Gregory Curtis Jr. Mba Email & Phone Number

Chicago, Illinois, US

I'm responsible for developing and implementing influencer marketing strategies, selecting influencers, managing partnerships, analyzing campaign performance, and enhancing brand visibility through influencer collaborations.

Chicago, IL, US

• Operate as the core contributor to client-focused strategic initiatives; articulating views related to consumer segmentation, media tactics and execution to achieve strategic alignment with established objectives
• Increased book of business by $9M+ by nurturing relationships with key stakeholders which ultimately converted new clients such as P&G and Reddit
• Spearheaded the revival of IRI’s multicultural audience solutions to help brands precisely connect with key segments and measure sales conversion via paid, social, retail, influencer and PR tactically
• Collaborate with clients to identify and develop innovative opportunities to reach consumers in an impactful and culturally relevant way
• Oversee client relationships and account growth, providing solutions to lead CPG and media companies like Paramount, Choreography Agency, and more
• Serve as a dedicated multicultural marketing subject matter expert representing iRI in public forums to educate and provide POVS to inform their decisions and further business opportunities

Consultative marketing and communications agency assisting leadership, solid strategic approaches, creative, multi-cultural identities, and forward-thinking leveraging progressive executions.

Chicago, Illinois, US

• Designed strategies to identify resources to sustain and grow a $30M+ CPG portfolio and the supply chain network
• Managed a team of five direct reports, providing stretch opportunities for professional development, measurable feedback, and a path to promotion
• Developed resources that allowed the measurement and optimization of team KPIs – resulting in a 30%+ portfolio growth and 18% savings
• Led and developed QBRs with existing customer accounts, offering strategies to solve complex problems and drive continuous growth
• Surpassed sales quotas benchmarks year over year: the 2016 team achieved 129% of the quota; the 2017 team achieved 147% of the quota
• Created the companywide, “Brand U” series to increase professional development opportunities which improved employee retention by 15%

San Francisco, California, US

• Managed partner relationships and executed 10+ activations generating over $800k in revenue, including a first-of-its-kind campaign with Nike
• Developed standardized partnership pitch decks and processes for managing operational responsibilities and logistics for brand activations that were shared widely and used to train team members
• Worked closely with our Brand and Driver Operations team to execute initiatives that increased awareness, ridership and driver partner acquisition in the Chicagoland area, through targeted bilingual campaigns, street.
• Educated community partners on social and influencer marketing best practices by creating customized content guides; improved engagement for charitable activations

Chicago, IL, US

• Developed, directed, and managed a five-member sales team, collectively responsible for $22M+ book of business
• Achieved $7M+ in sales, representing 28% of the firm’s total business with new business including Shoe Carnival, Allstate, and Advocate Healthcare
• Designed and managed a three-week sales onboarding program which increased sales performances and decreased onboarding time for new representatives

Chicago, Illinois, US

• Managed, trained, and onboarded four direct reports to manage key internal and external stakeholder relationships with clients and valued advertising partners
• Developed and managed strategic account support and data driven sales initiatives across CPG, auto, and pharmaceutical verticals
• Improved sales policies and practices to optimize the sales cycle and create standards for customer relationship management operations

Chicago, Illinois, US

• Recognized as the top seller in the organization in the first year, driving 40% of the total as sales revenue across eight sellers and promoted within 9 months
• Developed quarterly and annual territory management plans and objectives designed to achieve assigned sales targets
• Mentored and established a growth-oriented sales team, while recruiting and training new team members on best practices, presentation skills, negotiations, and closing skills

Vernon Hills, IL, US

• Managed a $15-20M portfolio annually, consistently ranking as a top five performer on a quarterly basis across the Northeastern region
• Closed $3K+ in sales and $10M+ base in annual recurring revenue
• Participated in and led client and prospective client meetings, working cross-functionally in collaboration with stakeholders and corporate resources

Vernon Hills, IL, US

New York City, NY, US

Chicago, Illinois, US

Video of me working on the old battlegrounds: http://youtu.be/JOKPpGx03GQ?t=2m25sYou can see me at 2:25 in the clip!

New York, NY, US

Assisted with online graphics for artist social post and public relations press releases to promote albums, singles and videos. Monitored and created online advertising for media buyouts on specific blogs. Measure success of digital media buyouts. Formulated post scheduled based off of artist news and premieres. Attended weekly staff meetings and discussed.

Auckland City, NZ

Assisted with brainstorms, presentation launches and special artist projects. I supported program execution, vendor management, logistics, and internal teams to help execute live marketing activations. I assisted the account team with financial task such as estimates, invoices and budget tracking. One of the neat projects I worked on in this role was; Kidz.

Popular cultural blog where I spearheaded a team of four bloggers and two interns. We were featured on VH1 and BET Networks. We had interviews with celebrities like Jennifer Lopez, Kelis, Ryan Leslie, Cassie, Diddy and more! This opportunity help launch and lead into my next opportunity of being a intern for Bad Boy Digital through Atlantic Records and.

Master Of Business Administration - Mba

Master Of Business Administration - Mba, International Marketing

Bachelor’S Degree, Double Major; Business Communications And Philosophy