Focus Care is a national healthcare vendor offering first-class in-home or virtual Comprehensive Health Assessment programs covering Risk Adjustment Assessments, Gap Closures, Quality Measures and Annual Wellness Visits to the Medicare, Medicaid and ACA population. Focus Care is proud to partner in the payer space with Health Plans, ACOs, and Physician Offices across the country.

Client Engagements Include:•Authored Private School Innovator’s new business plan and brand strategy to expand product offerings, increase revenue, and garner investors for future growth. •Uncovered new revenue streams for Medway Block, Inc through research into consumer insights and market trends resulting in launch of new retail store front and online presence. •Managed market research for Vermont Based company DCF Development, Inc and their two adult housing communities (Wynnmere & WynnRidge). Identified new buyer trends and demographics, county’s economic growth viability. Assisted in the advertising campaign strategy. •Launched Direct Mail Campaign for Herb Connolly Auto Group focusing on Hyundai customers throughout Metro West region. Produced 10% increase in used car sales in 6 month period. •Assisted in strategic marketing and social media planning for start-up company Briefjunkie.com.

•New England Director of Sales for a Fortune 1000 employment background screening company with 11,000 customers worldwide.•Managed all aspects of extended sales cycle by developing and maintaining client relationships through strategic planning, marketing and product presentations and specialized selling techniques using the Sandler method.

Business Development & Operations •Co-Founded start up retail lighting business, J.Gregory Lamp & Shade Gallery, with two store locations in the Greater Boston area. Grew Business to $450,000 annually between two stores.•Created strategic business plans for pitch and presentation to banks, venture capitalist and investors, including 3 to 5 year financials, forecasts, profit & loss, cash flow and marketing plan.•Developed the creation of J.Gregory’s eCommerce division, modeled after the Kenneth Cole “clean look” website, producing $50,000 in sales. Managed creative front-end web team from inception to launch, interviewing and hiring hosting and SEO company.•Managed day to day retail operations including quarterly & yearly profit and loss, daily budgeting, pricing and inventory control with direct knowledge of Retail POS Systems. •Lead successful vendor negotiations, saving company 15% to 20% consistently through eight years.Marketing & Brand Management•Executed creative strategy aimed at positioning J.Gregory as the brand shoppers refer to for all their lighting needs. •Directed B2B and B2C interactive, direct and gorilla marketing, radio, print, sales and PR strategies that resulted in a constant eight-year sales increase.•Spearheaded the development of B2B sales initiative targeting service industries, interior designers and contractors which in enhanced revenue by 15% over four years. •Lead creative team in design strategy to enhance the “look and feel” of the J.Gregory brand including, logo design, color scheme, label and packaging, in-store layout, retail displays, merchandising, advertisements and promotional material. •Managed multi-faceted annual media budget of $100,000.

•Re-invented Deran International brand including new marketing strategy and alternate sales venues, resulting in a $3 million net new business increase in less than 12 months.•Resulting from innovative marketing strategy, focus group feedback an d correlated industry fact-finding, created revitalized imaging for the Organization and its products.•Directed National Sales Team of 20 reps in 15 states while building successful relationships with specialty stores and big box stores including: Home Goods, Christmas Tree Shop’s, Urban Outfitters and Bed Bath & Beyond which accounted for $2.5M in increased revenue.•Managed account team through successful pitch and win to Bed Bath & Beyond, by developing creative major sell in presentation “BB&B future is so bright, everyone will need shades.” Program netted $250,000 of incremental revenue.

•Core advertising team member driving Devine & Pearson’s creative marketing strategy across a multitude of consumer and financial brands through traditional and interactive media. •Created “Think. Trade. Triumph.” 360 branding campaign for Thomson Financial, a marketing effort to re-position their message. Key elements included magazine, billboard and direct mail. •Co-launched “Decide and Conquer” campaign for Thompson subsidiary, Intelligence Data. New company positioned itself as the one stop shop to making intelligent financial decisions. •Co-lead Ocean Spray’s launch as a new easy to use “Fruit Mixer” branding campaign. Created “Ready. Set. Pour” tagline for billboard and magazine advertising.

• Responsible for driving AT&T’s retail marketing communications strategy to over 30 retail locations in Boston/Metro West territory acting as liaison between company and stores.• Managed and trained 150 staff members in all wireless areas drawing from my technical expertise, resulting in an increase in sales all 4 years. • Implemented local cross promotions with Patriots, WBCN, Boston Marathon, Tweeter Center, Staples, Best Buy.