Promoted into VP role after one year with the company. Leading Sales and P&L across the enterprise including Owned Brands, Private Label Partners and Licensees.Key Deliverables and Accomplishments:*Evolve the Fox River Brand through Leadership in Sales and Merchandising. *Developed Marquee brand and product stories and supported with full spectrum Brand Marketing support - Visual, Trade, Retail and Digital.*Enhance marketplace presence and connectivity for Brand and Sales. *Implemented custom B2B buildout in partnership with IT, Customer Service and provider. *Created and Implemented new Trade Marketing approach, and supported with new Visual and Asset support.*Successfully integrate companies first acquisition, Pistil Designs

Fox River is the longest continually running sock Mill in the United States. Making quality products since 1900. The Fox River Brand specializes in the Outdoor Hike/Trek, Snow/Ski, Military, Boot & Field and Work categories. We also serve many of the world's best brands in the Athletic/Outdoor and Work sectors in Licensing and Private Label capacities. Customers include Pendleton Woolen Mills, REI, Filson, Danner/Lacrosse/Whites Boots, Carhardt, Duluth Trading Company, Trek Bikes, Dissent, Bauer, LL Bean, ECCO Shoes and the Army Air Force Exchange (AAFES).*Lead Fox River brand sales efforts. Including 14 Field Sales Agencies and House Accounts. *Lead Licensed businesses. Acting as the main conduit between FRM and partners in strategic planning, merchandising, sales leadership and day-to-day communications.Main Accomplishments Include:*Successfully creating and implementing a territory sales management tool to allow for better business management and transparency.*Employed data analytics to determine brand performance by territory with trailing four year data set. Determined areas of focus and need via sales velocity, customer adoption and territory management responsiveness. Leading towards successfully transitioned three territories to new agency ownership.*Created pre-booking program to combat unplanned business and unpredictable demand dynamics in advance of peak supply chain crisis.

Portland Accessories is a premier global accessories company. Specializing in the Accessories category in the Athletic & Outdoor industry, we help brands expand their story-telling capabilities. Brand Partner of New Balance Athletic, Converse, Danner Footwear, Asics, TB12 and Hi-Tec.In this role, I was directly responsible for creating and leading the Go-to-Market Strategies for all partner brand businesses. Promoted with added responsibility of overseeing the global marketplace, inclusive of 20+ Distributors covering business in 30 international markets.

Responsible for leading the North American Wholesale and Direct-to-Consumer businesses of partner brands.Built and managed a National Sales Force of over 75 reps, covering a dynamic wholesale distribution base spanning from large National Mass Merchants to small Specialty retailers.Opened all major house accounts, and continue to actively manage- Amazon, Dick's Sporting Goods, Off-Price channel and all owned Omni-channel distribution.Wholesale business built from scratch, opening over 300 domestic accounts. Business grew exponentially each year under my management, beating royalty expectations the past two years in a row.Built an e-commerce strategy, pivoting Amazon business from 1P Vendor Central to 3P Seller Central. Enhancing our control of the business, and enabling growth.Developed the product strategy for new business partner, New Balance. Aligning to brand pillars for cohesive product and consumer story-telling.Main Accomplishments include:*Contract negotiations leading to 1) Constructing initial 3-year Licensed Agreement. 2) Agreeing to a Contract Renewal (2-years).

Manager of the Converse brand partnership as licensee of Bags, Headwear, Knitwear, Tech and Small Accessories. Main responsibilities include driving connectivity as Merchant between PA Creative and Converse Management. Directing product line creation strategy through the lens of the Converse Muse consumers (All Star and CONS) and marketplace demands.Main accomplishments include:*Creating a synergistic product line to the Converse brand while driving sku efficiency in reducing the line from over 900 skus down to under 400 in year 1, while maintaining sales growth.*Contract negotiations leading to 1) Product line extension (Tech as an addition) and 2) Renewal extension.*Successfully leading Licensee business to growth and brand integration to enable the Accessory Category to transition to in-house.

Sole PLM responsible for creating and implementing product vision and strategy

Led Merchandising and Sales efforts for $25 million Youth Apparel business

Led product efforts in a newly created category. Growing the adidas brand reach and consumer base.