all owned, earned & paid touchpoints- Led the cross-functional repositioning of the bank to differentiate amidst a financial sector with post-crisis lack of credibility- Engineered acquisition campaigns / Rebranded services into ownable USPs (eg. Financial-DNA concept) / Drove Customer-Experience thinking into the marketing mix. -
Marketing Director Waters BeneluxDanone 2008 - 2012Brussels Area, Belgium- Managed the complete Benelux beverage brands portfolio (evian, Badoit, Volvic, Vitalinea, V energy), with a team of 4 marketeers. - Member of the executive team of the €40M division, of international evian brand steering committee.- Member of worldwide Sustainability strategic Think Tank - Responsibilities include: 360° brand activations, Health Marketing (paediatrics & pregnant mother target), Corporate Sustainability, KOL / PR / Media relations, Market Research, New Product Development, Copy development, Social & ‘Traditional’ Media planning. -
Emea Group Product Manager - Health CareKimberly-Clark 2004 - 2008Brussels Area, BelgiumGlobal Project manager for launch of innovative medical device category within surgical area.From concept development, project management to EMEA commercialisation in 34 markets. -
European Brand Manager KleenexKimberly-Clark Europe 2000 - 2004Brand development, cross-functional project management, NPD for pipe 18m ahead for 14 markets. -
Marketing AssistantL'Oréal 1998 - 1999Launched a new product in the B2B Coiffure sector. Launched a VIP customer loyalty program for Scandinavia
Gregory Berleur 🌱 Skills
Gregory Berleur 🌱 Education Details
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Innovation Management -
Leading Strategic Innovation In Organizations -
Certificate -
Louvain School Of Management (Iag-Ucl)Master -
Bachelor Of Business Administration (B.B.A.) -
High School -
Heilig Hart College (Hhc) Tervuren
Frequently Asked Questions about Gregory Berleur 🌱
What company does Gregory Berleur 🌱 work for?
Gregory Berleur 🌱 works for The Markitects
What is Gregory Berleur 🌱's role at the current company?
Gregory Berleur 🌱's current role is Chief Impact Accelerator | Co-founding Partner | Strategic Marketing Consultant.
What is Gregory Berleur 🌱's email address?
Gregory Berleur 🌱's email address is gr****@****ail.com
What schools did Gregory Berleur 🌱 attend?
Gregory Berleur 🌱 attended Louvain School Of Management, Vanderbilt University, Growth Tribe Academy, Università Commerciale 'luigi Bocconi', Louvain School Of Management (Iag-Ucl), Facultés Universitaires 'saint-Louis', Bruxelles, Sint-Jan Berchmanscollege Brussel, Heilig Hart College (Hhc) Tervuren.
What skills is Gregory Berleur 🌱 known for?
Gregory Berleur 🌱 has skills like Strategy, Marketing Strategy, Cross Functional Team Leadership, Brand Development, Fmcg, Marketing Management, Product Development, Marketing Communications, Change Management, Start Ups, International Marketing, Concept Development.
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